Getting The Most Out Of Your

Facebook Timeline

Celene HarrelsonTheHappypreneur.com

New And Improved!Facebook is trending towards

imagesThe average engagement per

post has shot up for brands 46% more engagement since the timeline launch

Versatile – everything on your timeline can be changed up regularly

Up to 12 apps – showcase your business in a variety of ways

Facebook Cover No-Nos

No pricing or purchase infoNo contact info such as; address, phone # or web url

No call to action of any kindNo promos, coupons or ads

Timeline Image Sizes

Cover Photo: 851 X 315 pxProfile: 180 X 180 px – FB shrinks

to 160 X 160App photos: 111 X 74 pxShared images: 404 X 404 pxHighlight: 843 X 403 pxMilestone: 843 X 403 px

Timeline Covers

Google Free FB Timeline Covers

Change up often to creates interest and showcase what you do and what you are about

Be creative

Profile Photo

Should represent you or your business

Not your cat or child, you or your brand

Is a clickable image – add description, tag and link

If you outline your profile pic in red it will create the desire to click it.

AboutDetails about your business

Always add link - above fold

Contact info, website or opt in

Apps

Apps are awesome!You can have up to 12 appsUse them like ads or promosYou can change these up regularly

to showcase products, events, your opt in pages, specials or sale, etc.

This is where you’ll use your call to action

Rules Of Engagement

Pin your posts Pinned posts have orange ribbon

Use an image for impactUse a call to actionGreat for coupons

…Rules Of Engagement

Highlight you postsGoes across double columnsUse images for impact

…Rules Of Engagement

Milestones…Can be used for any event in

your businessNew productsLaunchesSpecials

MessageYou business page will now have

the messaging capabilityThis allows your customers to

contact you personallyGreat customer service toolCreates a way to have

conversation with clientsConversation creates

conversation – that’s always good for business

Awesome Admin Panel!Likes ReachPeople talking about thisDemographicsPost by post – you can see which

posts got read, reactions, shares, etc.

Incredible insight to guide you how to use Facebook for your business

In Conclusion…Take advantage of these Timeline

tools It’s not just another “task” its

opportunity to promote your business in a way that Facebook and other Social Networks have never offered before

Imaging has become the most effective way to reach people

ResourcesToday’s slides:

http://celeneloves.me/fbtimelineMari Smith’s Timeline for Pages Guide

http://www.marismith.com/wp-content/uploads/2012/03/Facebook-Timeline-for-Pages-Guide.jpg

Facebooks product guide for timeline http://ads.ak.facebook.com/ads/FacebookAds/Pages_Product_Guide_022712.pdf

Facebook Insights Guidehttp://ads.ak.facebook.com/ads/Faceb

ookAds/Page_Insights_en_US.pdf