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- T h e L o c a l M a r k e t i n g G u y
facebook.com/SocialMediaVIDEOmarketing
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
Put Your Business On The Map
P R E S E N T E D b y
- T h e L o c a l M a r k e t i n g G u y
facebook.com/SocialMediaVIDEOmarketing
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
facebook.com/SocialMediaVIDEOmarketing
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
INTRODUCTIONWho Am I and Why Should YouListen To Me?
facebook.com/SocialMediaVIDEOmarketing
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
INTRODUCTIONWho Am I and Why Should YouListen To Me?
facebook.com/SocialMediaVIDEOmarketing
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
INTRODUCTIONWho Am I and Why Should YouListen To Me?
facebook.com/SocialMediaVIDEOmarketing
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
INTRODUCTIONWho Am I and Why Should YouListen To Me?
facebook.com/SocialMediaVIDEOmarketing
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
INTRODUCTIONWho Am I and Why Should YouListen To Me?
facebook.com/SocialMediaVIDEOmarketing
3p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
facebook.com/SocialMediaVIDEOmarketing
The Local Marketing Guy
3p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
INTRODUCTIONWho Am I and Why Should You Listen To Me?
facebook.com/SocialMediaVIDEOmarketing
The Local Marketing Guy
I focus on getting local businesses more customers by getting themfound on the Internet first.
4
facebook.com/SocialMediaVIDEOmarketing
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
4
INTRODUCTIONWho Am I and Why Should You Listen To Me?
facebook.com/SocialMediaVIDEOmarketing
The Local Marketing Guy
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Advertising & Marketing since 1995 as a creative & art director.• Worked on both client and agency side to get full exposure.• Started to experiment advertising strategies online in 1994.• Integrated offline and online marketing strategies.• Experience in building marketing strategies and creative with the biggest brands in the USA all the way to the ma & pop businesses.
54p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
Plus More
54
INTRODUCTION
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
Just a Few Brands That I Have Helped Market in the past and currently.
Plus More
654p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
654p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
GUESS WHAT! Everyone on these brands need to market at the local level.
INTRODUCTION
• Why Local Internet Marketing is one of the best ways to generate new customers
• How Google Places fits into your online presence
• How the online habits of local consumers can affect your findability
• This is a NO TECHIE ZONE
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Why Local Internet Marketing is one of the best ways to generate new customers
• How Google Places fits into your online presence
• How the online habits of local consumers can affect your findability
• This is a NO TECHIE ZONE
WHAT YOU WILL LEARN TODAYYOUR BUSINESS or PERSONAL BRAND HAS TO BE FINDABLE ONLINE
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Why Local Internet Marketing is one of the best ways to generate new customers
WHAT YOU WILL LEARN TODAYYOUR BUSINESS or PERSONAL BRAND HAS TO BE FINDABLE ONLINE
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Why Local Internet Marketing is one of the best ways to generate new customers
WHAT YOU WILL LEARN TODAYYOUR BUSINESS or PERSONAL BRAND HAS TO BE FINDABLE ONLINE
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Why Local Internet Marketing is one of the best ways to generate new customers
• How Google Places fits into your online presence
WHAT YOU WILL LEARN TODAYYOUR BUSINESS or PERSONAL BRAND HAS TO BE FINDABLE ONLINE
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Why Local Internet Marketing is one of the best ways to generate new customers
• How Google Places fits into your online presence
WHAT YOU WILL LEARN TODAYYOUR BUSINESS or PERSONAL BRAND HAS TO BE FINDABLE ONLINE
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Why Local Internet Marketing is one of the best ways to generate new customers
• How Google Places fits into your online presence
• How the online habits of local consumers can affect your findability
WHAT YOU WILL LEARN TODAYYOUR BUSINESS or PERSONAL BRAND HAS TO BE FINDABLE ONLINE
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Why Local Internet Marketing is one of the best ways to generate new customers
• How Google Places fits into your online presence
• How the online habits of local consumers can affect your findability
WHAT YOU WILL LEARN TODAYYOUR BUSINESS or PERSONAL BRAND HAS TO BE FINDABLE ONLINE
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Why Local Internet Marketing is one of the best ways to generate new customers
• How Google Places fits into your online presence
• How the online habits of local consumers can affect your findability
• This is a NO TECHIE ZONE
WHAT YOU WILL LEARN TODAYYOUR BUSINESS or PERSONAL BRAND HAS TO BE FINDABLE ONLINE
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
WHAT IS LOCAL INTERNET MARKETING?
