Embed Size (px)
Citation preview
Social MediaWhat to use, How to use it well and Troubleshooting
Presenters
Rotaract District 9680
Danielle Fogarty•Immediate Past District Rotaract Representative and RYLA 2013 2IC•Developed social media strategy for EnviroMentors program at Keep Australia Beautiful NSW•Webmaster of lnsrotaract.org.au•Facebook admin for Rotaract District 9680, Rotary District 9680 and RYLA District 9680
Why use social media
Rotaract District 9680
• Connect with the new generation of Rotarians• Stay current and keep up to date with global trends
Part of a larger PR and/or Communication strategy
Who is your audience?• Internal Communication or External Public Relations
What are their needs, wants and challenges?• Laser focus: You can create content that resonates instantly.• Break barriers: Confront pain points head-on to build trust.• Language: Increase engagement by being a person your
audience relates to.• Empathy: The more you listen, the better you can respond to
specific needs.• Positioning: You can become the go-to source in your niche
Rotaract District 9680
Social Media Strategy
From data collected about your audience, determine your:•Voice•Content•Responsibility
Rotaract District 9680
Voice
Rotaract District 9680
Three words to describe your voice:EnviroMentors – fun, friendly and enthusiasticRYLA District 9680 – supportive, inspiring and fun
Rotary Club of ##### - ?, ? And ?
Content80% sharing other content – 20% create your own
Calendar•1 to 2 posts of your own content a week•Theme weeks and months – Rotary, UN•Holidays •Club projects and events•Can create/collect content now to post later
Rotaract District 9680
Content
Rotaract District 9680
Responsibility• PR, Secretary, Club Admin, Social Media Administrator?
All members!
• At least one item• Responsible for one month (shared document of strategy,
calendar and login details)
• Conduct on social media• Monitoring – Don’t Feed the Trolls!
Rotaract District 9680
Facebook GroupsStrengths•Internal communication•Privacy
Weaknesses•Requires all members to be on Facebook and accessing it regularly
Opportunities•Share files•Regular updates•Create/find content for Facebook Page•Remote access
Threats•Duplication of other internal communication mediums•Too invasive, tiring, etc•Should be a private group
Rotaract District 9680
Facebook Pages
Rotaract District 9680
Facebook PagesStrengths•Solidify the image of your club•Doesn’t requires all members to be on Facebook
Weaknesses•Duplicates website in some ways•Just another Rotary Club on Facebook
Opportunities•Connect to the wider community•Find new members•Promote your page – focus on local community, age, etc
Threats•If not updated, will be a bad promotion of your club•Unfavourable comments•Trolls
Rotaract District 9680
Rotaract District 9680
TwitterStrengths•Can link with Facebook
Weaknesses•Works better for a persona or organisation with a large following
Opportunities•Follow and re-tweet others
Threats•Too much work
Rotaract District 9680
Rotaract District 9680
LinkedInStrengths•Aligns with the professional nature of Rotary
Weaknesses•Works best if club members are also on LinkedIn
Opportunities•Start online discussions, Q&A•Promote organisation on LinkedIn
Threats•Group needs to be moderated
Rotaract District 9680
Other - Pinterest
Rotaract District 9680
Other - PicMonkey
Rotaract District 9680
Other - YouTube
Rotaract District 9680
Where to next?Starting off:•SWOT analysis•What will success look like?
Getting bigger and better:•Google Alerts•Promote your networks
Rotaract District 9680
For more information
• [email protected]• Contact your local Rotaract Club for individual and club
tutorials• [email protected] (District Rotaract Representative)• Facebook – Rotaract District 9680
Rotaract District 9680
