Learn about how to do Mobile SEO for International Websites.
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ALEYDA SOLIS AT THE INTERNATIONAL SEARCH SUMMIT IN LONDON,
2013MOBILIZING YOUR INTERNATIONAL SEO
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONHOLAIm Aleyda SolisINTERNATIONAL, MOBILE & TECHNICAL
SEARCH MARKETERINTERNATIONAL SEO AT SEER INTERACTIVEAlso an SEOmoz
Associate & State of Search BloggerContact me:
[email protected] / @aleyda / www.aleydasolis.com
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONWE LIVE IN A MULTI-DEVICE WORLD
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONPEOPLE USE MOBILE SEARCH IN A DAILY BASISIts booooming!
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONAND THE MOBILE ADVERTISING TREND IS AMAZINGIts
booooooming!
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONYOU CAN CHECK FOR YOURSELF WITH
GOOGLEhttp://www.thinkwithgoogle.com/mobileplanet/en/
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONOR YANDEXhttp://company.yandex.com/researches/
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONOR
BAIDUhttp://ir.baidu.com/phoenix.zhtml?c=188488&p=irol-newsArticle&ID=1811508&highlight=
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONITS NOW THE TIME TO ANSWER THE MOBILE CALLtl;drMobile is Hot
WorldwideRing, Ring!Answer me
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONOH! I ALREADY HAVE...MY SITE IS GLOBALLY POPULAR
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONNON-OPTIMIZED TITLES IN MOBILE &NON-RELEVANT REDIRECTS
BETWEEN MOBILE AND DESKTOP URLS
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONNON-OPTIMIZED TITLES IN MOBILE &NON-RELEVANT REDIRECTS
BETWEEN MOBILE AND DESKTOP URLSNO MOBILE USER FRIENDLY
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONNON-OPTIMIZED TITLES IN MOBILE &NO REDIRECTS BETWEEN
MOBILE AND DESKTOP URLS
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONNON-OPTIMIZED TITLES IN MOBILE &NO REDIRECTS BETWEEN
MOBILE AND DESKTOP URLSNO MOBILE USER FRIENDLY
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONINTRUSIVE INTERSTITIALS WHEN YOU ACCESS THE MOBILE
SITEscroll...
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONINTRUSIVE INTERSTITIALS WHEN YOU ACCESS THE MOBILE
SITEscroll...NO MOBILE USER FRIENDLY
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONNO MOBILE SITE
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONNO MOBILE SITENO MOBILE USER FRIENDLY
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONOK. GOT IT!SHOW ME HOW TO DO IT...
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDON1 Get to know your international mobile audience
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONCHECK YOUR CURRENT MOBILE TRAFFIC PER COUNTRY/LANGUAGEUse
Google AnalyticsMobile & Tablet Segments
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONCHECK YOUR MOBILE & TABLET DEVICES PER
COUNTRY/LANGUAGE
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONCHECK KEYWORDS & LANDING PAGES PER COUNTRY/LANGUAGE
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONCHECK YOUR CURRENT MOBILE SEARCH VISIBILITYUse Google
Webmaster ToolsSearch Queries Mobile Filters
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONCHECK YOUR POTENTIAL MOBILE SEARCH TRAFFICIdentify Relevant
Keywordsper Country / Language
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONCHECK YOUR POTENTIAL MOBILE SEARCH TRAFFICVerify with the
Google Keyword tool their specicMobile Search Volume... and
identify new Ideas
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONNOW YOU KNOW ABOUT YOURINTERNATIONAL MOBILE SEARCH
AUDIENCETrafficDevicesKeywordsCountriesLanguagesPages
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDON2 Identify your International Web Mobile Optimization
Status
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONUSE MOBILE EMULATORS & USER AGENT SWITCHERSMobile
EmulatorsUser Agent
Switchershttp://www.mobilephoneemulator.com/http://www.opera.com/es/developer/mobile-emulatorhttps://addons.mozilla.org/es/refox/addon/user-agent-switcher/https://chrome.google.com/webstore/detail/user-agent-switcher-for-c/djhoibgkdhkhhcedjiklpkjnoahfmg&
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONVERIFY YOUR INTERNATIONAL SITES MOBILE USABILITYAre all
content, images, videos, menus and language / countryswitching
options correctly displayed? Do they work?
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONVERIFY YOUR INTERNATIONAL SITES MOBILE SEARCH RESULTSCheck
your titles, descriptions, URLs,Incoming Links, PA & DA. Are
these correctfor the country / language? Are they welldisplayed?
Compare with your competitors!
