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Finding  Opportuni.es  for  Filipinos  with  the  use  of  Digital  Marke.ng

Jane:e  Toral  h:p://digitalfilipinoclub.com  h:p://searchprofileindex.com  

Can  you  fill  a  knowledge  gap?  

DigitalFilipinoClub.com  

•  Free  research  reports,  marke.ng  assistance,  referrals,  and  consul.ng.  

•  Have  individual,  SME,  and  corporate  membership  

•  Nearly  100  members.  

Can  you  help  small  business  and  individuals?  

Crea.on  of  a  Blog  Network  

h:p://digientrepreneur.com  

www.homebasedelite.com  

HomeBasedElite.com  

“How  can  I  become  influen.al  online?”  

Social  influencers  

•  People  who  have  influence  on  their  peers  heavily  influenced  by  the  quality  and  volume  of  content  they  share  online  to  their  peers.  – Referent  influencers    – Expert  influencers    – Posi.onal  influencers  (peers)  

Source:  Social  Media  Marke.ng  for  Dummies  (Shiv  Singh)  

New  Genera.on  Influencers  

•  Teenage  hackers  •  Cashless  innovators  •  Disrup.ve  Diva  

10%  influences  the  90%  •  Needs  to  belong  •  Needs  to  be  significant  •  Is  your  community  or  brand  a  Home,  Hangout,  Hideout?  

Source:  MobileYouth.org  

Home,  Hangout,  Hideout  

Study  the  market  where  they  are.  

Source:  h:p://mobileyouth.org  

Social Lives at the Top of the Funnel  

Source:  SEOMoz.org  

Co-­‐Crea.on  

•  Youth  as  partners  rather  than  des.na.on.  

Source:  h:p://mobileyouth.org  

Establish  your  footprint!  

TV   PRINT   POS   CRM  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

mobile   mobile   mobile   mobile  

How  can  I  get  support  for  my  “ideas”?  

“I  want  to  make  a  difference  online!”  

Source:  Business  Model  Genera.on  book  –  h:p://businessmodelgenera.on.com  

Source:  Business  Model  Genera.on  book  –  h:p://businessmodelgenera.on.com  

Source:  Business  Model  Genera.on  book  –  h:p://businessmodelgenera.on.com  

DigitalFilipino  Members  as  mentors  /  angel  investors  

Interna.onal  incubators.  

Funding  placorm.  

Online  bootcamp  

Angel  investor  recruitment  

E-­‐Learning  

Prospect  screening  

Experienced  prac..oners  as  mentors.  

Hands-­‐on  angel  investors.  

Virtual-­‐friendly  

DigitalFilipino  Start-­‐Up  100  Project   Business  Model  Canvas  

Personal  rela.onship  

Minimal  bureaucracy  

Personal  network  

E-­‐Learning  placorm  

Successful  entrepreneurs  wan.ng  to  switch  to  investor.  

People  wan.ng  support  for  their  technopreneur  venture.  

Webinar  placorm  

Mentoring  sessions  

Nego.a.ons  

Minimum  of  1%  share  or  P100,000  successful  referral  investor  fee.  

DTI,  BPAP,  CCAP,  re.rees,  OFW  organiza.ons,  financial,  training,  virtual  communi.es,  GoNegosyo.  

Marke.ng;  Gejng  projects;  Maintenance;  Training  delivery.  

E-­‐Learning  

Project  management  

Learn  prac.cal  skills  with  no  loca.on  constraints.  

Get  project  opportuni.es.    

Provide  expert  advice  as  needed.  

HomeBasedElite.com  Project   Business  Model  Canvas  

Mentoring;  On-­‐demand  online  tutorials;  community  

Online  /  offline  briefing;    Website;  Social  media  

Entrepreneurs  exploring  new  business  areas.  

Stay-­‐at-­‐home  Moms  /  Dad  wan.ng  to  earn  from  home.  

Professionals  wan.ng  to  outsource  

Marke.ng  Training  Domain  name  Web  hos.ng  Webinar  placorm  Website  

Subscrip.on  (40%);  per  skill  training  (30%);  Jobs  (30%)  

We  need  more    e-­‐commerce  start-­‐ups..    

DigitalFilipino  Startup  100  Project!  

h:p://digitalfilipinoclub.com  

h:p://digitalfilipinocom.ning.com  

h:p://digitalfilipino.podoma.c.com  

For  the  growth  of  e-­‐commerce  in  the  Philippines!  

h:p://slideshare.net/jane:etoral  h:p://twi:er.com/digitalfilipino