O u r a n n u a l r e p o r t r e v e a l s t h e t r u t h a b o u t M o m s : t h e y a r e c o n n e c t e d , i n s p i r i n g , i n n o v a t i v e , a n d p h i l a n t h r o p i c .

Buzz on Moms Report Brands

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Who was Involved?

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7000 Panelists

female 100% 86

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866 members from our buzzSpotter® network participated in th is survey about Moms to learn h ow they re raising the Millennial Generation.

The majority of participants are from these states.

STATS BY STATE AND PERCENTAGE >>>

location

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The respondents ranged in age from 21 – 55 years old.

AGE

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Education

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employment

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52% of our moms are working full time

and only 11% of moms are unemployed.

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Household income

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48% of our Moms fall between the

national average h ouseho ld income

of $33,000 and $82,000

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jeans

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Alcoholic beverages

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eyewear

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cosmetics

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snacks

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candy

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electronics

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fragrance

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Fast food

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automobiles

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airlines

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hotels

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media

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Wireless providers

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apparel

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Department stores

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Retail chains

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Online retail

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“The best brand by far is Amazon. I can buy anyth ing I want or need, new or used and for cheaper. It has reviews on everyth ing! Tell me a better brand for business than that!”*

“My favorite brand is Amazon.com. It has so many options. I can buy almost anyth ing I want there and they have good customer service. I also like that they offer promotional incentives sometimes in addition to the incredibly low prices.”

“I love Amazon because they almost always have what you need and if they don't have it, they will tell you where it can be found. Th is is great customer service.”*

Favorite brand 2012

Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com

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