Embed Size (px)
DESCRIPTION
Does your organization utilize social media? Do you have a social media policy for employees and volunteers? Do you know the risks that could jeopardize your non-profit status or your people’s trust? This workshop will give you an overview of the potential risks along with some practical tips and best practices on how to write a Social Media Policy, what the recommended tools for monitoring are, how to manage passwords and access controls, and the account settings for Facebook, Twitter, and YouTube.
Citation preview
+
How to Minimize the Risks of Social MediaDavid Drinnon | EquipThem.info
+What’s Wrong with this Picture?
+
Dance Your Shoes Off1,220,631 Views on YouTube.com
293,096 Views on GodTube.com
1,817 Comments
+Inappropriate Content
Social Media is Shared SpaceYour ContentFriends ContentProgrammed Content (Recent,
Popular, Related, Ranked, etc)AdsSite Owner
+Copyright
Copyright Laws are Fair, but Impractical
Social Media Risk Due to its Viral Nature
Common Infringement: Copyrighted Music Put to Video & Posted Online
+Noise
Noise occurs when individual departments or ministries within your church or organization setup their own social media accounts or even websites.
What happens if you have a disgruntled employee leave? Does someone else have access to those accounts?
Noise leaving your audience confused as to where they should get the latest news and events of your church or organization.
+Misrepresentation
There is a legal term called ‘Agency‘. Agency implies that an individual is authorized to act or to make statements on behalf of your church or organization.
The basic rule is that the employer (principle) becomes responsible for the acts of the employee (agent) and the employee’s acts are like those of the employer.
When there is a problem, factual questions arise such as, “ Was the employee in the scope of employment when the problem occurred?”
How easy is it to distinguish social media accounts managed by the church versus those setup by members or even those setup by staff for personal use?
+Taxation
Churches and non-profits, which fall under section 501(c)(3) of the Internal Revenue Code, cannot participate or intervene in any political activity or campaign (i.e. give any hint of favoring one candidate over another).
According toRevenue Ruling 2007-41, 2007-25 I.R.B. 1421 (June 18,2007) (page 10-11), participation or intervention may include but is not limited to linking to other websites containing political content that you may or may not have any control over.
+
Drag picture to placeholder or click icon to add
Drag picture to placeholder or click icon to add
1. GET ORGANIZED• Hub & Spoke Model (Learn More)
• All Password Changes Managed at the Hub (IT or Marketing)
• All Content Published by the Spoke
• Accounts Setup by Hub
• Designated Email for Each Account (i.e. [email protected], [email protected])
• Redirect All Emails at Firewall to One Central Email Account (i.e. [email protected])
+1. GET ORGANIZED (continued)
• Setup Facebook
• Designate 1 Facebook Profile as Your Administrator for all Facebook pages & Groups.
• For Facebook Pages, Administrator is “Manager” and all others as “Content Creators.”
• For Facebook Groups, Administrator is “Admin.”
• Create A Twitter List of All Organizational Twitter Accounts
• Consider Using Hootsuite.com
+2. GET SAFE• Update Facebook Settings
• Set Email Notifications for Each Page as Needed on Your Administrator’s FB Profile.
• Set Permissions to Allow or Deny Content from Others.
• Download Pages App for iOS or Droid
• Report, Ban or Block Users as Needed
+
Drag picture to placeholder or click icon to add
2. GET SAFE (continued)
• Setup YouTube
• Use Consistent Tags & Titles Across Your Videos to “Relate” Your Videos
• Turn Off Commenting or Turn on Comment Moderation
• Report & Remove Content as Needed using YouTube’s Help & Safety Tool.
+3. GET COMPLIANT• Obtain Copyright Licensing
• Christian Copyright Solutions
• CCLI Licenses
• Discounts via Willowcreek Association
• Summary of Licenses & Coverages by Susan Fontaine Godwin
• Apply for YouTube’s Content Verification Program
• Verify Your YouTube Account to enable uploads of more than 15 Minutes.
+4. GET EVERYONE ON THE
SAME PAGE• Develop a Social Media Policy for
Employees
• Educate Your Employees on Copyright Issues: CCS Facts Sheets
• Provide an Intranet or Knowledgebase for Ongoing Education & Awareness.
+Questions & Answers?
+
How to Minimize the Risks of Social MediaDavid Drinnon | EquipThem.info