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONIDENTIFY HOW MOBILE BOTS CRAWL YOUR INTERNATIONAL SITESUse
Screaming Frog User Agent Conguration.Find a list of Mobile User
Agents inhttp://www.user-agents.org/
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONNOW YOU KNOW ABOUT YOURINTERNATIONAL MOBILE OPTIMIZATION
STATUSUsabilityIndexabilityFunctionalityCrawlabilityVisibilityRelevance
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDON3 Mobilize your International Websites
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONUSE THE INFORMATION FROM THE PREVIOUS MOBILE
ANALYSIS...INTERNATIONALMOBILE AUDIENCESEARCH STATUS&
POTENTIALDESIREDMOBILE CONTENT,FUNCTIONALITY &OFFERING
PERCOUNTRY /LANGUAGECURRENTINTERNATIONALMOBILEOPTIMIZATIONMOBILE
WEBDEVELOPMENTCAPACITY
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONTO SELECT THE BEST MOBILE WEB STRUCTURE FOR YOU
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONLETS LEARN ABOUT THEIR MOBILE SEO BEST PRACTICESGENERAL
MOBILE SEO BEST PRACTICESRESPONSIVE WEBSEO GOOD PRACTICESDYNAMIC
SERVINGSEO GOOD PRACTICESPARALLEL MOBILE WEBSEO GOOD PRACTICES
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONLETS START WITH THE GENERAL MOBILE SEO PRACTICESGENERAL
MOBILE SEO BEST PRACTICESRESPONSIVE WEBSEO GOOD PRACTICESDYNAMIC
SERVINGSEO GOOD PRACTICESPARALLEL MOBILE WEBSEO GOOD PRACTICES
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONOPTIMIZE YOUR MOBILE WEB SPEEDGENERAL MOBILE SEO BEST
PRACTICESUse PageSpeed Insights with the Mobile Filter. Find it
athttps://developers.google.com/speed/docs/best-practices/mobileFollow
Mobile SpeedOptimization Best Practices
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONREORGANIZE & DESIGN YOUR CONTENT FOR MOBILE
DEVICESGENERAL MOBILE SEO BEST PRACTICESBeware of elements (like
ash,interstitials) that are not correctlydisplayed, dont work or
providea bad user & search experience
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONOPTIMIZE YOUR PAGES CONTENT ELEMENTS WITH YOUR
KEYWORDSGENERAL MOBILE SEO BEST PRACTICESTake into consideration
thevisibility limitation of Mobilesearch results & devices
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONUSE STRUCTURED MARKUP TO GET RICH SNIPPETSGENERAL MOBILE SEO
BEST PRACTICESEnhance your Mobile Search ResultsVisibility with
Rich Snippets
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONIF A LOCAL BUSINESS, CREATE PLACES/GOOGLE+ PRESENCEGENERAL
MOBILE SEO BEST PRACTICESExpand your Mobile Search
ResultsVisibility with Maps Presence
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONITS TIME FOR RESPONSIVE WEB FOR MOBILEGENERAL MOBILE SEO BEST
PRACTICESRESPONSIVE WEBSEO GOOD PRACTICESDYNAMIC SERVINGSEO GOOD
PRACTICESPARALLEL MOBILE WEBSEO GOOD PRACTICES
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONUSES CSS3 MEDIA QUERIES TO SHOW ELEMENTS IN DIFFERENT
SIZESRESPONSIVE WEB SEO BEST
PRACTICESyourbrand.fr/categorieyourbrand.com/fr/categoriefr.yourbrand.com/categorieFrench
Desktop & Mobile URL Versions
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONRESPONSIVE WEB HAS PROS & CONS WITH MOBILERESPONSIVE WEB
SEO BEST PRACTICESNo risk of content duplicationEasier and cheaper
to maintainPopularity consolidationNo need for redirectsPossible
redesign needNo possibility of content differentiationLess
optimization of Mobile UX+ -PROS CONS
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONRESPONSIVE WEB HAS PROS & CONS WITH MOBILERESPONSIVE WEB
SEO BEST PRACTICESNo risk of content duplicationEasier and cheaper
to maintainPopularity consolidationNo need for redirectsPossible
redesign needNo possibility of content differentiationLess
optimization of Mobile UX+ -PROS CONSThe best mobile Web
alternative if thedesktop & mobile content is the same.
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONALLOW THE CSS, IMAGES & JS CRAWLINGRESPONSIVE WEB SEO
BEST PRACTICES
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONINTERNATIONAL MOBILE SITES USING RESPONSIVE WEBRESPONSIVE WEB
SEO BEST PRACTICES
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONLETS GO WITH DYNAMIC SERVING NOWGENERAL MOBILE SEO BEST
PRACTICESRESPONSIVE WEBSEO GOOD PRACTICESDYNAMIC SERVINGSEO GOOD
PRACTICESPARALLEL MOBILE WEBSEO GOOD PRACTICES
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONYOUR WEB SERVER RESPONDS WITH A DIFFERENT HTML IN THESAME URL
DEPENDING IF ITS A MOBILE OR DESKTOP USER AGENTDYNAMIC SERVING SEO
BEST
PRACTICESyourbrand.fr/categorieyourbrand.com/fr/categoriefr.yourbrand.com/categorieFrench
Desktop & Mobile URL Versions
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONDYNAMIC SERVING HAS PROS & CONS WITH MOBILENo risk of
content duplicationCapacity to differentiate mobile
contentPopularity consolidationBetter Mobile UXComplexity of
technical implementationHigher cost of maintenance+ -PROS
CONSDYNAMIC SERVING SEO BEST PRACTICES
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONDYNAMIC SERVING HAS PROS & CONS WITH MOBILENo risk of
content duplicationCapacity to differentiate mobile
contentPopularity consolidationBetter Mobile UXComplexity of
technical implementationHigher cost of maintenance+ -PROS
CONSDYNAMIC SERVING SEO BEST PRACTICESThe best if you need highly
differentiated mobile content,functionality and user experience or
if you cant implementresponsive Web.
