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HOW TO CREATE ASUCCESSFUL
PRESENTATION
What is the most important ingredient
of a successful presentation?
The slides?
The slides?The speaker?
The slides?The speaker?
The data?
The slides?The speaker?
The data?X
THE IDEA
But not just any idea...
The idea must be...
understandable
memorable
andeffectivein changing
thought or behavior
understandable
understandablememorable
understandablememorable
effective
to be
SUCCESSFUL
But how?
SUCCES
imple
How do you simplify your ideas?
Simple = core + compact
If you can’t explain it simply,you don’t understand it well enough.
-Albert Einstein
Making a presentation is like making a pizza.
There are dozens of toppings,but you have to be selective.
Find the core.
The more compact the idea,
the easier it is to share.
SUCCES
imple
nexpected
How do you get the audience to pay attention to your ideas
and then maintain their interest?
Get attention: SURPRISE
Get attention: SURPRISE
Get attention: SURPRISE
Hold attention: INTEREST
It’s not hard to SURPRISE your audience...
But it is hard to MAINTAIN THEIR INTEREST.
A boss makes work drudgery, a leader makes it interesting.
-Russell H. Ewing
SUCCES
imple
nexpected
oncrete
How do you help people understand and remember
your ideas?
Avoid abstraction.
Abstraction is the luxury of the expert.
The Velcro theory of memory
The Velcro theory of memory
The more hooks in your idea, the better.
SUCCES
imple
nexpected
oncrete
redible
How do you make people believe?
External credibilityvs.
Internal credibility
Authorities and antiauthorities
Convincing detailsAccessible statisticsTestable credentials
Are you better off now than you were four years ago?-Ronald Reagan
SUCCES
imple
nexpected
oncrete
redible
motional
How do you make people care?
If I look at the one, I will act.
-Mother Teresa
The power of association
Form an association between something they don’t yet care about
and something they do care about.
Appeal to self-interest
Appeal to identity
SUCCES
imple
nexpected
oncrete
redible
motional
tories
How do you get people to act?
Stories as simulation(Tell people how to act)
Stories as inspiration(Give people energy to act)
Hillsvs.
Heartbeats
Once you have an idea that’s worth presenting...
...you can begin to work on the presentation.
But first things first...
SUCCES
imple
nexpected
oncrete
redible
motional
tories