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Need an action plan for streamlining social bookmarking and social sharing process for your online web presence ,here is a primer on how to start doing with social sharing , pinterest market coupon marketing and event marketing compiled by Prasoon Gupta.
Citation preview
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Harnessing the power of Social Signals for better rankings and traffic
1
Social Sharing
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Principle`s
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• Target Long term objectives /Generic strategy
Participate Network Create Publish Share Engage
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Objective(s)
To develop network of influencer and connections with audience of specific geography
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Highlight
Social Sharing Action Plan w.r.t Time
Event Marketing
Coupon /deal marketing 4
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Platforms
Sharing Only
• Stumble upon• Delicious• Digg• Reddit
Publishing /Sharing
• Pinterest• Coupon Sites• Event
/Announcement5
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Step By Step
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Sharing Only Platforms
Digg
Delicious
Stumble Upon7
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Action Plan – Part One
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Account Creation Three
account`s on each of the following sites
Stumbleupon
Delicious
Digg9
#1 - Account Creation
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Activity Duration Multiplier Total Time
Account Creation 10 min 12@3 on Each 120 mins
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#a - Time Sheet
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#2 Network Development
Connect other users
Personal Message
/Request to connect
Like /DIGG/Fav their post
Share / re share /
comment
Research and share interesting trending content by other publisher • Share content /
relevant / Niche targeted
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Activity Duration Multiplier/Frequency Total Time
Send PM 3 min 40 @ 10 on each network
120 min
Like /DIGG/Res hare 1 min 80 @20 each 80 min
Commenting/appreciate 10 min 8 @ 2 each 80 min
Post /submit /share content 10 min 8 @ 2 each 80 min
Total Time Require d daily 360 mins ~ 6 hours
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#b - Time calculation
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Milestones
30 -50 connections daily
1000 connections /month
5000 connections/quarter
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#3 Start promoting
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Share/Engage
Share one link
/day/network
Tweet/facebook share each
permalink/url
Request via personal
Message to people in
network to Re-share –Visit –
Like
Acknowledge /Appreciate one
who comments/re
share promptly Ask them to connect over
other networks
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Activity Duration Multiplier/Frequency Total Time
Post story /Link with comment
2 min 4 @1 on each 8 min
Send PM 2 min 200 @ 50 each 400 min
Tweet/FB/G+ share 1 min 12 @3 on each 12 min
Commenting/appreciate 10 min 8 @ 2 each 80 min
Total Time Require d daily 440 mins
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#c - Time calculation
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Things to remember
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Not to spam
In the first few weeks avoid posting links
which portray self
Promotion.
Special emphasis on
personal messages ,
they are key to success in
winning social sharing
positions
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Part two
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Publish / Penetrate /Engage
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Pinterest• In December 2011, pinterest made Hitwise’s l istof the top ten social networks,
sitting at #5 • Beating out big names like linkedIn and google+. As with any hot new social network
that comes
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Why Pinterest?
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• In October, the website of Time Inc.’s real Simple magazine got more traffic from pinterest than facebook.
• eye glass retailer warbly parker reports that 11% of their social traffic is coming from pinterest compared to 18% from Twitter
• After blogger kate bryan started pinning her work, she has had more than 10 million page views and has attracted 16,000 blog subscribers.
Traffic 22
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• using the “pin It” button on your pages, every single one of your pins will include a link back to the source
• Though they are all no-follow still posses value as can convert to additional traffic and balance link profile.
Links23
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• pinterest enables users to log in using their Twitter or facebook profiles and connect.
• Users can automatically post new pins to their facebook feed for others to see.
• members can share post through F/B ,twitter.
• Offers great to boost social sharing and get your evangelists to spread the word about your brand.
Social-Sharing 24
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• Know which product is performing well
• Customer Inclination• Competitor analysis• Thought leadership
Insights
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•Obvious…isn`t it?
Leads26
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Start
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Account Creation Three
account`s on Pinterest
Niche
Generic
Age group
Gender 28
#1 Account Creation
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#2 Profile/Identity Optimization
• LOGO/Identity /Picture is must
• optimize your pinterest profile under the settings tab.
• In case of organization Profile :• Choose your company name as your username and complete your
profile information, including a company description, logo, and a link to your website
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Activity Duration Multiplier Total Time
Account Creation 10 min 3 30 min
Profile Optimization 15 min 3 45 mins
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#c - Time Sheet
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#3 Start Pinning
Publish/Promote
Create 1 Pin/day /Re pin Others
content
Optimize Pins/Comment /
tag /link/description
Share pins Comments /Acknowledge
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Activity Duration Multiplier/Frequency Total Time
Create Pins 20 min 3 60 min
Optimize PINS 10 min 3 30 min
Share Pins 10 min 3 30 min
Manage acknowledge /comments
10 min 6 60 min
Total Time Require d daily 180 mins
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#d - Time Sheet
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Best Practice #1
• Facilitate Cross Networking /Add Pinterest Add a Pinterest “Follow” and/or “Pin.
