Proven Social Media Marketing Tactics THINK carefully about the audience CREATE a conversation about the brand, then "listen" to the responses. ENGAGE the audience in an honest discussion about what they need and how the brand fulfills that need. PROVIDE real-time information Inform and educate the audience. Encourage them to add commentary to the narrative. Respond in a timely manner.
1. The How Of Social Media Marketing
THINKcarefully about the audience
CREATEa conversation about the brand, then "listen" to the responses.
ENGAGEthe audience in an honest discussion about what they need and how the brand fulfills that need.
Inform and educate the audience.
Encourage them to add commentary to the narrative.
Respond in a timely manner.
3. Proven Social MediaMarketing Tactics
Use social sharing
Share quality content
Ask others to follow
Invite Partners, vendors, clients &customers
Contact and About Us Page
4. Proven Social MediaMarketing Tactics
Facebook: Like Box widget
Hide Content from Non-likers
Suggest to Friends
Add Social Media Badges to Site
Social Media Directories
Talk with People who Mention You
5. The Social Marketing Plan 6. The Set Up
Post Images of others working, teaching, student/faculty work
Detail info section- tell a story Who,What, Why, & When
Write what others are saying
Send out emails to family, friends, clients
Search and invite others who share the same interest
Update status with links from others
Post content in notes section
Post favorite pages on profiles send owner message
Start a discussion thread
Respond to all comments & Leave insightful comments
8. Promotion Strategy
Add social networks URL on everything
Repost summarized version of press releases
Content with new people who be interested in showcase
Offer special discounts to those only on social network site