Embed Size (px)
Citation preview
© 2012 Softscribe Inc.
How to Create Benefit Focused Content That Sells
© 2012 Softscribe Inc.
People and companies want to buy solutions to fix their problems
© 2012 Softscribe Inc.
Write a benefit story so your prospect
will recognize themselves and their problem
© 2012 Softscribe Inc.
Write about what your technology does for users
© 2012 Softscribe Inc.
Have a user tell their story:
“We have a business just like yours that had a problem just like yours.
This story is about how we fixed our problem.”
How did the system solve the problem or make more money for a client just like them?
© 2012 Softscribe Inc.
Keep your content educational and filled with examples -
Benefits send a compelling message
© 2012 Softscribe Inc.
We Work For You.
Contact Us Now. 404.256.5512
www.softscribeinc.com
Softscribe Inc. specializes in Vertical Market Consulting, Branding + PR
for the Hospitality & Travel, Government, Multifamily and related markets.
![Sh - [∫] [∫] She sells sea shells at the sea shore. The shells she sells are surely sea shells. So if she sells shells on the seashore, I'm sure she sells](https://img.pdfslide.us/doc/110x75/56649f165503460f94c2b775/sh-she-sells-sea-shells-at-the-sea-shore-the-shells-she-sells.jpg)
