How to Optimize Google +local

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Google has been very active when trying to position it’s self in the reputation rating / local business listing arena. Integrating Google+ with Google places, it now has a new name and a couple features which help local business owners advertise online.

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Chances are your business has a Google + Local listing even if you never set one up. Start by searching your brand on Google to see if one already exists. If you see a listing for your business, click the Google +page and look for the “business owner?” link, then follow the instructions to claim it. If you can’t find it, then you can start a new one at www.google.com/places.




Once you have Claimed or Created a Google + Local page, the next vital step is to verify it. Until you verify your listing, it won’t be considered “trusted” since Google won’t actually know you are the REAL business owner. As a result the listing won’t appear in the categories you selected.

The verification process is easy, but it takes time. Follow the instruction when setting up your listing or click the verify link when you are logged into your Google + Local account. Sometimes you will have the option to phone verify, but most likely you will wait 2-3 weeks for a postcard.



Optimize your Business Title – Your title in Google + Local should be your business name, and a reference to what town you are in. For instance, if you own a franchised business, including a location keyword wouldn’t hurt to distinguish yourself from other franchises.

Including keywords in your Google + local page description - Be sure to write a brief description of your business and make sure to add a keyword or two. NOTE, just don’t go overboard with the keywords.

Choose the correct categories and make your listing 100% complete - Choosing the correct categories is important, and you can include up to five- but make sure they’re relevant to the services or products you carry or provide.

Adding images, videos, links to your social media pages, hours and any additional information can make your listing more engaging.



Links to your website have a direct impact on your Google + Local listing, but many believe reviews and simple mentions of your business across the web are of equal or greater importance. Search engines like use mentions as a way to measure the “buzz” around local businesses (which don’t

You can look for opportunities to build up citations on –Directories – Claim or create listings in each of the major directories, and make sure that your information is consistent across all your listing ( here is a good list of places to start)

Review sites – Reviews give search engines a signal that your business is a real place that is know and hopefully liked by real people. Encourage your customer to leave positive truthful reviews of your business and then claim your listing. (here is a good place to start)Local Resources – Look on line for local directories or backwards engineer the top listed business in your category by searching their brand.

have websites, and as a result can be hard to judge the popularity of)


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Not only will a well-optimized website attract organic search traffic by itself, it’s also the best citation you are likely to get for your Google + Local page. In addition to following basic on-page optimization guidelines, be sure to have a local phone number and local address in plain text somewhere on your homepage.


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How to Optimize Google +local