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Geographical targeting of consumers for local products and services
WHAT IS LOCAL INTERNET MARKETING?
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Geographical targeting of consumers for local products and services
WHAT IS LOCAL INTERNET MARKETING?
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Geographical targeting of consumers for local products and services
• Consumers search differently when they are ready to buy locally
WHAT IS LOCAL INTERNET MARKETING?
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Geographical targeting of consumers for local products and services
• Consumers search differently when they are ready to buy locally
WHAT IS LOCAL INTERNET MARKETING?
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Geographical targeting of consumers for local products and services
• Consumers search differently when they are ready to buy locally
• Although it is becoming less necessary, most consumers put a Geographic Modifier (city name, zip code, neighborhood) when searching for local products and services
WHAT IS LOCAL INTERNET MARKETING?
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
Fort Collins Remodeling
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LOCAL CONSUMER SHOPPING HABITS?THINK ABOUT HOW YOU SHOP
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• If you’ve purchased a TV within the last year you probably, did your research online
LOCAL CONSUMER SHOPPING HABITS?THINK ABOUT HOW YOU SHOP
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• If you’ve purchased a TV within the last year you probably, did your research online
LOCAL CONSUMER SHOPPING HABITS?THINK ABOUT HOW YOU SHOP
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• If you’ve purchased a TV within the last year you probably, did your research online
• You read reviews and specs online
LOCAL CONSUMER SHOPPING HABITS?THINK ABOUT HOW YOU SHOP
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• If you’ve purchased a TV within the last year you probably, did your research online
• You read reviews and specs online
LOCAL CONSUMER SHOPPING HABITS?THINK ABOUT HOW YOU SHOP
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• If you’ve purchased a TV within the last year you probably, did your research online
• You read reviews and specs online
• The one thing you probably didn’t do…
LOCAL CONSUMER SHOPPING HABITS?THINK ABOUT HOW YOU SHOP
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
Hit The Add To Cart ButtonWe Want It Now!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
Hit The Add To Cart ButtonWe Want It Now!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
LOCAL CONSUMER SHOPPING HABITS
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Most consumers research products and services online but prefer to buy locally
LOCAL CONSUMER SHOPPING HABITS
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Most consumers research products and services online but prefer to buy locally
LOCAL CONSUMER SHOPPING HABITS
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Most consumers research products and services online but prefer to buy locally
• And when they are ready, they generally perform a “Local Search” (city, zip, neighborhood) – for a LOCAL BUSINESS to purchase their product service
LOCAL CONSUMER SHOPPING HABITS
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
WHAT DOES THIS MEAN?
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
WHAT DOES THIS MEAN?Local Searchers Are
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
WHAT DOES THIS MEAN?Local Searchers Are
READY TO BUY!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
Potential Customers Are LookingFor You Online...
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
Potential Customers Are LookingFor You Online... RIGHT NOW!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
Potential Customers Are LookingFor You Online... RIGHT NOW!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
ARE YOU THERE?
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
YOUR BUSINESS & THE INTERNET
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Just a few short years ago, there was no internet as we know it today
YOUR BUSINESS & THE INTERNET
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Just a few short years ago, there was no internet as we know it today
YOUR BUSINESS & THE INTERNET
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Just a few short years ago, there was no internet as we know it today
• Marketing to consumers was done primarily through:– Newspaper ads– Print Yellow Page ads– Mailers– TV advertising– Radio ads
YOUR BUSINESS & THE INTERNET
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
THE INTERNET CHANGED THINGS... FAST!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
THE INTERNET CHANGED THINGS... FAST!
• Initially, used to share information and communicate
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
THE INTERNET CHANGED THINGS... FAST!
