How to produce Flip videos that inform, engage and entertain your employees

How to produce Flip videos that inform, engage and entertain your employees

Ragan WebinarFriday, May 14, 20102–3:15 p.m. Central

Featuring Larry Kless and Elizabeth Schainbaum of

Kaiser Permanente, Northern California

Who the Heck Are We?

Larry • Production Manager of

Videoconferencing, Kaiser Permanente

• Founder, President at Online Video Publishing [dot] com

Elizabeth• Staff Writer,

Corporate CommunicationsKaiser Permanente

Agenda

• About Larry and Elizabeth• What you need to know• The 4 P’s• Flip overview• Case Study• Shooting tips• Editing, Exporting and

Upload to web• Resources• Q&A

What You Need to Know

The Six Ps: Proper Prep Prevents (Patently)-Poor Performance

Equipment Subject Location Legal/Regulatory (Video releases, HIPAA/PHI

releases, Social Media Policy) Audience

Why Video?

• Video is a universal language • The power of YouTube • Easy to create• Short is key

Why Not Video?

• Inarticulate• Too complicated• Editing • Audience

Why Not Video? The CEO is using a Flip video camera – a new portable video solution

• Currently in used at Permanente for short inexpensive video productions

Actual still from Flip video of George Halvorson,

Chairman and CEO, KFH/HP

Case Study: Employee Website

• Regional news in the following formats Written Photo essays Podcasts Video

• Corporate Communications, Multimedia Communications collaboration

Case Study: Liz’s video

Case Study: Evolution of Liz’s videos

• Improving video productions: practice, better equipment, learning from a pro

• Marantz PMD660 Portable Solid State Recorder - $500• Sennheiser MD46 interview mic - $250• Shure MX185 - Cardioid Wired Lavalier mic - $175• Headphones - $30-120

Case Study: Better Audio for Liz’s videos

Case Study: Tips from Liz

• Steady camera• B-roll• Variety of shots• Anticipate action• Take charge

The Rule of the Six Ps: Proper Planning Prevents (Patently)-Poor Performance

How many minutes of preparation should you expect to spend for 1 minute of quality video?

5 10 30 More time than I have However much my boss says I have

The Rule of the Six Ps: Proper Planning Prevents (Patently)-Poor Performance

How many minutes of preparation should you expect to spend for 1 minute of quality video?

5 10 30 More time than I have However much my boss says I have

Flip overview

FeaturesLens and Microphone on front

Know Your Equipment, and What It Can/Cannot Do

Flip software

Windows 3ivx Installer.exe codec Windows 3ivx Installer.exe codec



$200 videocameras don’t have $200 lenses Lighting issues:

- Too dark, too light- Bright, direct sunlight will make topics

look harsh- Low light will make a grainy video

Tripod Clothing no-no’s Batteries and memory

You guessed it : $200 video cameras don’t have $200 microphones built in

So… Get close Reduce any ambient noise Use an external mic

Tip: Bring a couple of bath towels to cover tables/hard surfaces to dampen reflected sounds


Know Your Subject (and What He/She Will Say)

• Pre-interviews • No script, outline content closely• Talk before • Subject comfort• “But it won’t be spontaneous” – get over it

If you prepare ahead of time, your subject will be comfortable…and thus will look natural/spontaneous…remember the 6Ps?

Know Your Location

• Site survey• Reduce distractions• Directions• Lots of time• Sweat the small stuff

Know Your Legal Requirements

Release forms: Who? Anyone identifiable

Employees, especially if used

externally

Patients: MUST sign a HIPAA release –– no exceptions

Know Your Social Media Policy

• KP’s social media policy

• Covers all social media channels

• Updated/revisited regularly

• http://tinyurl.com/kpsocialmediapolicy

Hands-On Tips

• Tripod• Avoid zooming, panning, excessive tilting• Stay close!• Stay focused! • Nothing embarrassing• Minimize ambient sound

Flip Video Spotlight - Shooting Tips

http://www.youtube.com/watch?v=rC-HdpXiLx0

Composing a Single or “Talking Head” Shot

WRONG: too much negative

space, pan over, tilt up

Leave room at the lower thirdof the frame to insert title

RIGHT: nice medium close up head/shoulders

Nice close up, with good centering and still room to insert title


• For interviews the subject is also set to one side of the frame with plenty of “nose room”

• The subject can also be to one side of the frame to include or highlight background


• For interviews the subject is also set to one side of the frame with plenty of “nose room”

Note the “rule of thirds”

at work

• The subject can also be to one side of the frame to include or highlight background

You Shot the Video, Now What?

