SEARCH ENGINE

OPTIMISATION

HOW TO SEO

YOUR WEBSITE

It really is easy to achieve higher Google rankings

for your website if you simply follow Google

guidelines. But doesn’t every website who wants

first page Google ranking do that?

Yet there are only 10 positions in Google first page

so reserve your place with these SEO methods

To rank your webpages in Google organic

rankings you can only do certain things on

your website. Let’s look at what they are to see

better results for your website.

(Note: I will assume that your website is

indexed by Google, if not, make sure you follow

the resources at the end of the slide)

Your Web Page Name: is very important to

include your keyword in, as it sends a strong

relevance signal for Google to start its

understanding of your web page. So here’s how

to think about search optimizing your web

pages, first, imagine your website as a book,

and let’s assume its about SEO information

http://www.YourDomain.com/page_name.html

Your Web Page Name: now we know that we

can think of it as a book, each page name on

your website must all work together and must

be named with important keywords related to

your online industry. Depending on your online

business, you can even utilize folder names as

keywords (think of it as a book name) like this:

http://www.YourDomain.com/page_name.html

www.rankya.com.au/seo-services.html

www.rankya.com.au/seo-services/index.html

www.rankya.com.au/seo-services/specialist.html

Keep an eye on the 3rd example, (which can be used to target

(seo services and seo specialist as keywords) use folder names

to stem keywords, this option may be more suitable if you have

a large site. Include your keywords in your URL portion,

regardless of how you include them as long they are within the

URL portion of a web document

http://www.YourDomain.com/page_name.html

To truly understand Google rankings, we must first know

that you actually do not rank web pages, but rather,

keywords (I’m not going to explain how that works, it will

take too long and you’d get bored) so, your web page

<title>Title Element Must Include Your Keywords</title>

Keep it within 64 characters & use it also for

communicating your message, it’s all about keywords &

features of your products/services for CTRs like this:

<title>Title of Your Web Page</title>

<title>Affordable SEO Services "YES" Amateurish seo "NO"

@RankYa</title>

The sample examples above includes important

keywords at the start of the title element of a web page,

but, your desire for higher Google rankings isn’t about

more web traffic, it’s about targeted web traffic.

Therefore, depending on the keywords you choose for

your own website, include them within your title but also

communicate the features of your products/services

<title>SEO Services @RankYa Your Business

Comes First</title>

<meta name="description" content=“ meta description serve an

important purpose, if you do NOT keyword spam and if you

keep it within 150 characters while describing your web page

content, then Google snippets will show it more often. Instead

of Google snippets automatically choosing some random text

from within your web page content, as that may reduce your

CTR and as a result your web page relevance“ />

Create intelligent meta descriptions for your web pages.

Think of them as summary section for your book

<meta name="description" content=“start with your

keywords, describe page content, 150 characters" />

Heading Tags: heading tags serve a purpose and is considered

for relevancy. Remember our book example?

So think of heading tags like a chapter headings, include your

keywords (especially in h1).

And also use heading tags to communicate your message,

remember, it’s the features coupled with benefits that will get

your visitors to read the next message on your web page, and

as a result, your next call to action can be realized

<h1>HEADING TAGS </h2>

Image Names: images play an

important role, both in terms of

Google rankings, but people also

search Google for images. Naming

them logically and descriptively will

only help your own website to rank

higher. So include your keywords in

image file names only if it’s logical to

do so

Image Name for Better Search Engine

Optimisation

Alt attribute: images on your web

pages work hand in hand with image

alt attributes (alt attributes are text

based and Google sees them as text)

furthermore, they provide good user

experience for internet visitors who

rely on assistive technologies.

Google also looks at good user

experience for rankings

Image Name for Better Search Engine

Optimisation

Further resources for you to explore include:

Google guidelines on search engine optimisation

https://support.google.com/webmasters/answer/35291

How to SEO Your Own Website

http://www.rankya.com/seo/how-to-seo-your-own-website.html

How to Name Your HTML image files

http://

www.rankya.com/search-engine-optimisation/how-to-name-you

r-images-for-better-google-ranking.html

How to Use Google Keyword Planner for Keyword Research

http://www.youtube.com/watch?v=dvFMvxp05S8

Happy Rankings;