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Ideazfirst Marketing Services (P) Ltd
Website Usability Audit
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Defining Objectives
Home
Content
Development
Testing & Hosting
Website types
What your team provides us
What you get
Other services
Corporate Sites Transactional Sites
The first step towards conducting a usability audit is to establish what the site is for? And how you measure success on the site
After conducting a Usability Audit, we offer you a detailed actionable report with recommendations that will enable you to improve your key performance indicators
We also design usable site structures including sitemaps, process flows & technical wire-frames
Website Usability Audit
Last Updated: April 10, 2023
Ideazfirst Marketing Services (P) Ltd
Website Usability Audit
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Defining Objectives
Home
Content
Development
Testing & Hosting
Clear definition of users and their
needs
Which customer groups will the website be targeted at?What product or service information needs to be highlighted?Will the website be used to sell or promote products?Will the website be used to perform customer-support related tasks?Will the site provide after-sales service?How will it add and deliver value to customersWhat special features and functionality will the customers need?Will a foreign language site version will be necessary for overseas markets?
Defining Objectives
Ideazfirst Marketing Services (P) Ltd
Website Usability Audit
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Defining Objectives
Home
Content
Development
Testing & Hosting
Rating the competitor sites
Features & Technologies
We do an extensive analysis of competitor websites on the following parameters:
• Loading time of home page• Design & Layout• Content menu• Product and service pages• Any unique services or features offered• Customer Help
Analysing which all technologies are necessary or useful for the current website and should be incorporated
Competitor Analysis
Ideazfirst Marketing Services (P) Ltd
Website Usability Audit
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Defining Objectives
Home
Content
Development
Testing & Hosting
Key Menu Items
Target visitors
Following are the key information areas which should be incorporated in a corporate website:• Brand awareness• Credentials• Investor relations• Employment• Contact Details• Company History• Manufacturing facilities
…Keeping in mind the following types of visitors: -• Suppliers• Customers & Potential customers• Investors • The Press• Prospective candidates for employment
Corporate Sites
Ideazfirst Marketing Services (P) Ltd
Website Usability Audit
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Defining Objectives
Home
Content
Development
Testing & Hosting
Complete information on the product or service
being sold
Security, Authenticity& Payment Options
We do a thorough research on customer information requirements before placing an order online. Hence, all online transactional sites should provide all the possible information of the product or service they are selling. Some are as follows: -product features, photographs, price, special promotional offers (if any), warranty, replacement policy, mode of delivery and approximate lead time after placing the order.
Any e-commerce enabled website should have secure payment gateways and multiple options of payment I.e. Credit Card, Cheque / Demand Draft, COD (Cash on delivery) etc.
Transactional Sites
Ideazfirst Marketing Services (P) Ltd
Website Usability Audit
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Defining Objectives
Home
Content
Development
Testing & Hosting
The Audience
Customer needs and desires
Product / Services Range
Websites represent online corporate office of any company. It not only caters to the needs of varied customers in different markets and segments but also the needs of employees, suppliers, shareholders, and other associates and institutions with vested interest in the company. We help you identify the different customer segments and suggest on their information requirements which should be on the website. [Microsoft.com & dell.com are some of the best sites for customer focus]Companies with wide range of products, should design the website around the product / services range, where it is difficult to devise separate sections for customers. For overseas customers, a foreign language website may also be considered.
Customer Focus
Ideazfirst Marketing Services (P) Ltd
Website Usability Audit
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Defining Objectives
Home
Content
Development
Testing & Hosting
Selection of Domain Name
Create Cross-Functional teams
Involve Customers
We help you select an appropriate domain name, which would enable customers to readily identify with the organisation and the type of industry it is in. The thumb rule is to keep the name short and easy to remember.
A good website is putting the capabilities of the whole organization for display. Hence, all departments must brainstorm together to make the site more functional and user-friendly.
Getting feedback from customers using a simple questionnaire asking them for their comments and advice on the current site as well as their future requirements.
Basic Planning
Ideazfirst Marketing Services (P) Ltd
Website Usability Audit
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Defining Objectives
Home
Content
Development
Testing & Hosting
Timetable and budget
The organization needs to decide on the level of features and interactivity such as:CataloguesDatabasesSearch EnginesOrder placement capabilityMerchant account
The more the website features, the more the time and expense to incorporate them.
Basic Planning
Ideazfirst Marketing Services (P) Ltd
Website Usability Audit
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Defining Objectives
Home
Content
Development
Testing & Hosting
Design Consistency The layout , type and depth of information reflects a great deal about the company and how it has approached Internet.We design your website suitable to your brand value and strikingly attractive to get visitor attention. Consistent design and appealing visuals are important for one to make an impact.Design Consistency refers to the use of predefined formats for page layouts, menus, graphics, titles and buttons which appear throughout the site and which are important for user identification and familiarity.
