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Learn how to use optimize your website using Google videos. Start using videos to increase traffic and brand awareness.
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There has been a huge change on what kind of information are dominating the search engine.
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There was a certain time before that many article sites are dominating the search results because people wanted to read more information.
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Instead of reading articles, people want to get specific points to learn from and not a full paragraph to read.
“POWERPOINT ERA”
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There is another change that occurred which puts the video on the top search results..
People preferred to watch videos instead of reading.
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“According to Forrester Research, videos are 53 times more likely than traditional web pages to receive an organic first-page ranking.”
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Search Engines prioritize video’s because it is want most online users wanted and most of it are relevant.
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Here are some tips you need to understand carefully with regards to video marketing:
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A.) People watch video not to be entertained, but to learn.
It is very important that all the videos are full-packed of information.
You will generate repeat visits once people perceive you as a coach.
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B.) Choose the right title.
Search engines don’t know what’s inside every video that is why you need to choose the right title because it determines if your video will be ranked first, or ranked last.
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C.) Add the perfect description
Description will not directly affect the search results but it will make the viewer click automatically if it convinced them that the video is interesting enough.
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D.) Submit your video
For the videos to ranked faster, it is suggest that you submit the videos using video sitemap that is formatted specifically for videos.
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E.) Target Long-Tailed keywords.
It is hard to make your videos rank if you are using general keywords. You should target at least 3 or more keywords to drive in people that are specifically in need of the content you offer.
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F.) Don’t create videos for pure advertisement purposes.
You can create teaser videos ranging from at least 2 to 3 minutes of talk but not pure advertisement. To start with, you can get an existing article or teaching material you have and speak it out through videos.
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G.) There are different kinds of video.
Some videos are live streamed or pre recorded. There are some people who make animated slides to inform (viewers are required to read).
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Here’s how to submit a video
(Google or other directories):
- Create an account. Every website requires you to sign up or login since most of these websites are membership sites.
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- Click the upload button. It is easy to upload videos but the time it can be uploaded is highly dependent on your computer’s speed, your internet connection and the size of the video.
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“To make your video rank higher, you might need to
personally promote it to your friends for it to have a
constantly increasing number of videos.”
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