Facebook PagesKristen Reichert

facebook.com/theritegirl

Pages

• Using pages vs profiles for business

• Pages designed specifically for business

• More than one admin for a page

• facebook.com/terms_pages.php

• Transparency & honesty

Differences Between Pages & Profiles

• Can’t post comments or links on profiles while using pages; can post on other pages

• Users choose to like your page & share posts

• Promotions, deals, & ads are only for pages and have different guidelines for each

Navigating Pages

• Access page under account or on side bar under home page

• “Liking” instead of friending

• View page under profile

• Home shows news feed for pages you like

• Differences in side bars

Customize Page

• Keep it open to all ages to increase visibility

• Monitor comments and photos

• Change landing page from wall, info or photos

• Stay consistent with web site & mission

• Use company logo for profile pic

• Need 25 followers to create customized link

What to Post

• Posting or publishing process is the same as profile

• Write headlines, breaking news

• Ask a question, fill in blank, polls

• Fun contests, images, links

• Call to action: share, go to, help, etc.

• Use notes for longer posts or blogs

Tools & Apps for Pages• Events

• Discussion boards

• Videos/photos

• Notes

• Ads

• Badges

• Insights & Resources

Promoting a Page

• Use a profile to share posts from page

• “Like” other pages, especially locals, competitors, potential clients

• Cross-promote if manage more than one page, web site or blog

• Update and comment on other pages on a regular basis (more than a few times/week)

Questions?