• Be mindful of pin etiquette as outlined by Pinterest: be nice, credit your sources, avoid self-promotion, report objectionable content and tell them how they’re doing.
• Focus Group , look at the pinners who follow your brand and see what they’re pinning and who else they’re following.
• Keywords and Hash tags :You can also add multiple hashtags (keywords) at the end of your description.
• Link Back to Your Own Sites.
• Add Board Contributors Me + Contributors :Pinterest has great collaborative functionality with the “me+contributor” posting capability where you can allow others to contribute to your boards (note: they must already be one of your followers to be added).
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Best Practice #2• Run Competitions• Run Offers• Get Into Your Fans’ Heads• Add Several Images to Every Page ,facilitate
pinning.• Focus over topics and target group • Share infographics/E book cover/ brand
advertisement/Photo shoot• Daily activity PINS , bring close to brand.
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Part Three
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Event Marketing
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Event marketing is essentially marketing practice which connects consumers with your product in a special environment
to create a compelling, inherently personal experience.
Finding or creating an event that opens prospects' minds to the marketing message.
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Event IDEA(s)
Advertise on a site associated with a major event in the target zone
Sponsor an organization's online event (duration bound)
Donate to a nonprofit's auction
Tie into a product.
Create a content /special Event site
Internal Events
Public outreach events
Customer Service campaign/events
Contest /offer based events
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• Zvents.com• About AllConferences.com (updated 6/2011):• About ConFabb.com (updated 6/2011):• About Yelp.com (updated 6/2011):• About Eventful.com (added 6/2011):• Facebook Events• LinkedIn Events• The List• Angels and Urchins• ArtRabbit *• I House U• Designmynight• The Weekend Has Landed
Event Marketing Sites - US/UK
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Create Event
List on relevant Site (geography/demography)
Social Sharing
Measure Impact
Event Marke
ting
Roadmap
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Part Four
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Coupon Marketing
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Benefits of Coupons
• Extension OF Direct Marketing
• Introduced by Coca-Cola Company in 1887.
• Coupons were mailed to potential customers and placed in magazines.
• By 1913 one in nine Americans had received a free Coca-Cola, for a total of 8,500,000 free drinks through coupons
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Digital Coupons
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• Utilizing DIGITAL MEDIUMS to spread coupons in consumers.
• Growth of digital coupons OUTPACES that of printed newspaper coupons 10 to 1.
• Helped in printed savings of over 170 PERCENT during 2009 i.e. over $1 BILLION
• Americans saved $3.7 billion in year 2011 using coupons
• Over 3.3 billion coupons used in 2011 by Americans
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Types of digital coupons
• Discount coupons (Show & Save)• Enables shoppers to either print a local coupon offer or simply show
the coupon on a mobile device at checkout at the retailer or service provider.
• Save to Card • Allows shoppers to save coupon offers directly to their store loyalty
cards. The paperless, virtual coupons are automatically deducted at checkout .
• Coupon codes /M coupon• gives access to hundreds of thousands of online coupon codes that
provide discounts or free shipping on online purchases ,can be distributed via mobile phones.
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Types of M-Coupons
• Alphanumeric (Text Message)T• “Text meal deal to 498536 “• Versatile • Simple
• One Dimensional Bar Code • Helps prevent fraud • Widely used • Easy to create • Served up via WAP
• Two Dimensional Bar Code (QR Code)• Prevents fraud • Holds more info • Doesn’t require scanner • Read and interpreted by camera phones
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Who can use Coupon
Almost Every business
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Coupon Distribution• Submission to Coupon Directories like “Coupon cabin” , Ultimate
Coupon” etc.• Get List here • craigslist
• Submission to daily deal / Coupon publishing site ( geo target /Niche)• Social Media channels• Facebook• Youtube/Twitter• Other channels• Paid ad
• Direct Mailers• Mobile platforms• QR codes/WAP/Airpush • Mobilecoupons.com
• Paid campaigns• PPC • Banner ad
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Strategy
1. Know Your Audience• Research Audience to reveal the ideal product ,deal and
distribution channel
2. Coupon Deal “Save” Strategy• Research motivating Call to action , ideal discount
3. Coupon Strategy: Sell Hot Products• Hot /Most wanted product deals when amalgamated with
discount can do the magic4. Distribution Strategy : Follow them
1. Mobile or Tabs , Facebook or Groupon 48
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Research Audience
Identify Hot Product
Draft Discount
Distribution Strategy
Monitor
Coupon Marke
ting
Roadmap
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Q & A
50
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Thank you
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