• Initially, used to share information and communicate
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
THE INTERNET CHANGED THINGS... FAST!
• Initially, used to share information and communicate
• Big Businesses found they could reach customers globally
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
THE INTERNET CHANGED THINGS... FAST!
• Initially, used to share information and communicate
• Big Businesses found they could reach customers globally
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
THE INTERNET CHANGED THINGS... FAST!
• Initially, used to share information and communicate
• Big Businesses found they could reach customers globally
• Every major business developed an internet presence
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
THE INTERNET CHANGED THINGS... FAST!
• Initially, used to share information and communicate
• Big Businesses found they could reach customers globally
• Every major business developed an internet presence
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
THE INTERNET CHANGED THINGS... FAST!
• Initially, used to share information and communicate
• Big Businesses found they could reach customers globally
• Every major business developed an internet presence
• Internet became a Trillion Dollar Industry!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
*Webvisible & Nielson
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
*Webvisible & Nielson
THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
*Webvisible & Nielson
THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!
• Search engines are now the number one resource for finding local business information
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
*Webvisible & Nielson
THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!
• Search engines are now the number one resource for finding local business information
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
*Webvisible & Nielson
THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!
• Search engines are now the number one resource for finding local business information
• 86% of consumers surveyed use the Internet to find local products and services. These numbers are growing everyday too!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
*Webvisible & Nielson
THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!
• Search engines are now the number one resource for finding local business information
• 86% of consumers surveyed use the Internet to find local products and services. These numbers are growing everyday too!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
*Webvisible & Nielson
THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!
• Search engines are now the number one resource for finding local business information
• 86% of consumers surveyed use the Internet to find local products and services. These numbers are growing everyday too!
• 80% say they research a product or service online and then make their purchase offline from a local business
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!
• Many small business owners feel large advertising budgets are needed to compete in their own backyard (Their Local Market Place)
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!
• Many small business owners feel large advertising budgets are needed to compete in their own backyard (Their Local Market Place)
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!
• Many small business owners feel large advertising budgets are needed to compete in their own backyard (Their Local Market Place)
• NOW – you can market your business on the internet and compete with big companies – using a much smaller marketing budget … WHILE FOCUSING ON LOCAL CONSUMERS
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!
• Many small business owners feel large advertising budgets are needed to compete in their own backyard (Their Local Market Place)
• NOW – you can market your business on the internet and compete with big companies – using a much smaller marketing budget … WHILE FOCUSING ON LOCAL CONSUMERS
Being Findable Online is More Affordable Than You Might Think!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
Potential Customers Are LookingFor You Online...
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
ARE YOU FINDABLE?HAVING A WEBSITE IS JUST PART OF THE EQUATION
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• You already know having an internet presence is very important with or without a website
ARE YOU FINDABLE?HAVING A WEBSITE IS JUST PART OF THE EQUATION
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• You already know having an internet presence is very important with or without a website
ARE YOU FINDABLE?HAVING A WEBSITE IS JUST PART OF THE EQUATION
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• You already know having an internet presence is very important with or without a website
• You may already have a website
ARE YOU FINDABLE?HAVING A WEBSITE IS JUST PART OF THE EQUATION
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• You already know having an internet presence is very important with or without a website
• You may already have a website
ARE YOU FINDABLE?HAVING A WEBSITE IS JUST PART OF THE EQUATION
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• You already know having an internet presence is very important with or without a website
• You may already have a website
• But now what do you do?
ARE YOU FINDABLE?HAVING A WEBSITE IS JUST PART OF THE EQUATION
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Is your business findable by local consumers using the internet?
THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Is your business findable by local consumers using the internet?
THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Is your business findable by local consumers using the internet?
• Or do you have a...
THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Is your business findable by local consumers using the internet?
• Or do you have a...
THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Is your business findable by local consumers using the internet?
• Or do you have a...
"Billboard In The Desert"?
THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
IT’S NOT ALL ABOUT A WEBSITEIT’S ABOUT MARKETING ONLINE!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
Business Directories
IT’S NOT ALL ABOUT A WEBSITEIT’S ABOUT MARKETING ONLINE!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
Online ClassifiedsBusiness Directories
IT’S NOT ALL ABOUT A WEBSITEIT’S ABOUT MARKETING ONLINE!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
Online ClassifiedsBusiness Directories
IT’S NOT ALL ABOUT A WEBSITEIT’S ABOUT MARKETING ONLINE!
Online Video
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
Social Media
Online ClassifiedsBusiness Directories
IT’S NOT ALL ABOUT A WEBSITEIT’S ABOUT MARKETING ONLINE!
Online Video
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
Social Media
Online ClassifiedsBusiness Directories
IT’S NOT ALL ABOUT A WEBSITEIT’S ABOUT MARKETING ONLINE!
Online Video
Mobile Media
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
WHAT ARE CONSUMERS LOOKING FOR?SURVEY QUESTION:What information do you expect to find when searching for local businesses online?
Phone Address Hours Website
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
WHAT ARE CONSUMERS LOOKING FOR?SURVEY QUESTION:What information do you expect to find when searching for local businesses online?
Phone Address Hours Website
REMEMBER… IT’S NOT
ALL ABOUTA WEBSITE!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
Google Bing Yahoo Others
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
WHERE ARE CONSUMERS LOOKING?GO WHERE THE BUYERS ARE
81.14
8.07
7.46 3.3
Google Bing Yahoo Others
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
WHERE ARE CONSUMERS LOOKING?GO WHERE THE BUYERS ARE
This chart summarizes the market share percentage for the top search engines in 2010 according to Stat Owl
81.14
8.07
7.46 3.3
Google Bing Yahoo Others
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
WHERE ARE CONSUMERS LOOKING?GO WHERE THE BUYERS ARE
This chart summarizes the market share percentage for the top search engines in 2010 according to Stat Owl
81.14
8.07
7.46 3.3
Google Bing Yahoo Others
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
WHERE ARE CONSUMERS LOOKING?GO WHERE THE BUYERS ARE
This chart summarizes the market share percentage for the top search engines in 2010 according to Stat Owl
This usage analysis shows that Google is the most utilized search engine81.14
8.07
7.46 3.3
Google Bing Yahoo Others
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
PUT YOUR BUSINESS ON THE MAPGOOGLE PLACES FOR LOCAL BUSINESS
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Recognizing the Local Search upward trend
PUT YOUR BUSINESS ON THE MAPGOOGLE PLACES FOR LOCAL BUSINESS
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Recognizing the Local Search upward trend
PUT YOUR BUSINESS ON THE MAPGOOGLE PLACES FOR LOCAL BUSINESS
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Recognizing the Local Search upward trend
• Google created Google Places
PUT YOUR BUSINESS ON THE MAPGOOGLE PLACES FOR LOCAL BUSINESS
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Recognizing the Local Search upward trend
• Google created Google Places
PUT YOUR BUSINESS ON THE MAPGOOGLE PLACES FOR LOCAL BUSINESS
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Recognizing the Local Search upward trend
• Google created Google Places
• Google Places are FREE INTERNET business listings that can be found when people search for a LOCAL BUSINESSES
PUT YOUR BUSINESS ON THE MAPGOOGLE PLACES FOR LOCAL BUSINESS
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
When consumers look for local products and services Googlewill show relevant business resultsand information aboutLocal Businesses
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
When consumers look for local products and services Googlewill show relevant business resultsand information aboutLocal Businesses
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
When consumers look for local products and services Googlewill show relevant business resultsand information aboutLocal Businesses
You could be here with an Optimized Places Listing
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When consumers look for local products and services Googlewill show relevant business resultsand information aboutLocal Businesses
These are paid listing that can cost several dollars per “CLICK”
You could be here with an Optimized Places Listing
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BENEFITS OF AN OPTIMIZED PLACES LISTINGMAKE IT EASIER FOR CUSTOMERS TO FIND YOU
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Local Internet Marketing Address, phone # and website displayed FREE Add more info, photos, videos to Stand Out – FREE
BENEFITS OF AN OPTIMIZED PLACES LISTINGMAKE IT EASIER FOR CUSTOMERS TO FIND YOU
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Local Internet Marketing Address, phone # and website displayed FREE Add more info, photos, videos to Stand Out – FREE
BENEFITS OF AN OPTIMIZED PLACES LISTINGMAKE IT EASIER FOR CUSTOMERS TO FIND YOU
Be FoundGet More Customers
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p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
BENEFITS OF AN OPTIMIZED PLACES LISTINGMOBILE FRIENDLY
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BENEFITS OF AN OPTIMIZED PLACES LISTINGMOBILE FRIENDLY
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
