Tips & Tricks

Why Adsense

Google Adsense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites.

Due to optimization of Adsense positions and implementation of new ad units I have managed to increase revenue for more than 100% on some brands.

January

Febru

aryMarc

hApril

MayJune

July

August

Septem

ber

October

November

December

Brand X – Adsense revenue

Revenue (EUR)

Axis Title

Due to optimization revenue increased in last 6 months for 100%

Jan Feb March April May June July Aug Sep Oct Nov Dec

High end mobile devicesDesktopTablets

Axis Title

Brand X boosted revenue after implementing mobile units 320x50 (text and image)

Brand X- Revenue

We implemented adsense on all available existing desktop ad units that were used for inhouse campaigns.

We enabled adsense rich media ads for visitors outside croatia wich increased CPC.

We enabled mobile units on our mobile sites 320x50 wich had positive impact on our incomes.

HOW DID WE DO IT

Choose the right ad units

• 300x250• 160x600• 728x90• 320x50• Custom sizes

Placement makes it perfect

• Place your units across your site (articles, category, subcategory, home page, galeries, forums)

• Put your ad above the fold

• Place ad under the articles

• Place ad inside article, after the first paragraph

• Use fixed mobile positions for better preformance

• Enable adsense for traffic that comes from outside Croatia

• Use text and rich media ads for better preformance

• Choose your keywords wisely

Thank you

Željka Omeragić