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www.marketingrestaurant.co.uk/5-star-masterclass This is for catering food businesses who want to attract MORE CUSTOMERS and make MORE PROFIT despite the economy
Citation preview
A Very Warm Welcome to
“How to Double Your Catering
Sales in 12 months flat”
“The world belongs to those
who reach out and grab it
with both hands. It belongs to
those that do something
rather than just wish and
hope and plan and pray, and
intend to do something
someday when things are
just right” ~ Brian Tracy
Market Data
United Kingdom - November 2012
The 3 Biggest Problems Caterers
Currently Face
• How do we Increase Turnover?
• How do we Reduce Costs?
• How do we Give our Customers a 5 Star
Experience?
Research from 1107 caterers August 2012- Food Profits.
The 5 Reasons Caterers Fail
The 5 Reasons Caterers Fail 1. Poor Customer Service
2. Bad Budgeting
3. Lack of Staff Training
4. Not Knowing their Target Market
5. Poor and Inconsistent Marketing.
The 5 Reasons Caterers Fail 1. Poor Customer Service
68% of customers visiting a catering food
business do not return due to
indifference of the staff and/or owner
They don’t feel special, important, valued or
cared for!!
The 5 Reasons Caterers Fail 2. Bad Budgeting
Fixed costs not accurately known
GP margins not costed correctly
Average customer spend completely unknown
Average customer cash profit not known
LTV of a customer not known
Weekly Break Even Revenue not known.
The 5 Reasons Caterers Fail 3. Lack of Staff Training
Staff turnover between 23% and 30%!
Staff employed to make the numbers up
Staff motivation mostly completely unknown
No customer service process awareness
Poor skills base.
The 5 Reasons Caterers Fail 4. Not Knowing their Target Market
Target Market – what’s that?!
Everybody's a customer for my restaurant,
pub, café, hotel, coffee shop
How do I know who my customers are?
Where will I find my ideal customer?.
The 5 Reasons Caterers Fail 5. Poor and Inconsistent Marketing
We advertise in the local newspaper every week,
costs about £50 a week (£2600.00 per year)
We advertise in the monthly glossy, county
magazine, costs £300 a month
(£3600.00 per year)
We do a bit of Twittering now and then
Customer Spend Going Down! In January 2012 the average customer
spent £17.00 per head when going out to
eat
In September 2012 the average customer
spent £15.46 per head when going out to
eat.
Market Data Horizons FS – September 2012.
A Successful Catering Food Business
has only 2 Objectives
1. To Get Customers to COME THROUGH The Door
2. To Get those Customers to COME BACK Through the Door
These 2 Objectives need your ULTIMATE FOCUS.
The 4 Biggest Mistakes Caterers Make
when trying to get More Customers
1. Forever focused on cost cutting instead of increasing
turnover
2. Not looking at how you can provide MASSIVE extra
VALUE to give your customers a WOW experience
3. Not keeping in touch with your customers and not
marketing to them
4. Forever being re-active, and nowhere near enough being
pro-active
Why Successful Catering Food
Businesses ARE Successful
1. Educate themselves with knowledge to transform their business
(interesting to note that only 3% of caterers do this, putting them
ahead of 97% of their competitors)
2. Learn to understand who their target market is
3. Learn how to market their food business, then learn how
to execute that marketing with discipline and determination
4. Employ staff with the right attitude, then train them to be
awesome
5. Give their Customers a 5 Star Experience
6. Be on the Money with the Money.
“There’s never been a better time to
run a catering food business”
Why?
Food Business Growth Program
10 Reasons Why It’s Advantageous for a Caterer
to be part of the 5 Star Masterclass program
1. It will GROW you
2. It will GROW your business
3. You will know how to laser target your ideal customer
4. You will have the tools to motivate your MARKET
5. You will learn the skills to WOW your customers
6. You will turn customers into raving loyal fans
7. Your staff culture will massively increase your profits
8. You will get MORE customers
9. You will make MORE profit
10. You’ll be able to dominate your competitors
Food Business Growth Program
How it Works…
6-month Food Business Growth Program
6 core modules of learning from our “Food Profits Blueprint”
Monthly webinar of learning plus assignment by leading experts
Workbook and materials provided
Dedicated private group for you to ask questions and collaborate
Weekly support via e-mail and Skype
You receive updates and motivators on Mondays and Fridays
This program is GUARANTEED to get More Customers in your Door and
Make You More Profit
If you implement what we teach, you could easily make an extra £100,000
a year just by following one of the strategies we are going to show you.
But lets say you only made an extra £20,000 this year, would that still be
worth being on the programme?
The investment for this program is a total of just £582 for 6 months!
To help your cash flow we even offer a monthly payment option of 6 x £97
That’s £3.64 per day – less than the price of 2 coffees!
100% money back guarantee – if your not happy after the first month
module, let us know and we’ll refund 100% of your investment.
• “Marcus really helped us raise our standards. We wanted to win a big customer
and the help Food Profits gave us enabled us to get an accreditation and to do
just that. We got more customers as a result of using Food Profits. I have asked
him to come back and help us again this year”
Jason Baldwin, www.aristocaters.co.uk
• “Hi Paul, just thought id let you know about Marcus Kilvington and Food Profits
as you expressed an interest in how I got on with him. I would like to report that
he has done a fabulous job with my systems, very professional and very
passionate about the trade, basically a good guy. I have enjoyed working with
him and wouldn’t hesitate to recommend him to you or friends in the trade”
Brian Fields, www.fieldsofanlaby.co.uk
• “Thank you both for all your hard work getting us noticed on YouTube and on
page 1 of Google, truly remarkable since we don’t have a website!!! It just shows
what the power of video can do for our food business. We wish you both all the
very best with your work, it is very important that people can find and trust
businesses that are genuine and only want what is best for all their customers.
Thank you both once again” - Gill and Norman Hurst, Gills Kitchen, Melton
Mowbray
• “I have always found Marcus and the guys to be helpful, professional and
efficient and would use them again for any future food training needed by
Creative Events They have a knack of been able to add fun and interaction to a
serious topic without taking the seriousness of the content away. This in my eyes
is invaluable when trying to A. get the message across and B, more importantly,
make the message stick” – Ian Willson, www.creativevents.co.uk
• Register now at http://www.marketingrestaurant.co.uk/5-star-masterclass
• If you have any questions about how the 5 Star Masterclass can
MASSIVELY transform your food business, just email me at:
• Alternatively, call us on 0115-9720748.
If you get Julie when you ring us, ask her to tell you her favourite
restaurant, it may surprise you!
Which One
Would You
Choose?
To download your FREE eGuide…
“How to Get More Customers Despite the Economy”
Just go to http://bit.ly/YzCJHgg
This is our gift to you for giving us some of your valuable time.
Thank You and Have a Great Week!