Geo-Tagging & Smart Phone Use Mobile web traffic is expected to increase by
700% next 5 yrs Google tracks location of phones doing
searches Smart Phones are estimated to have 51% of
the market share by 2011 Q3 Your business can be found by both Computer
AND Smart Phone users
BENEFITS OF AN OPTIMIZED PLACES LISTINGMOBILE FRIENDLY
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
Geo-Tagging & Smart Phone Use Mobile web traffic is expected to increase by
700% next 5 yrs Google tracks location of phones doing
searches Smart Phones are estimated to have 51% of
the market share by 2011 Q3 Your business can be found by both Computer
AND Smart Phone users•
BENEFITS OF AN OPTIMIZED PLACES LISTINGMOBILE FRIENDLY
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Customized QR Codes• Matrix Barcode readable by Smart Phones• Download QR Code from Places Dashboard• Use on marketing materials, business window• When scanned, customer is taken to mobile version of
Google Places listing – chock full of your business’ info
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• Customized QR Codes• Matrix Barcode readable by Smart Phones• Download QR Code from Places Dashboard• Use on marketing materials, business window• When scanned, customer is taken to mobile version of
Google Places listing – chock full of your business’ info
BENEFITS OF AN OPTIMIZED PLACES LISTINGGOOGLE PLACES FOR LOCAL BUSINESS
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p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
WHAT DOES THIS MEAN?GOOGLE PLACES SHOULD BE PART OF YOUR LOCAL INTERNET MARKETING STRATEGY
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Even with a small marketing budget – you can be found by local consumers
WHAT DOES THIS MEAN?GOOGLE PLACES SHOULD BE PART OF YOUR LOCAL INTERNET MARKETING STRATEGY
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Even with a small marketing budget – you can be found by local consumers
WHAT DOES THIS MEAN?GOOGLE PLACES SHOULD BE PART OF YOUR LOCAL INTERNET MARKETING STRATEGY
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Even with a small marketing budget – you can be found by local consumers
• Findable on the Internet = More Customers & More Profits for your business
WHAT DOES THIS MEAN?GOOGLE PLACES SHOULD BE PART OF YOUR LOCAL INTERNET MARKETING STRATEGY
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ADDING YOUR BUSINESS TO GOOGLE PLACES
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ADDING YOUR BUSINESS TO GOOGLE PLACES
• Create a Google account if you don’t have one
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ADDING YOUR BUSINESS TO GOOGLE PLACES
• Create a Google account if you don’t have one• Go to: www.google.com/places
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
ADDING YOUR BUSINESS TO GOOGLE PLACES
• Create a Google account if you don’t have one• Go to: www.google.com/places • Or login using your Gmail username & password
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p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
ADDING YOUR BUSINESS TO GOOGLE PLACESINFORMATION YOU NEED FOR YOUR LISTING
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Company/Organization Name • It's important to list your business just as it is anywhere else that
you advertise. Your real business name as you would list it in the phonebook
• If Google detects a discrepancy between your business name,
your Website, other online advertising and Google Places listings, you could potentially be penalized
ADDING YOUR BUSINESS TO GOOGLE PLACESINFORMATION YOU NEED FOR YOUR LISTING
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p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
ADDING YOUR BUSINESS TO GOOGLE PLACESINFORMATION YOU NEED FOR YOUR LISTING
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Business Address• If you are a business where the client always comes to you
to do business, then you are going to want to list your storefront address
• If you are in a business where you go to your customers’ houses or workplaces or if you work from home, Google allows you to hide your address
ADDING YOUR BUSINESS TO GOOGLE PLACESINFORMATION YOU NEED FOR YOUR LISTING
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p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
ADDING YOUR BUSINESS TO GOOGLE PLACESINFORMATION YOU NEED FOR YOUR LISTING
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Phone Number• You’ll want to use a local phone number instead
of toll free number. You want your customers (and Google) to recognize the number as a local number they can trust
ADDING YOUR BUSINESS TO GOOGLE PLACESINFORMATION YOU NEED FOR YOUR LISTING
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
After you login click on “List your business”
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ADDING YOUR BUSINESS TO GOOGLE PLACESAfter you login click on “List your business”
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p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
ADDING YOUR BUSINESS TO GOOGLE PLACES
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
ADDING YOUR BUSINESS TO GOOGLE PLACES
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Select your country & enter your Business phone
ADDING YOUR BUSINESS TO GOOGLE PLACES
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Select your country & enter your Business phone
Select “Find business information.”