Design & Aesthetics
Ideazfirst Marketing Services (P) Ltd
Website Usability Audit
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Defining Objectives
Home
Content
Development
Testing & Hosting
Navigation
Home page Design
The names of the links could clearly tell the visitor, what he can expect out on clicking that link. Further link names should be strategically placed so that any new user could also navigate the site with effortless ease. In other words, the website should provide them with “signposts” or markings to let them know where they are.
The home page is the most important page of any website, as the visitor might view or leave the site, based on its design appeal and content. We help you make your home page effective, simple and straightforward.
Design & Aesthetics
Ideazfirst Marketing Services (P) Ltd
Website Usability Audit
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Defining Objectives
Home
Content
Development
Testing & Hosting
Do it yourself - Website design
tips
1. Keep the design as simple and uncluttered as possible
2. Follow a 40:60 rule, with 40% text and 60% white space / images.
3. Avoid including very large images / graphics as they take time to download.
4. Follow the rules of logical navigation – use “home” and “top of page” button liberally, so that the visitors don’t feel lost in the site.
5. Avoid using too many colours – Use only two to three dominant colours for the website as a whole
6. Avoid using flashing or blinking text and icons, which distract the users.
Design & Aesthetics
Ideazfirst Marketing Services (P) Ltd
Website Usability Audit
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Defining Objectives
Home
Content
Development
Testing & Hosting
Adding Value Content on a corporate website seeks to create awareness and appeal. The ultimate aim is to create visitors interest so as to lead an online or offline transaction. Content is not only about attracting eyeballs but is meant to add value for an audience.
We also help clients in content development so that the company’s physical operations, policies, values and mission are reflected in the site using appropriate text and imagery on the site.
Content
Ideazfirst Marketing Services (P) Ltd
Website Usability Audit
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Defining Objectives
Home
Content
Development
Testing & Hosting
Commonly used terms / links for a
corporate website
Group Profile / Company ProfileMission statementFactory / plant detailsProduct Range / details with photographsQuality and ISO 9000 / Quality control facilitiesISO 14000 Certification / Environmental facilitiesContact / help / FAQsShareholder InformationPress Room / NewsletterCustomer / Client List / Customer recommendationsLinksWhat’s newCareers / RecruitmentInteresting facts
Content
Ideazfirst Marketing Services (P) Ltd
Website Usability Audit
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Defining Objectives
Home
Content
Development
Testing & Hosting
GraphicsCatalogue Facility
For any large website project, development should be done by professionals so that it brings in the best practices used in websites, as well as adequate customization for the specific project.
A typical website catalogue will consist of product images and descriptions as well as the necessary software to process order and payment transactions.
Development
Ideazfirst Marketing Services (P) Ltd
Website Usability Audit
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Defining Objectives
Home
Content
Development
Testing & Hosting
Checks to conduct
Testing is critical to making sure that the website performs as planned and that no bugs or errors exist.Some of the necessary checks / tests that need to be performed before hosting:• Browser / Operating system compatibility.• Screen sizing and resolution• HTML codes and syntax• Navigation and logic• Spelling and grammar• All Hyperlinks work • Acceptance of customer data and input validations• Customer access to back end data• Verify order placement / acceptance activities• Verify order processing activities and other
miscellaneous features.
Testing & Hosting
Ideazfirst Marketing Services (P) Ltd
Website Usability Audit
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Defining Objectives
Home
Content
Development
Testing & Hosting
Hosting vendor selection
High availability
Security systems
Email Accounts
Additional server space
Web log reportScalability and
upgrade requirements
When choosing a hosting vendor, we always check whether they provide the following: -The industry standard is 99.999% uptime and 24 X 7 online and offline support.Latest firewall and encryption techniques to guard against hacking and virus attacksTotal number of free email accounts offered and charges for additional ones.A 5 – 50 MB space is generally sufficient for a standard site, but in case it requires more, check for the additional costs of the same.Log reports or hit reports available or notCheck whether they can provide additional services to manage a bigger / complicated / sophisticated website.
Testing & Hosting
Ideazfirst Marketing Services (P) Ltd
Website Usability Audit
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Defining Objectives
Home
Content
Development
Testing & Hosting
Page Download speeds
Spot and random checking
Slow downloads or loading of a page can get the visitor uninterested about the site.
Tests after hosting
Ideazfirst Marketing Services (P) Ltd
Website Usability Audit
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Defining Objectives
Home
Content
Development
Testing & Hosting
Rajesh K KishanpuriyaRajesh K Kishanpuriya ([email protected]), Managing Director, Ideazfirst Marketing Services (P) Ltd is an MBA in Marketing from Nirma Institute of Management, Ahmedabad with a consolidated marketing experience of more than 15 years.
Ideazfirst Marketing Services (P) Ltd
Website Usability Audit
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Defining Objectives
Home
Content
Development
Testing & Hosting
Site MapHome
Competitor Analysis
Defining Objectives
Customer Focus
Basic Planning
Design & Aesthetics
Content
Development
Testing & Hosting
Corporate Sites
Transactional Sites
