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O u r a n n u a l r e p o r t r e v e a l s t h e t r u t h a b o u t M o m s : t h e y a r e c o n n e c t e d , i n s p i r i n g , i n n o v a t i v e , a n d p h i l a n t h r o p i c .
Buzz on Moms Report Back-to-School
The
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Who was Involved?
buzzmg.com
7000 Panelists
female 100% 89
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896 members from our buzzSpotter® network participated in th is survey about Moms to learn h ow they’re raising the Millennial Generation.
Where do you live?
City
Suburbs
Rural
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As you can see, our respondents are mostly suburban moms with 56% raising ch ildren here. Less than half live in the city and only 9% of moms live in rural areas.
ethnicity
buzzmg.com
African American
16%
American Indian
1% Asian
American 4%
Caucasian 68%
Hispanic 9%
Other 2%
Marital Status
buzzmg.com
The majority of our moms are
married.
Single
In a relationship
Married
Divorced
Widowed
Other
8%
12%
73%
6%
1%
1%
Grade Level of
your children
buzzmg.com
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Who do you shop
with?
buzzmg.com
Most of our Moms sh op alone or with
their ch ildren wh ile only half sh op with
friends.
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what percentage of back-to-school
spending is a direct result of
your child’s influence?
buzzmg.com
Children have a lot of influence over Mom
when it comes to back-to-sch oo l sh opping.
Only 3% of kids have no influence.
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When will you go
shopping?
buzzmg.com
81% of our Moms go sh opping at least
one month before sch oo l starts.
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How many times will
you go?
buzzmg.com
The large majority of our Moms will go
sh opping as many times as they need to.
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How will the economy
impact your spending?
buzzmg.com
Moms are looking for sales th is year
more than anyth ing else. They will also
be comparing prices online.
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How much do you plan to spend this
year on back to school supplies?
buzzmg.com
Do plan to spend more
or less than last year?
buzzmg.com
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Are you using coupons this
year?
buzzmg.com
There is a 16% increase in the amount of
Moms who will use coupons in comparison
to th ose who used last year. Did you use
coupons this Last year?
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Where will you
shop?
buzzmg.com
Retail location are the most popular
destination for our Moms.
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How much do you plan to
spend on clothes?
buzzmg.com
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How much do you plan to spend on
basic school supplies?
buzzmg.com
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How much do you plan to
spend on electronics?
buzzmg.com
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Which electronics do you plan
to buy?
buzzmg.com
25% of our Moms are planning to buy
laptops and another 15% are buying
tablets.
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If you plan to buy a laptop, which brand?
buzzmg.com
Apple and Dell are the most popular
laptop brands with our Moms.
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Where will you purchase your electronics?
buzzmg.com
Best Buy is the first ch oice for our
Moms followed by Amazon, Walmart,
and Target.
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What is most important to you
when buying a laptop?
buzzmg.com
Quality is by far the most important
factor for our Moms when purchasing a
laptop.
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Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com
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