Download your video, edit and then upload it!

Download Video to Edit

• Attach to USB• Copy files• Import to edit software

FlipShare software

Pre-loaded on every Flip Video CameraDownload linkhttp://www.theflip.com/en-us/App/fvsw/5.x/update/

Windows Movie Maker 2 (Windows XP)

Free with Windows XP and Vistahttp://download.cnet.com/Windows-Movie-Maker-Windows-XP-/3000-13631_4-10165075.html

How to usehttp://www.microsoft.com/windowsxp/using/moviemaker/default.mspx

Windows Live Movie Maker (Windows 7)

Free with Windows 7http://download.live.com/moviemaker

iMovie 9 (Mac OS)

Free with Mac OS 10.6

Tools for Mac users

Free Quicktime plug-inTo read AVI fileshttp://www.perian.org

$29 from AppleImport/Export MP4 fileshttp://www.apple.com/quicktime/pro

Professional Editing Software – Apple Final Cut

Final Cut Studio - $1000.00Final Cut Express - $200.00

Professional Editing Software – Adobe Premiere

Adobe Premiere Pro CS5 - $800.00 (Mac OS and PC)Adobe Premiere Elements 8 - $80.00 (PC only)

Windows Movie Maker (Windows XP) 2

Download linkhttp://download.cnet.com/Windows-Movie-Maker-Windows-XP-/3000-13631_4-10165075.htmlHow to usehttp://www.microsoft.com/windowsxp/using/moviemaker/default.mspx

Windows Movie Maker Editing

Editing workflow1. Set up project folder structure and file name convention2. Copy Flip video files to project folder and rename clips3. Open new project in Windows Movie Maker4. Save project in project folder5. Transfer multimedia assets to project folder6. Import assets to Collection7. Expand timeline video layer to reveal transition and audio

layers8. Drag and drop assets onto timeline9. Use video effects and transitions between clips10. Right click on individual clips to make adjustments


Tips1. Use Powerpoint to create branded title cards and end credits

2. Create on screen titles “Tools > Titles and Credits…”

3. Create video snapshot under “Tools > Take picture of preview..

4. Fade audio in/out

5. Use fades between video transitions


Export

(Based on delivery)

Windows Movie Maker Exporting

Export options• Flash Video (.flv) to web

• Windows Media (.wmv) to web

• Powerpoint local playback (.wmv)

• DVD

Save Movie Wizard for Web

Select “My computer”


Name movie file and select destination


Select “Video for local playback (at 640x480 size)”

Upload to web using TubeMogul

Hyper-syndication to any video destination site for free

http://www.tubemogul.com/

Connect with Flip

Twitterhttp://twitter.com/FlipVideoBrand

Facebookhttp://www.facebook.com/flipvideo

Watch videoshttp://doyouflip.com/http://www.youtube.com/theflip

Vimeohttp://www.vimeo.com/flipvideo

Flip Resources

• Flip Knowledge Base Search

• Flip FAQ

• Flip Video Vlog: Codecs and You! quick tutorial on Spielberg Group’s workflow with the Flip Video files (Mac OS)

• Flip Video Camcorder - Digital Camcorder | Flip Video

• Flip Video | Facebook

• Flip Video - Wikipedia, the free encyclopedia

• Flip Video Cameras » Flip Video Cameras

• How To Add Flip Video Files To Web Pages

• I Love My Flip Sitemap | Flip Video Cameras

• An Easier Way to Make and Share Videos.

• Flip find Answers (Page 1 of 32)

• FLIP VIDEO RECOMMENDATIONS and TIP SHEET

Q & A

Contact Us

Larry • [email protected]• @klessblog on Twitter• http://klessblog.blogspot.com• http://www.linkedin.com/in/larrykless

Elizabeth• [email protected]

Self Improvement

How to produce Flip videos that inform, engage and entertain your employees