Lead Generation, Email and WordPressCory Miller

@corymiller303

If I were a realtor, this is how I’d use WordPress to build & market my business.

@corymiller303

A better title would be...

Blog Yourself

@corymiller303

Blogging Rocks

Leverage your experience and expertise

Offer tips and insights into local market

Great for search engine optimization

Get right keywords your clients are looking for online

@corymiller303

Quick Tips for Optimizing

Install All in One SEO plugin

Change permalinks

Get a good theme to start with

Just start blogging

@corymiller303

The Humble Contact Form

@corymiller303

Most effective tool for getting actual inquiries on my site

Start simple, then see what information you REALLY need

Test and refine

Be super fast with replies

Contact Form Tips

@corymiller303

Recommendations

ContactBuddy - free, our solution

Contact Forms 7 - free

Gravity Forms - powerhouse premium forms plugin

@corymiller303

Email Is Still King

@corymiller303

Email Newsletter Tips

Start an email newsletter today

Have subscription forms everywhere

Offer an incentive to signup

Send once a month, or maybe twice (but regularly)

Go with text-based emails that links to pretty & polished website

Emails go hand-in-hand with blogging

@corymiller303

Email Newsletter Template

Subject lines need to make them open (has to be about them, not you)

Headline that link to blog post

Short excerpt text explaining why they should read more

Always sign it personally

Always offer a P.S. -- it’s the secondary offer to click

@corymiller303

Email Recommendations

Aweber.com

MailChimp.com

EmailBuddy

@corymiller303

Connect With Me...@corymiller303

iThemes.com

PluginBuddy.com

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