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Part 2 of the webinar series explores the reach and impact of social media, video and gaming through effective use and messaging.
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IS YOUR WEBSITE WORKING AS HARD AS YOU?June 6, 2012
ADCIEOo Founded in 2007o Technical Immigrants and Technical Natives
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GROW THE RELATIONSHIP
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committed
connected
casual
target
cultivate
automate
TURN UP THE HEAT! Constituencies Learning Styles Visit Frequency Social Connectivity Gaming Interaction
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CONSTITUENCIES
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Donors
Volunteers
Members
Participants
Committed
Connected
Casual
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LEARNING STYLES Visual Auditory Tactile
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STICKY FACTOR New vs. Return (get the second date!) Amount of Time on Site Average Page Views Average Time on Site
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INCREASE STICKY FACTORY Baseline & Measure – know your data Engagement & Relevancy Get Visitors Clicking
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SOCIAL CONNECTIVITY Facebook Twitter Single Sign On Seamless Interaction
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AVAILABLE INFO The user's Facebook ID The user's full name The user's first name The user's middle name The user's last name The user's gender: female or
male The user's locale The user's languages The URL of the profile The user's Facebook username The user's time zone The last time updated The user's biography The user's birthday The user's cover photo
The user's education history The user's hometown The genders the user is
interested in The user's current city The user's political view The user's favorite athletes The user's favorite teams The URL of the user's profile
pic The user's favorite quotes The user's relationship status: The user's religion The user's significant other The user's personal website A list of the user's work history
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GAMING Engagement Time on Site Repeat Visits
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INTERACTION How do constituents interact with you today?
Do you limit them to a contact form? Are you using all media types:
Smart phone apps, social media and web No one works alone – multi channel
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35*Blackbaud Internet Solutions
THINK BIG!
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