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We serve advertisements via the third-party Twitter ecosystem to an audience of 40 million. Our ads are as simple as a tweet (an icon and 140 characters, including a link), and they have social features that let your customers retweet your message in measurable ways, multiplying your reach and reducing your total cost (since Retweet'ed impressions are free).
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Copyright 2010, 140 Proof. All rights reserved.
Our 140 Character pitch, word by word.
Follow along, karaoke-style!
Copyright 2010, 140 Proof. All rights reserved.
Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web.
What’s 140 Proof?
Copyright 2010, 140 Proof. All rights reserved.
Copyright 2010, 140 Proof. All rights reserved.
Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web.
Copyright 2010, 140 Proof. All rights reserved.
• Level of Influence
• Interest Category• art, blogging, celebrities, design,
• fashion, movies, music, news, politics,
• sports, tech, travel
• Gender
• Keyword• names, places, topics mentioned
• searches, #hashtags, @mentions
• Geo-Location
• OS / App Platform• mac / windows
• web / desktop / mobile
• iphone / android / blackberry
Highly targeted personas
TARGET DEMOGRAPHIC PERSONAS USING CRITERIA LIKE:
TECH TRENDSETTERS
WORKING PROFESSIONALS
BUSY MOMS
Copyright 2010, 140 Proof. All rights reserved.
Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web.
Copyright 2010, 140 Proof. All rights reserved.
Retweets multiply earned reachWATCH YOUR MESSAGE RIPPLE THROUGH THE ECOSYSTEM:
ORIGINAL PROSPECT
Copyright 2010, 140 Proof. All rights reserved.
Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web.
Copyright 2010, 140 Proof. All rights reserved.
Ads on Twitter look like this:
Copyright 2010, 140 Proof. All rights reserved.
• 16mm+ highly valuable users in network• 65mm new tweets posted daily• 90.94% of all Twitter users are active• Average Twitter user tweets at least once daily• 1.44% of all tweets are retweets• 37.95% of all tweets contain an @mention• 72% publish blog posts at least once a month • 70% comment on others’ blog posts • 61% write at least one product review a month • 61% comment on news sites• 56% write articles for third-party sites • 53% post videos online • 48% share deals found via coupon forums
* HubSpot - State of the Twittersphere
Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web.
Copyright 2010, 140 Proof. All rights reserved.
Twitter: the new frontier of brand communication
Copyright 2010, 140 Proof. All rights reserved.
Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web.
Copyright 2010, 140 Proof. All rights reserved.
Simple and fast.
Copyright 2010, 140 Proof. All rights reserved.
Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web.
Copyright 2010, 140 Proof. All rights reserved.
Atlas, DoubleClick, plus Social Reporting
+
Copyright 2010, 140 Proof. All rights reserved.
Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web.
Copyright 2010, 140 Proof. All rights reserved.
These brands are succeeding with 140 Proof
I N F I N I T I
Copyright 2010, 140 Proof. All rights reserved.
140 Proof’s network includes Twitter apps with coverage acrossthe Web, Windows, Mac, iPhone, Android, & Blackberry
Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web.
Copyright 2010, 140 Proof. All rights reserved.
75% of Twitter activity happens in appsÜBERTWITTER, ITWEET, ECHOFON, TWEETGRID, HOOTSUITE, TWEETPHOTO, TWITBIN
Copyright 2010, 140 Proof. All rights reserved.
End.
(Behind the curtain)
Copyright 2010, 140 Proof. All rights reserved.
+
When someone says Denny’s related keywords on Twitter…
moon overcoffee
snack
breakfast hungry
dennys
my-hammy +
…and logs in to Twitter between 10pm & 5am, in the NY market
…they’ll receive a realtime Denny’s ad.
Sample Campaign Flow
Copyright 2010, 140 Proof and Bubble Fusion Labs
what is it?
how does it work?
how does it look?
what can we measure?
what’s included?
www.140proof.comCall 1-800-369-8393
the engagement superchargerfor twitter
Most definitely!Often our customers are large
organizations with tight deadlines,
who are unwilling or unable to take
on the 24/7 responsibility of running
a social media campaign. That’s no
problem for us.
Our professional services team can
help you launch a far-ranging Twitter
campaign without even a password.
Give us a brand name, 48 hours, and
we’ll have your ads running just as if
you’d tweeted them.
What if we’re not ready to tweet?Can we still use 140 Proof ads?
www.140proof.comCall 1-800-369-8393
Copyright 2010, 140 Proof and Bubble Fusion Labs
Copyright 2010, 140 Proof. All rights reserved.
1. custom demographic targetingOur analysts use demographic data, surveys, and custom metrics to precisely define specific persona-based audiences.
2. creative optimization + freshening140 Proof employs copywriters who understand and excel at Twitter, using conversational voice and natural Twitter-speak.
3. optimized flighting for best yieldWe’ll help schedule your flights and advise on frequency management and app publisher selection and exclusion.
All 140 Proof agency campaigns INCLUDE FULL SERVICE OPTIMIZATION + ONGOING SUPPORT
Copyright 2010, 140 Proof. All rights reserved.
Get started now!