Marketing To MIllennials

Crack the Codeto the Largest

ConsumerBase in History!

The TOP 3 SECRETS in making your brand click with

the Millennial Generation

Welcome, you have just found the source that will get you what you need, to be ahead of the curve in the biggest shift that has happened

in the consumer markets for 100 years.





You, as a leader in your business an industry will be able to crack the code to the largest consumer base in history. Giving your company’s products and services the distinct advantage that is a must in your

marketplace.





More specifically, you are here to gain the promised Top 3 Secrets Top 3 Secrets in making your brand

click with the Millennial Generation. These secrets will set you and your efforts in the right

direction.





More specifically, you are here to gain the promised Top 3 Secrets Top 3 Secrets in making your brand

click with the Millennial Generation. These secrets will set you and your efforts in the right

direction.

The market focus your products and services MUST have to even have a

snowball’s chance in Hedes to connect and ingratiate themselves upon the consumer psyche of Generation Y.

You Will Accomplish 3 Things A. What a Millennial is B. Why They Are Important C. Know the Top 3 Secrets

What we want to get accomplished with this presentation are three things. For you to know …What a Millennial actually is …Why they should

be important to you …

You Will Accomplish 3 Things A. What a Millennial is B. Why They Are Important C. Know the Top 3 Secrets

1) Psychographic Insights2) Motivations Access

3) Messaging Tips…and of course the Top 3 Secrets of

connecting with the huge consumer base. By doing so we best equip ourselves to match the momentum already shifting to the Millennials!

In the Beginning of…

The 20th CenturyBut first, let’s get familiar with the basics. Back at the beginning of the 20th Century, Madision Avenue concocted a formula on

how the general public would act and react to certain messages given in the advertisements of companies.


The 20th CenturyLuxuries Became Necessities

Pioneered by the likes of Bernays and Lippman, the items that were once luxuries

became necessities. Placing within their collective consciousness the distant desires of what products and services could do for them and created the want for those items

in the lives of those targeted.


The 20th CenturyBaby Boomer Generation

The names of Whirlpool, Quaker Instant Oats, and Arm and Hammer Baking Soda

soon became home staples. A new consumer base was emerging, influencing the dollars being spent in America, which

later became known as the Baby Boomers.



Shaping with their wants (influenced by Advertising’s promptings) the world’s

fastest and most powerful economy. The Baby Boomers have driven markets, set up

blue chip companies, and have made household names out of the likes of…



TelevisionRadio AdsNewspaper

Mailings

BillboardsBus Ads

Faxing Ad Sheets

Coca Cola, Frigidaire, Wonder Bread and Skippy Peanut Butter. More still, the

advances of how to get a brand’s messaging out to their targeted public permeated all forms of communicating.

As we all know the advances in communication and connection we have had one with another, we have been able to get access to

these advancements out en mass.

CommunicationAdvancements

Home electronics made way for the personal computer, pinball machines moved over for the

video arcade and new creative ways of automation and display have arisen.


Home electronics made way for the personal computer, pinball machines moved over for the

video arcade and new creative ways of automation and display have arisen.

AdvancementsCommunication

Video Phone Capabilities

Global Position Systems

Instant Data Downloads

?? ?Here’s How! In the last 30 years alone the advancements

of technology and the availability of them to the general public have quickened with ever-increasing speeds. Capabilities set only in science fiction years

ago are now an everyday reality.


Video Phone Capabilities

Global Position Systems

Instant Data Downloads

?? ?Here’s How! So what does any of this have to do with the

Millennial and my business now?Good Question! …


Technologyand the

Millennial

With all the changes in technology, with the advancements brought to the public at large, with all the quantum leaps in capabilities in every facet of life, there was (and still is) a generation born into it. A generation that not only expects change but demands it for their

lives to be easier, more fulfilling, or more cutting edge.

Technologyand the

Millennial

The Millennial Generation was born with electronic mice in their hands clicking away at the interactive games and information at their little fingertips. This generation, that

is only now coming of age, has been through the constant upgrades from the basic computer barely fitting their

desks to having one barely fitting in their hands

Technologyand the

Millennial

The Millennial Generation was born with electronic mice in their hands clicking away at the interactive games and information at their little fingertips. This generation, that

is only now coming of age, has been through the constant upgrades from the basic computer barely fitting their

desks to having one barely fitting in their hands

They compensate and learn how to learn about those

things in their worlds that seem to

revolutionize yearly their environments.

Net Generation

Generation Y

The Millennials

This Generation by their many names have had their synaptic connections in their brains form differently to be able to learn everything that

was coming at them from even before preschool.

