How to Use Social Media Marketing In Your Business

  • Published on
    25-May-2015

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Proven Social Media Marketing Tactics THINK carefully about the audience CREATE a conversation about the brand, then "listen" to the responses. ENGAGE the audience in an honest discussion about what they need and how the brand fulfills that need. PROVIDE real-time information Inform and educate the audience. Encourage them to add commentary to the narrative. Respond in a timely manner.

Transcript

  • 1. The How Of Social Media Marketing

2.

  • THINKcarefully about the audience
  • CREATEa conversation about the brand, then "listen" to the responses.
  • ENGAGEthe audience in an honest discussion about what they need and how the brand fulfills that need.
  • PROVIDEreal-time information
    • Inform and educate the audience.
    • Encourage them to add commentary to the narrative.
    • Respond in a timely manner.

3. Proven Social MediaMarketing Tactics

  • Use social sharing
  • Share quality content
  • Ask others to follow
  • Invite Partners, vendors, clients &customers
  • Email signatures
  • Cross Promote
  • Contact and About Us Page

4. Proven Social MediaMarketing Tactics

  • Direct Mailers
  • Facebook: Like Box widget
  • Hide Content from Non-likers
  • Suggest to Friends
  • Add Social Media Badges to Site
  • Social Media Directories
  • Talk with People who Mention You
  • Embed Videos

5. The Social Marketing Plan 6. The Set Up

  • Post Images of others working, teaching, student/faculty work
  • Detail info section- tell a story Who,What, Why, & When
  • Join Groups
  • Post videos
  • Write what others are saying
  • Send out emails to family, friends, clients

7. Connecting

  • Search and invite others who share the same interest
  • Update status with links from others
  • Post content in notes section
  • Post favorite pages on profiles send owner message
  • Start a discussion thread
  • Respond to all comments & Leave insightful comments

8. Promotion Strategy

  • Add social networks URL on everything
  • Repost summarized version of press releases
  • Content with new people who be interested in showcase
  • Offer special discounts to those only on social network site
  • Add social networking badges to website
  • Ask fans/friends to suggest profile
  • Create an event calendar