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Functional Mock tail Functional Mock tail
Mock tail is• non-alcoholic drinks • Mixed with alcohol and waterFunctional Mock tail is • Mock tail contains Thai Herb,
Vegetable, and fruit
What’s Functional Mock Tail ?
What’s Functional Mock Tail ?
Health Concern :
Why Functional Mock Tail ?
Why Functional Mock Tail ?
Trade off :
Why Functional Mock Tail ?
Why Functional Mock Tail ?
Why Functional Mock Tail ?
Why Functional Mock Tail ?
Functional Mock tail
Benefits :•Healthier Drink•Convenience• Suit with everyone
Functional Mock benefit ?
Functional Mock benefit ?
Market Potential Market Potential
Functional Drink Market Value : 2,000 Million baht
Alcohol Production: 823,600,000 tier
168 Liquor Producers , 8% is a large company168 Liquor Producers , 8% is a large company
Business Potential Business Potential
Partner with Functional drink Company
Promote with Alcohol Producer
Co-with Pub, bar and restaurantCo-with Pub, bar and restaurant
Marketing Plan
Target : Health concern people Positioning : Functional Drink
Marketing plan Marketing plan
Marketing Campaign :4 element mock tail for
4 element with in people
• Earth Element : Banana, Papaya or mango• Water Element: Potato, Lemon, or pine apple • Wind Element: Moss, ginger• Fire Element: Water melon, aloe vera
4 Element Campagin 4 Element Campagin