Net Generation

Generation Y

The Millennials

Their brains had to “wire” themselves differently to be able to handle the changes, upgrades, and vast amounts of information being thrown at them from all sides. This adaptation to their world’s reality of increasing speeds,

coding, connections and communities have been phenomenal.

Net Generation

Generation Y

The Millennials

Here’s Why….

The approaches that the Millennials have to life, to money, to jobs, and yes even to advertising and

consumer products are starkly different than generations before. Their perspectives and motivation are entirely

different from the Baby Boomers or even Generation X.

Environment

Educational Processes

Everyday Activities

No other generation has had their environment, educational processes, and everyday activities as

affected by such rapid and large technological advances than has Generation Y. No other group of individuals have had so much data and creative capabilities than the Millennials have had at their disposal and whim.

Environment

Educational Processes

Everyday Activities

Capacity

Ability

Facility

The increase in ability, in capacity, and facility for productivity is unprecedented! And those born after 1981 don’t utilize what used to be staples of everyday living that generations

before them were commonly using.

Capacity

Ability

FacilityNot Using – Ovens Ice TraysTypewritersEncyclopedias

Not Using – Network T.V. Libraries NewspapersPrint Magazines

Conversely they neither gain their access to information from the formerly conventional ways. Even how they

view, filter, or pay attention to advertising is completely different from those before, and of which you need to of which you need to

pay the closest of attention.pay the closest of attention.

The BIGGEST SHIFT since the Industrial Revolution

… is underway!

93% of those 18-29yrs are online several x’s/day

96% of those have a social page on Facebook, Twitter, and/or MySpace

68% of their free time viewing online content or socializing electronically

That’s 31 hrs per week on average.

95% of the Millennials own their own cell phone

74% of the Generation own a type of MP3 Player

70% of the Millennials own their own laptop

And its mobile and on the ‘Net!A Pew Research Study found that…

78% TrustPeer Recommendations

They are socializing machines! Millennials through their preferred use of technology, get

their news from Internet sources and find what’s hip and in from their peers online…

81% ConductA Search for the CompanyAfter Recommendation

And they look to find out more about those products and services through accessing the

company’s info and offerings on their web sites.

81% ConductA Search for the CompanyAfter Recommendation

www.WSJ.com

On the other hand, because the Millennial has been bombarded with advertisements at every turn in

their lives, they have also collectively built up a filter to weed out all the Advertising “white noise” that

they feel doesn’t pertain to them

www.WSJ.com

That’s 81% who did not notice the ads on the site!

And only 14% trust theadvertising message!

In fact of those polled recently on accessing a news site WSJ.com only 19%

could say for sure if the page had any form of advertisement at all. Only 14%

say that they even trust what advertisers have in their messaging.

The Top 3 Secrets toConnect with the

Millennials

Lucky for you who have accessed the Top 3 SecretsTop 3 Secrets, because you are some

of the first to know that even conventional Online Ads are NOT the

way Millennials connect with a brand.

The Top 3 Secrets toConnect with the

Millennials

Make the Connection Today!

Lucky for you who have accessed the Top 3 SecretsTop 3 Secrets, because you are some

of the first to know that even conventional Online Ads are NOT the

way Millennials connect with a brand. Your hard earned money can be more wisely used in the TIME to making the connection with the Millennials.

Why Should the Millennials be Important to You?

This is simple and easy to answer. If the Baby Boomer Generation moved market forces and were the largest customer base to hit the world’s economies,

how much bigger would be their children’s generation?


US Census: 2.1 avg. for Boomer children

That means the Millennial Generation is here and now AND is TWICE AS BIG!! From 1981-2001 they are the ones that are now driving the marketplace (just think of who

Apple targets!) And when this generation surpasses the Boomers and Gen X in earning power and discretionary income it will make companies scramble to lap up the fiscal

crumbs of the Millennial Feast you have already been through.


How Much Is It Worth To You?

Have the way Millennials operate

And the best way to capture their loyalty

Billions are being spent right now by the Millennial, and billions upon billions will be spent by them in the future…

The First Top Secret Psychographics InsightsUnderstand How the Millennial Approaches Their Surroundings

THAT’S WHAT WE THOUGHT!The First Top Secret: Psychographic

Insights.All of this will be more in depth in the pages of Marketing To Millennials… but as your first step

toward them you need to ...


Used to Describe Millennials:

• Listless• Penniless• Tattooed• Pierced• Disloyal

Here’s a few things those generations before have said about the Millennial

All of this could be true if you look from the perspective of the Baby Boomer. But take a

crack at it all from the Millennials’ point of view



• Penniless• Tattooed• Pierced• Disloyal

Listless

The Video Game Mentality

Whatever the activity be, if you look at things from a video game perspective, let’s say, one’s workplace and place the video game prism in your line of site.