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONADD THE VARY HTTP HEADER TO YOUR PAGESDYNAMIC SERVING SEO
BEST PRACTICESHelps Google to identify youre servingcontent
depending on the user agent, butbeware of CDNs that might not
support this
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONEFFECTIVELY DETECT & SERVE USER AGENTSDYNAMIC SERVING SEO
BEST PRACTICESBeware of Cloaking, always serve the same tobots
& users:
https://developers.google.com/webmasters/smartphone-sites/common-mistakes
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONINTERNATIONAL MOBILE SITES USING DYNAMIC SERVINGDYNAMIC
SERVING SEO BEST PRACTICES
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONLETS GO WITH THE PARALLEL MOBILE WEB NOWGENERAL MOBILE SEO
BEST PRACTICESRESPONSIVE WEBSEO GOOD PRACTICESDYNAMIC SERVINGSEO
GOOD PRACTICESPARALLEL MOBILE WEBSEO GOOD PRACTICES
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONPARALLEL MOBILE URLS ARE CREATED UNDER THE M SUBDOMAINAND
BOTS & USERS ARE REDIRECTED TO THE RIGHT VERSIONPARALLEL MOBILE
SEO BEST PRACTICESFrench Mobile URL
Versionsm.yourbrand.fr/categoriem.yourbrand.com/fr/categoriem.fr.yourbrand.com/categorieyourbrand.fr/categorieyourbrand.com/fr/categoriefr.yourbrand.com/categorieFrench
Desktop URL Versions
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONPARALLEL MOBILE SITES HAVE PROS & CONS WITH
MOBILEPARALLEL MOBILE SEO BEST PRACTICESEasier
ImplementationCapacity to differentiate mobile contentBetter Mobile
UXContent duplication riskSplit of link popularity riskAdditional
crawling and indexing effortHigher cost of maintenance+ -PROS
CONS
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONPARALLEL MOBILE SITES HAVE PROS & CONS WITH
MOBILEPARALLEL MOBILE SEO BEST PRACTICESEasier
ImplementationCapacity to differentiate mobile contentBetter Mobile
UXContent duplication riskSplit of link popularity riskAdditional
crawling and indexing effortHigher cost of maintenance+ -PROS
CONSIf you need to provide highly differentiated mobile
content& functionality but you cant implement dynamic
serving,this is your option.
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONMOBILE & DESKTOP REDIRECTS SHOULD BE RELEVANTPARALLEL
MOBILE SEO BEST PRACTICES
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONMOBILE URLS SHOULD BE CLEAN, RELEVANT &
CONSISTENTPARALLEL MOBILE SEO BEST PRACTICESUS VERSION FRENCH
VERSIONhttp://www.yourbrand.fr/categorie-a/
http://m.yourbrand.fr/categorie-a/
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONADD THE REL ALTERNATE & CANONICAL ANNOTATIONS IN
PAGESPARALLEL MOBILE SEO BEST PRACTICESRefer to each other URL
version.Check
https://developers.google.com/webmasters/smartphone-sites/details
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONYOU CAN ADD THE REL ALTERNATE ANNOTATIONS IN SITEMAPS
TOOPARALLEL MOBILE SEO BEST PRACTICESRefer Mobile URL version.Check
https://developers.google.com/webmasters/smartphone-sites/details
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONLINK BETWEEN YOUR MOBILE & DESKTOP VERSIONSPARALLEL
MOBILE SEO BEST PRACTICESImplement the links withcookies to avoid
redirects
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONPARALLEL MOBILE SEO BEST PRACTICESINTERNATIONAL MOBILE SITES
USING PARALLEL URLS
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONNOW YOU KNOW HOW TOMOBILIZE YOUR INTERNATIONAL
WEBSITESDynamicServingMobilePages SpeedMobile
SearchVisibilityParallelMobile SiteResponsive
WebMobileUsability
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDON3 Mobilize your International Websites1 Get to know your
international mobile audience2 Identify your International Web
Mobile Optimization Status
MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS
LONDONHey International SEOs,Thanks for answering my call.Lets do
Mobile SEO now.
GRACIASGOT QUESTIONS?MOBILIZING YOUR INTERNATIONAL SEO BY
@ALEYDA AT THE #ISS LONDONContact me: [email protected] /
@aleyda / www.aleydasolis.com