Monetizing Monetizing with yourwith your BlogBlog

[Personal Finance [Personal Finance Bloggers]Bloggers]

Let's make some money!Let's make some money!$

Last time we touched on Keyword Last time we touched on Keyword Optimization. Optimization.

This presentation will build on the importance This presentation will build on the importance of it.of it.

Why People Target Keywords & Why People Target Keywords & Why/How YOU WANT to do the sameWhy/How YOU WANT to do the same

Google Adwords Keyword ToolGoogle Adwords Keyword Toolhttps://adwords.google.com/select/KeywordToolExternalhttps://adwords.google.com/select/KeywordToolExternal

Our Target Example:Our Target Example:target word or phrase: target word or phrase: [online savings account][online savings account]

location: United Stateslocation: United Stateslanguage: Englishlanguage: English

Filter (if just starting out): global monthly searches <= 30,0000Filter (if just starting out): global monthly searches <= 30,0000Match types (left hand side): [Exact] and "Phrase"Match types (left hand side): [Exact] and "Phrase"

I have 4 columns that I am concerned about: (see columns)I have 4 columns that I am concerned about: (see columns)

Keywords | Competition | Global Monthly Searches | Estimated CPC Keywords | Competition | Global Monthly Searches | Estimated CPC

Things to ConsiderThings to Consider While the Estimated Cost-per-Click (CPC) is what advertisers should be While the Estimated Cost-per-Click (CPC) is what advertisers should be

willing to pay per click. $22.07 – that's a lot to pay! willing to pay per click. $22.07 – that's a lot to pay!

But what does that mean to you, the blogger – your click-thru commission But what does that mean to you, the blogger – your click-thru commission will probably be high. will probably be high.

The amount you'll earn also depends largely on the amount of targeted The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.course the amount you receive per click.

[online savings account] is a highly competitive word. Try lower competing [online savings account] is a highly competitive word. Try lower competing key phrase with a modest CPC and work your way up. key phrase with a modest CPC and work your way up.

Let's find words that might be viable to work with and that are related to Let's find words that might be viable to work with and that are related to your site and content...your site and content...

- sort competition column, low to high, with high average CPC (example, - sort competition column, low to high, with high average CPC (example, next slide)next slide)

Other possible keywords to bank onOther possible keywords to bank onconsider using 2-3 keywords in your content for natural SEO rankconsider using 2-3 keywords in your content for natural SEO rank

Consider searching long tail key phrase from the words in parenthesis

Ex. “best account” could equal “best account for savings”

Why do I tell you all this?

Google AdsenseFrom a Blogger's Point of View

Lets make some money $$

Contextual targetingContextual targeting simply means Google Adsense places ads to sites that are keyword simply means Google Adsense places ads to sites that are keyword

rich or targetedrich or targeted This means - Write Keyword rich Great content (yes, you can do it This means - Write Keyword rich Great content (yes, you can do it

without sounding like a robot)without sounding like a robot) Target 2-3 key phrases in your contentTarget 2-3 key phrases in your content Why do I say Great - because you are offering your readers Why do I say Great - because you are offering your readers

valuable content. building loyalty and trust with your readers. valuable content. building loyalty and trust with your readers. And place your targeted key phrase in your title tag, permalink, And place your targeted key phrase in your title tag, permalink,

content, and meta tags! And any SEO settings your theme may content, and meta tags! And any SEO settings your theme may offer. offer.

http://www.moneyfunk.net/finances/ally-bank/http://www.moneyfunk.net/finances/ally-bank/

KEYWORD DENSE BLOG POSTSKEYWORD DENSE BLOG POSTS

The Ally Bank post is:The Ally Bank post is: 1.17% keyword dense for the terms 1.17% keyword dense for the terms

'best online savings' and ' online 'best online savings' and ' online savings account'savings account'

1.68% keyword dense for 'ally bank'. 1.68% keyword dense for 'ally bank'. 1.52% 'savings account' and 'online 1.52% 'savings account' and 'online

savings'savings' on a norm - go for 1-3%. keyword on a norm - go for 1-3%. keyword

dense tool: dense tool: http://www.seochat.com/seo-tools/keyhttp://www.seochat.com/seo-tools/keyword-density/word-density/

continue to build up on keywords like continue to build up on keywords like the ones above and your blog will turn the ones above and your blog will turn - not just blog post rich - but blog site - not just blog post rich - but blog site rich for building revenue with Google rich for building revenue with Google Adsense.Adsense.

Tip: if your blog post are with a more Tip: if your blog post are with a more personal tone - just look for words like, personal tone - just look for words like, 'it' and 'they' - to replace with your 'it' and 'they' - to replace with your keywords. Or interject your personal keywords. Or interject your personal blog posts with a few Adsense targeted blog posts with a few Adsense targeted posts in between.posts in between.

Other placement examplesOther placement examples

BUT I WANT TO MAKE MORE MONEY!!