It’s not being listless but the high speed comprehension for most things doesn’t turn off for

the Millennial, it just can tune out.



• Tattooed• Pierced• Disloyal

Listless Penniless


Penniless is not a problem because you earn as you go with the video game perspective. That’s how you progress in the “Game” and measure

how much you are able to buy or earn. Money is nice, but never the determining factor for a

Millennial decision.



• Disloyal

Listless Penniless Tattooed Pierced


Tattooed is just a way for the latest generation to feel a sense of community, of fitting in – of

being an integral part of the greater whole while expressing their uniqueness. In the video game mentality how they “equip” themselves is as

much of importance as is the ‘what’ they acquire





Disloyal

Getting Involved and Doing Something Worth Their While

The Disloyalty seen by some, is just the willingness of the Millennial to reboot, or restart

something if they find what they are experiencing is not what they wanted. And for

any company offerings it is to get the Millennial involved in the processes of creating the product





Disloyal

Getting Involved and Doing Something Worth Their WhileNo Cookie Cutter Answers

Personalization is a high priority for the Millennial and the worst thing you can do is

make the Millennial FEEL that they are only a number, or in a cookie cutter process where one

size fits all.

Top Secret #1:

Psychographics Insights

Sync your products or services up with the

Millennial perspective and anticipate their motions with your

brand.

When you bring what you have to offer in line with how the Millennial views the

world around him you can best anticipate the steps you need to take with what you

have for them to buy.

The Second Top Secret Motivations Access

“What’s In It For Me?” and “What’s The Purpose Of It?”Is what is continually echoing in the Millennials ears!

Main Motivations of Millennials:

Everyone wants to have, and the Millennials have been raised dripping from the “Life must have Purpose” mantra bath. So much so that it has become THE main motivational point that

moves the Millennial to action.




• Choices

• Experiences

• Relationships

The three main things of life that the Millennial is focused on, from least

to greatest in their eyes, are…




• Choices

• Experiences

• RelationshipsGuides the Actions or

Inactions of the Millennial

These three areas of life provide you as a business owner access to their motivations and guides their actions or inactions with

your products and services.


“What’s In It For Me?” and “What’s The Purpose Of It?”

• Choices -

They have grown up with choices upon choices, to play video games, choices in customization, to watch a DVD go through the menu choices,

even in school lunch the Millennials had a choice between 2 or 3 entrees.



• Choices -

Throughout their development years they have been presented and

become accustomed to having a choice presented to them.



• Choices -

Online or off, this is an expected circumstance for the Millennial in most anything they come in contact with. They are most comfortable

with running the variables within their minds and choosing what they feel more closely

meets what they need or want.



• Choices -

Choosing between the variables of what is available from your

brand’s products and services is what they want

access to!

Online or off, this is an expected circumstance for the Millennial in most anything they come in contact with. They are most comfortable

with running the variables within their minds and choosing what they feel more closely

meets what they need or want.



• Experiences -

When the Millennial is forced to do something they have no desire to do,

it is a matter of a short time when they will bag it and move on to

something else.



• Experiences -

Their sense of self worth is not wrapped up in whether they fail or not, but what was the

experience of what they set out to do. In any aspect of life, they are seeking to grasp the

most out of anything they do. And they are one of the best in avoiding what they don’t care for,

and seeking out for what they do.



• Experiences -

It’s how the Millennial experiences your brand!

The Net Generation have developed a desire for the experiential, the going through the experience learning the rules and secrets

along the way. They have been most connected to the visual and auditory learning

methods in modern times.



• Experiences -Failure doesn’t hit their Self Worth… it’s about how much

closer they are to their goals..

Experiential Learning – how most Millennials have seen

the world around them..

It’s how the Millennial experiences your brand!

It’s all about the experience they will have with you and your company’s

products and services and the experiences that they can provide the

Millennial.



• Relationships -

The greatest motivator for action in the Millennial mind is how it relates, or enhances the relationships they

have with those around them!

32. Can’t run a marathon the first day you start running31. Having a road map for life and business is an essential step in accomplishing your dreams.30. Find a mentor, be a mentor



• Relationships -This is what the Millennial wants… and how you as a

business owner connects with them decides how successful

and profitable you are!

