Embed Size (px)
DESCRIPTION
Hear the full interview at http://33voic.es/imzq1ux In the past 10+ years Dave Yewman has coached CEOs, professional athletes, tech startup founders, engineers, creative designers and pretty much everyone in between. Dave Yewman is a strategic communications expert with more than 15 years of experience. A former newspaper reporter and columnist, he speaks regularly to about how to use clear, concise, compelling language as a strategic weapon when dealing with reporters, employees, sales prospects, shareholders, and consumers.
Citation preview
we help you discover smarterways to think, grow, and live.
This presentation consists of 10 highlights from the interview with Moe Abdou,
founder & host of 33voices®.
Dave YewmanIn the past 10+ years Dave Yewman has coached CEOs, professional athletes, tech startup founders, engineers, creative designers and pretty much everyone in between. Dave Yewman is a strategic communications expert with more than 15 years of experience. A former newspaper reporter and columnist, he speaks regu-larly to about how to use clear, concise, compelling language as a strategic weap-on when dealing with reporters, employ-ees, sales prospects, shareholders, and consumers.
@Ohgettothepoint
1
Before stepping on stage,remember that the audience is there to see you,
not to read your powerpoint.
2
Business jargon may showcase your brilliance,
but it turns off your audience;opt for plain language instead.
3
What’s better than a powerpoint?A compelling story that captures the essence of your message.
3
What’s better than a powerpoint?A compelling story that captures the essence of your message.
4
The first two minutes of your presentation is
‘cognitive hollowed ground.’never leave your audience guessing about your intent.
5
You purchase the mental real estate of your audience
in 20 second chunks.leave no room for ambiguity in how you want them to think, act, and feel.
6
Clarity trumps persuasion;enhance it by using analogies and metaphors.
7
Specificity matters;you earn credibility by being concrete and transparent.
8
Pay as much attention to the cadence of your speech
as you do to the tone of your voice.a deliberate ‘pause’ will punctuate the meaning of an idea.
9
Let your brand stand for the one thing
that only you can do,not what differentiates you from your competitors.
10
“Imagine” is the most elegant word in your arsenal.
use it and invite your audience to dream.
How do you describe to the world what it is that you do?
REALLY REFLECT