More? You greedy people! (I agree, optimize your streams of Revenue)

How about generating $200 –$5,000 each month? It's possible.

I know, you're saying, 'but Christine – my readers are trying to get out of debt. I don't want them to buy more when they should be doing the opposite”.

I understand - you're a personal finance blogger. for most of you, the goal is to get people out of debt, invest, and retire nicely. It's to help people move into the mindset of

obtaining a financial secure lifestyle.

This is why targeting savings accounts, credit scores, IRAs, CDs, etc... is a safe product. Your offering products to people to help build wealth.

For those of you whose target blog market is investing and so forth - you are probably safe to offer credit cards and investment products.

Now where were we? Make more $$ w/premium products

I know, I know

Premium Products Premium Products (where to find them)(where to find them) Go Media NetworkGo Media Network

http://www.gomedianetwork.com/

And…And…

Flex OffersFlex Offers

http://http://flexoffers.comflexoffers.com//

Credit.comCredit.com

http://http://www.credit.comwww.credit.com//

Commission JunctionCommission Junction

http://www.cj.comhttp://www.cj.com

Ways to Present them on Your Blog

You can benefit from publishing ‘premium’ adsYou can benefit from publishing ‘premium’ ads

with two types of ads:with two types of ads:

Cost-per-Click (CPC)Cost-per-Click (CPC)CPC (Cost-per-click): Where advertisers pay CPC (Cost-per-click): Where advertisers pay

their host only when an ad is clickedtheir host only when an ad is clicked

Publishers (you) can expect average CPCs of $1-$4Publishers (you) can expect average CPCs of $1-$4

Generating Traffic means Generating LeadsGenerating Traffic means Generating LeadsTip for Increasing Traffic: Personal Finance bloggers can contribute Tip for Increasing Traffic: Personal Finance bloggers can contribute

guests posts to GoBankingRates.com in return for exposure and a guests posts to GoBankingRates.com in return for exposure and a link to their site. link to their site.

GBR = 150K GBR = 150K uniqueunique monthly visitors monthly visitors (see the correlation?)(see the correlation?)

Say ½ of that traffic goes to their blog, ¼ of that comes to your blog Say ½ of that traffic goes to their blog, ¼ of that comes to your blog via guest post, 15% clicks on your $2 CPC ad for the month…you via guest post, 15% clicks on your $2 CPC ad for the month…you are looking at $2,264/monthare looking at $2,264/month

Cost per Action (CPA)Cost per Action (CPA)

CPA (cost-per-action): CPA (cost-per-action): also known as, PPA (Pay-also known as, PPA (Pay-per-Action): Where an advertiser pays for a specified per-Action): Where an advertiser pays for a specified action (signing on for an account, a form submission action (signing on for an account, a form submission and so on)and so on)

Target your audience & generate trafficTarget your audience & generate traffic

If advertisers are paying $22.07/per click, must mean you If advertisers are paying $22.07/per click, must mean you can make generous revenues if you host. can make generous revenues if you host.

Yes, this is true. In my experience, many financial CPA Yes, this is true. In my experience, many financial CPA ads were worth $60-$80 per account opened.ads were worth $60-$80 per account opened.

Placement of AdsPlacement of Ads

These are ideal places for your ads. But keep testing until you find your optimal place.

Track progress with aTrack progress with a simple spreadsheet simple spreadsheet

Tracking your progress can be a definite key to success (high payouts)!

ConversionsConversionsColumns to consider:

Name of Affiliate Network | Monthly Clicks | CPA or CPCConversion rate | Placement of Ad on Your site

Then, Track those conversions! Optimize for best revenue model

Take for example:Ad A: $50 CPA 100 clicks per month 15%

$750Ad B: $60 CPA 100 clicks per month 7% $420

Do you keep them both???Answ

er

It Depends! Not the answer you were looking for??

As on Internet marketer told me during a recent chat,

“It must be tested” :-) (smiley face included)

Factors: • If Advertisements A and B are competing with each other: YES

In this example they were – so you would stop Ad B to focus on optimizing Ad A

Narrower the niche – better the results

• If the advertisements are on a comparison model/page: probably not

• If they are CPAs on different blog post reviews: probably not

Each site is different. Test your ads. Test A and B together. Each separately. Find your optimal placement. BTW – Danielle can help you with optimizing your advertisement if you join the GoMediaNetwork. ;-)

Conclusion: I hope this brief introduction into internet marketing gave you Conclusion: I hope this brief introduction into internet marketing gave you some valuable insight of how you can monetize with your blog. some valuable insight of how you can monetize with your blog.

Now go Make Some Money!!Now go Make Some Money!!

For more information:For more information:

Go Media NetworkGo Media Network

http://www.gomedianetwork.com/http://www.gomedianetwork.com/

or talk to Danielle Nagamior talk to Danielle Nagami

Presentation by:Presentation by:

Christine McCarthyChristine McCarthy

http://www.christine.bizhttp://www.christine.biz