A Concentrated Effort in Participatory Marketing

If your products & services inhibit in any way the natural flow of being with their friends, family and those they care for, they will not

only avoid your company, they will make sure their social circles avoid you as well




• Relationships -

A Concentrated Effort in Participatory Marketing

Relationships with parents, siblings, and close friends is

the driving force in what they choose to do and experience.


Centered on what’s most Centered on what’s most important in life, that’s the important in life, that’s the

relationships one has relationships one has throughout. throughout.

Top Secret #2:

Motivations Access

Word of Mouth – Personal

Recommendations – Brand Champions is the Best Marketing

You Can Do!

Developing the relationship with the Millennial you want to do

business with is a must! This can be done successfully through Participatory MarketingParticipatory Marketing

www.mktgtomillennials.com

Top Secret #2:

Motivations Access



You Can Do!

www.mktgtomillennials.com

The best Marketing is Word of Mouth, Personal Recommendations from those they know and trust. It is being real and giving them a place at the table in your

company’s success!

Top Secret #2:

Motivations Access



You Can Do!

More details on Participatory Marketing can be found in

“Marketing To MillennialsMarketing To Millennials”And how you can integrate the best way in capturing the loyalty of the largest consumer base in history!

Top Secret #2:

Motivations Access



You Can Do!

More details on Participatory Marketing can be found in

“Marketing To MillennialsMarketing To Millennials”And how you can integrate the best way in capturing the loyalty of the largest consumer base in history!

It is when these things are absent; on the job, in an It is when these things are absent; on the job, in an activity, or surfing on the Net viewing your web site activity, or surfing on the Net viewing your web site in connecting with the business, you will lose them in connecting with the business, you will lose them

forever as a customer of yours.forever as a customer of yours.

The Third Top Secret Messaging Tips

It’s Not Exactly What You Say… But How You Say It!

The last of the three secrets to bringing the Millennial to your products and services are the

actual messages that you present to them.



Exposure to Your Product Branding

Each company is different in their position in the marketplace and in their products and services. To go over each messaging possibility

just cannot be feasibly done here.



MediaBus Marketing Group - www.mktgtomillennials.com


Please contact those at MediaBus Marketing Group and they will consult with you in how you can best approach

those billions of dollars the latest generation has to spend.




Where they get their information


In Marketing, you use the tools & strategies that will get in front of those who would be most profitable for you – for the Millennial, this hasn’t changed, but where they are getting their info & exposure to products & services has!






No longer can you place an advertisement en mass in the newspaper or on network TV &

expect to canvass fully those that would be your customers.






Failures & drops of viewership of major newspapers, magazines and the big three networks have shown

the shift of time spent by the Millennial.


With What Do They Spend Their Time?

The Millennial World:• Technology• The Internet• Social Media

This largest group of people have led the digital revolution & have taken their precious time & are using different tools to experience

their world. Each Millennial with varying degrees wrap their world around these 3 tools:




Technology

Mobile Phones & Smartphones

70 million units in US AloneEase of Use & Sense of Identity

The technology being used is not the TV or the land line at home. The Millennial is accessing their info through Mobile phone, in particular

smartphones, & through wifi’d laptops wherever they can find a hotspot.

They utilize the mobility because of the ease of it for them AND because of the identity they want to have!




The Internet

The “Main Street” of Today

Millennials are spending most of their time online, are you

where they are?

The Web is where everything is happening for them. It is where the Millennials are spending their time in creating or viewing videos, t.v. shows, movies, and doing research on those companies they want to do business with or

companies they want to be a part of.




Social Media

Not Just Sitting Behind a Keyboard

Millennials are looking to enhance their experiences with those they

connect to

Both facilitate the third in this list – Social Media! Through texts, IM’s, Skype Video

Phone, chats & emails they are talking with & connecting virtually to all they know through Facebook, Myspace, & many, many others.

They use all of this to enhance their experiences with their friends, family and intended love interests.

Now You Know! the Top 3 Secrets & Millennial Generation!

The next question is:



How can you take full advantage of the knowledge you have?




Find out more in depthAbout the Top 3 Secrets!Own your own copy of …




The wisest step is to place knowledge firmly in its place in action!

Find out more in depthAbout the Top 3 Secrets!Own your own copy of …

Go to the product page and don’t let any more time be wasted in getting connected to the largest profit base known!

An additional way to start making this all work for you is to continue in the

conversation of what is the latest on MktgToMillennials, the Facebook hub for

all things Millennial. We enjoy being a part of your success and welcome your

participation in the discussions & insights.

We look forward to being of service to you & your company’s efforts with its

products & services to match what the Millennial is willing to spend their hard

earned money upon. Til next time…Have a fantastic day!

Self Improvement

Marketing To MIllennials