Embed Size (px)
Citation preview
Social Media 3 Media Creation Basics
Twitter• “Twitter In Plain English” by Common Craft• http://www.youtube.com/watch?v=ddO9idmax0o• “Twitter Getting Started” YouTube tutorial• http://www.youtube.com/watch?v=4YGp4cWdndc
LinkedIn• “LinkedIn In Plain English” by Common Craft• http://www.youtube.com/watch?v=4YGp4cWdndc• “How to create an account profi le on LinkedIn” by linkedinlaunch• http://www.youtube.com/watch?v=0szWlfStSjY&feature=related
Blogs• “Blogs In Plain English” by Common Craft• http://www.youtube.com/watch?v=NN2I1pWXjXI• “How to set up a blog using blogger” by teachertubetutorials• http://www.youtube.com/watch?v=jSX1Rgm3V3Q
Additional Blog• “Step-by-Step Tutorial on How to Blog” by chrisabraham• http://www.youtube.com/watch?v=MWYi4_COZMU
Overview
Contact
Editorial
Jasmine Grimm, editor-in-chief,
at 717.735.9207 or [email protected]
Twitter: /ConnectLanc/jasminegrimm
Connections magazine
Published by:
Nxtbook Media
480 New Holland Avenue, Suite 9000
Lancaster, PA 17602US/Canada Toll Free:
866.268.1219www.nxtbookmedia.com
Editor’s Note: If you feel stuck fi guring out any social media outlet, check out
YouTube. Type in the name of the medium +tutorial for step by step instructions.
A trusted source for chamber businesses and the community
Connections
Social MediaTweetDeck & @ConnectLanc
What Is TweetDeck? • TweetDeck is a simple and fast way to experience Twitter • http://www.tweekdeck.com• Application needs to be downloaded to use it • Find Connections magazine for The Lancaster Chamber of
Commerce & Industry at http://www.twitter.com/ConnectLanc
Why @ConnectLanc Uses It• Practical for retweeting what people say about Connections, the fully digital magazine • Practical for tweeting links to Connections articles
TweetDeck Columns• First column is where people communicate fi rst hand messages• Hit “compose update” to send a tweet and then hit return to post • Second column says who is talking about the magazine• @ConnectLanc shows they’re talking about the magazine
How You Can ReTweet• Click on photo. Open “compose update” box. Type RT
(for retweet) before @ symbol. Copy/paste what they said. Hit return.
Application
Contact
Editorial
Jasmine Grimm, editor-in-chief,
at 717.735.9207 or [email protected]
Twitter: /ConnectLanc/jasminegrimm
Connections magazine
Published by:
Nxtbook Media
480 New Holland Avenue, Suite 9000
Lancaster, PA 17602US/Canada Toll Free:
866.268.1219www.nxtbookmedia.com
Editor’s Note: If you feel stuck fi guring out any social media outlet, check out
YouTube. Type in the name of the medium +tutorial for step by step instructions.
A trusted source for chamber businesses and the community
Connections
Social MediaTweetDeck & @ConnectLanc
Search Engine Results• Live updates from Twitter posted directly on Google• Top listing for @ConnectLanc on Google • Shows numerous listings that mention @ConnectLanc
Drives Readers to Magazine• Magazine’s goal is to drive readership • Internal tracking shows people go to the magazine because of
Twitter which we leverage using TweetDeck and @ConnectLanc• Internal tracking shows who is retweeting the magazine• Internal tracking also gauges other social media outlets
Viral Marketing• @ConnectLanc spreads virally, in turn, Connections magazine
spreads virally (www.lancasterchamberconnections.com)•@ symbols before someone’s name can tell you if your efforts
are spreading virally because people are retweeting your ideas
If You Remember Nothing ElseTweekDeck allows us to see who is mentioning @ConnectLanc, talk to readers, rank high on search engines and drive readership.
Results
Contact
Editorial
Jasmine Grimm, editor-in-chief,
at 717.735.9207 or [email protected]
Twitter: /ConnectLanc/jasminegrimm
Connections magazine
Published by:
Nxtbook Media
480 New Holland Avenue, Suite 9000
Lancaster, PA 17602US/Canada Toll Free:
866.268.1219www.nxtbookmedia.com
Editor’s Note: If you feel stuck fi guring out any social media outlet, check out
YouTube. Type in the name of the medium +tutorial for step by step instructions.
A trusted source for chamber businesses and the community
Connections