ADDING YOUR BUSINESS TO GOOGLE PLACES
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Select your country & enter your Business phone
Select “Find business information.”
If your business appears you can “Claim” your listing
ADDING YOUR BUSINESS TO GOOGLE PLACES
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Enter Basic information: • Business Name • Address • Phone Number • Email Address • Website • Description of your business
– Your description should describe “What Your Business Does”
– Not “Who You Are”
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YOUR COMPANY - Phone - Email
YOUR COMPANY - Phone - Email
ADDING YOUR BUSINESS TO GOOGLE PLACESTHE IMPORTANCE OF A DESCRIPTION
• Create a keyword-rich, well targeted description
• Use as much of the 200 characters as you can
• Provide a human readable description that targets words that potential customers would use to search for your business type
YOUR COMPANY - Phone - Email
ADDING YOUR BUSINESS TO GOOGLE PLACESTHE IMPORTANCE OF A DESCRIPTION
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ADDING YOUR BUSINESS TO GOOGLE PLACESTHE IMPORTANCE OF A CATEGORY CHOICES
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• Categories: – Picking the right categories is critical for optimizing
the listing– You must select at least one of Google’s categories– Up to 4 more categories can be custom– Place your categories in order of importance
ADDING YOUR BUSINESS TO GOOGLE PLACESTHE IMPORTANCE OF A CATEGORY CHOICES
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p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Categories should say what your business is (e.g. Real Estate Agent), not what it does (e.g. List and Sell Homes)
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• Categories should say what your business is (e.g. Real Estate Agent), not what it does (e.g. List and Sell Homes)
• Put most important category names in order top to bottom
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• Categories should say what your business is (e.g. Real Estate Agent), not what it does (e.g. List and Sell Homes)
• Put most important category names in order top to bottom• If Google has pre populated categories that fit your needs, use those
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p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Choose whether all customers
come to the business or the business serves customers at there locations
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• Choose whether all customers
come to the business or the business serves customers at there locations
• Here you can hide your address if you have a home based business or no storefront
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• Choose whether all customers
come to the business or the business serves customers at there locations
• Here you can hide your address if you have a home based business or no storefront
• You may also specify how far you travel to serve customers
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Add your hours of operation and payment options
You may also add any photos, ad images and promotional videos you may have for your business
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p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Tell prospects about your
products and services
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• Tell prospects about your
products and services
• Brands you carry
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Tell prospects about your
products and services
• Brands you carry
• Compelling information about your business
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p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• Validate your listing with a PIN– Choose to validate by phone call to
your business number (immediate)– Or a postcard to your business
address (2-3 weeks) – Enter PIN to activate your account
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ADDITIONAL FEATURES OF GOOGLE PLACES
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• Offers Section: Create a coupon
ADDITIONAL FEATURES OF GOOGLE PLACES
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• Offers Section: Create a coupon• Customer can print coupon or show it on
mobile phone to get discount
ADDITIONAL FEATURES OF GOOGLE PLACES
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GOOGLE PLACES REVIEWSLET YOUR CUSTOMERS SPREAD THE WORD
• Reviews by customers can enhance your Google Places ranking
GOOGLE PLACES REVIEWSLET YOUR CUSTOMERS SPREAD THE WORD
• Reviews by customers can enhance your Google Places ranking
GOOGLE PLACES REVIEWSLET YOUR CUSTOMERS SPREAD THE WORD
• Reviews by customers can enhance your Google Places ranking
• Some ideas for soliciting reviews are:– Call your best customers and ask– Append the request to e-mail newsletters– Ask for a review during follow-up calls– E-mail a review request to happy customers
GOOGLE PLACES REVIEWSLET YOUR CUSTOMERS SPREAD THE WORD
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CHOOSING YOUR KEYWORDSHOW TO CONSUMERS LOOK FOR YOU?
