BRIEF

Recognizing the importance of family dining, Lucky Me! through Kainang Pamilya

Mahalaga strives to rekindle the Filipino tradition of family dining as it can help bring

happiness and success to the individual, to the family, or even to the nation.

Filipino families have been known for their sturdy and closely-knit orientation. However,

the various facets of modernization put so much pressure on family solidarity. More

often than not, the lifestyle we lead nowadays take 60%-75% of our time thus leaving

the family with mealtimes as the most natural and practical window to reconnect.

Studies show that families who frequently dine have a stronger relationship among its

members. This is because children who regularly spend time with the family receive

more attention, better guidance and are less likely to engage in socially unwanted and

negative behaviors. After all, what matters more to a child’s life chances is not

prosperous upbringing but rather the warmth of his parents’ nurturance.

CHALLENGE

Tell us what you think of the “Importance of Reconnecting with the Family during

Mealtimes” in a 3-minute video and be as creative as you can be!

High school and college students, and independent film making enthusiasts are

encouraged to join.

The goal is simple – inspire and move families to dine together and reconnect.

WHO ARE QUALIFIED TO JOIN

There will be 2 categories:

o Students – High School or College/University Students (must be officially

enrolled in a school/university in the Philippines).

o Independent film-making enthusiasts – professional or non-professional

residing in the Philippines not connected with any production company.

WHO ARE INELIGIBLE

Employees of Monde Nissin Corporation, Monde MY San, Publicis Jimenez

Basic, Starcom Mediavest Group, Nuworks and its subsidiaries and relatives up

to the 2nd degree of consanguinity or affinity are disqualified from submitting

entries.

DETAILED MECHANICS

The contestant’s short film must run a maximum time of three (3) minutes

including credit titles.

Creativity is encouraged thus execution of the material may be in any form -

documentary, a music video, silent film, animation and the like.

Dialogue can be in Filipino, English, or any dialect. English subtitles will have to be

provided for entries not in Filipino or English.

All materials used in the film must be original. No stock photo/footage will be

allowed. Otherwise they must be duly cited and referenced, and the contestants

must secure permission for their use. All music used must be original or copyright-

approved.

SUBMISSION OF ENTRIES

Submission of entries starts from July 22 until August 30, 2013 only at the Monde

Nissin Sales Office at 9 Sheridan St. Mandaluyong City.

Contestants are required to submit the following:

o Duly accomplished application form with the list of the main and supporting

roles, production, technical and creative teams. (downloadable form is

available at www.facebook.com/luckyme.ph)

o For students, provide a copy of the members’ Certificate of Enrollment for

SY 2013-2014

o Three (3) DVD copies with a maximum resolution of 1280/70.

Video encoding format of MPEG-4 / H264.

Video format – MP4.

o DVD Cover must contain the following information:

Entry Title,

Director’s name.

o Hi-resolution poster design in JPEG/PNG.

All submitted entries must be in digital video format. Analog formats will not be

accepted.

Enclose all requirements in a brown envelope, properly labeled with the following

details:

o Contest Title

o Entry Title

o Director’s Name

o Category

All entries sent via snail mail must be prepaid.

PRIZES

The Grand Prize winner per category of the Hapag-Usapan Short Film Competition will

receive a prize of P100,000.00 each.

Prizes Student Independent Film-

Making Enthusiast

Grand Prize 100,000 100,000

2nd Place 50,000 50,000

3rd Place 25,000 25,000

Finalist 10,000 10,000

Finalist 10,000 10,000

Digital Special Award 10,000 10,000

P205,000.00 P205,000.00

SELECTION OF WINNERS:

SEMI-FINALISTS:

Panel of judges will screen and choose five (5) finalists per category on

September 2, 2013. Judging will be based on the criteria below:

CRITERIA FOR SELECTION OF FINALISTS:

Relevance to Theme 50%

Creativity and Originality 30%

Production Quality 20%

GRAND FINALS :

A different set of panel of judges will screen and choose the Grand Prize Winner per

category on September 10, 2013 using the same set of criteria

CRITERIA FOR AWARDING OF PRIZES:

Relevance to Theme 50%

Creativity and Originality 30%

Production Quality 20%

DIGITAL SPECIAL AWARD:

The video of the 10 finalists will be shown in www.facebook.com/luckyme.ph from

September 3 to 8, 11:59pm. The video with the most number of likes per category

will win the Digital Special Award of P10,000.00 cash.

NOTIFICATION OF WINNERS:

Names of the finalists will be announced in www.facebook.com/luckyme.ph

Finalists will be notified thru registered mail.

HOW TO CLAIM THE PRIZE:

The prizes may be claimed at the Monde Nissin Sales Office at 9 Sheridan St.

Mandaluyong City as indicated in the registered mail. Winners will shoulder all

costs that they should incur in securing their prize (Bus/Taxi Fares, Gas, Parking,

Meals, etc).

The winner must present the following to an authorized MNC representative when

claiming his/her prize for purposes of validation:

1. One (1) valid ID with complete real name, age, gender picture and

correct home address. Photocopies of any of the documents (i.e.

birth certificate, marriage contract, SSS ID, driver’s license, school

ID and/or passport).

2. Photocopy of TIN (Tax Identification number) card. If the winner does

not have TIN card, then latest BIR form 2316 (Certificate of

compensation payment/tax withheld).

3. Notice sent by registered mail.

4. If the winner is a minor, then he/she must be accompanied by

his/her parent or legal guardian.

* What should the winner do if he does not have TIN? Winner must apply for TIN in the BIR of his place of residence. Fill-in BIR

form 1904 (application for registration for one-time taxpayer) and submit

to BIR. BIR will then indicate the TIN in form 1904. A copy of BIR form 1904 with marked received by BIR must be submitted to us in lieu of the TIN card. Winner may also apply for TIN electronically through BIR website,

www.bir.gov.ph.

REDEMPTION PERIOD

All winners should claim their prize within 60 days from receipt of notification.

Otherwise the prize will be forfeited in favor of Monde Nissin Corporation with

prior FDA approval.

WHO SHALL PAY THE 20% TAX FOR PRIZES EXCEEDING 10,000

All prizes exceeding Ten Thousand Pesos (P10,000.00) shall be subject to

twenty percent (20%) prize tax, which shall be shouldered by the winner.

TERMS & CONDITIONS:

All submitted entries and production material become the property of Lucky Me!

and Monde Nissin Corporation. Contestants are not allowed to provide public

showing of their productions without notifying Monde Nissin.

All commercial showings of the productions are prohibited.

If the proponent includes several individuals, they must assign a single

representative to act on their behalf. All official communications shall be addressed

to the representative. Lucky Me! shall not be liable for any controversy regarding

the sharing of awards among the members of the group.

The decision of the Board of Jurors is final and irrevocable.

Lucky Me! reserves the right to create, revoke, and modify at any time, in any way

its entry requirements, rules and regulations at its absolute discretion without

prior notice. Finalists and submitted entries shall be bound by any amendments or

addition to the entry requirements, rules and regulations herewith.