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• Keyword selection is the most important part of optimizing your Google Places listing – and also the most difficult
CHOOSING YOUR KEYWORDSHOW TO CONSUMERS LOOK FOR YOU?
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• Keyword selection is the most important part of optimizing your Google Places listing – and also the most difficult
CHOOSING YOUR KEYWORDSHOW TO CONSUMERS LOOK FOR YOU?
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• Keyword selection is the most important part of optimizing your Google Places listing – and also the most difficult
• Proper keyword selection is critical for ensuring the right customers find your products and/or services
CHOOSING YOUR KEYWORDSHOW TO CONSUMERS LOOK FOR YOU?
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TOO POWERFUL TO IGNOREMIND OF THE LOCAL CONSUMER
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• 43% of all searches on Google are related to searches for local services or businesses – (comScore Networks).
TOO POWERFUL TO IGNOREMIND OF THE LOCAL CONSUMER
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• 43% of all searches on Google are related to searches for local services or businesses – (comScore Networks).
TOO POWERFUL TO IGNOREMIND OF THE LOCAL CONSUMER
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• 43% of all searches on Google are related to searches for local services or businesses – (comScore Networks).
• 97% of consumers use the Internet to find and research products or services in their local area - (The Kelsey Group).
TOO POWERFUL TO IGNOREMIND OF THE LOCAL CONSUMER
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• 43% of all searches on Google are related to searches for local services or businesses – (comScore Networks).
• 97% of consumers use the Internet to find and research products or services in their local area - (The Kelsey Group).
TOO POWERFUL TO IGNOREMIND OF THE LOCAL CONSUMER
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• 43% of all searches on Google are related to searches for local services or businesses – (comScore Networks).
• 97% of consumers use the Internet to find and research products or services in their local area - (The Kelsey Group).
• 82% of people performing an online local search follow-up via an online inquiry, phone call or visit to an offline local business. Searchers decide which local business to spend their money at by the businesses they find on the Internet - (Local Marketing Source).
TOO POWERFUL TO IGNOREMIND OF THE LOCAL CONSUMER
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
TAKE THE FIRST STEPBECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• An Optimized Google Places Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business
TAKE THE FIRST STEPBECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• An Optimized Google Places Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business
TAKE THE FIRST STEPBECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• An Optimized Google Places Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business
• People search online in many ways
TAKE THE FIRST STEPBECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• An Optimized Google Places Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business
• People search online in many ways
TAKE THE FIRST STEPBECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
• An Optimized Google Places Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business
• People search online in many ways
• A presence in multiple places online will make it easier for people to find your business
TAKE THE FIRST STEPBECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU
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p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
MAKE THE DECISION TODAYYOU CAN’T AFFORD TO NOT BE FINDABLE
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• You now have the knowledge to– Get started– Do something– Start leveraging the incredible tools and
opportunities available to you
MAKE THE DECISION TODAYYOU CAN’T AFFORD TO NOT BE FINDABLE
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p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
The Local Marketing Guy
THANKS! TILL NEXT TIME!
p: 970-430-6020 m: 970-710-1298 e: [email protected] ©Rob Printing, LLC
The Local Marketing Guy
I focus on getting local businesses more customers by getting them
found on the Internet first.
Social Media VIDEO Marketing will be happy to discuss your local internet marketing needs with you and implement the appropriate strategies for an optimized internet presence.
Rob Smith orRepresentative at Social Media VIDEO Marketing
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©Rob Printing, LLC