The Elements of SEO

The Timeline of SearchVisitor enters searc

h query

Google returns list

of results

Visitor clicks on a

result

The Timeline of Search

The Timeline of Search

The Timeline of Search

The Timeline of SearchVisitor enters searc

h query

Google returns list

of results

Visitor clicks on a

result

Before query

Manager

optimizes web

siteKeywordcompetiti

on analysis

Google indexes interne

t

Web visitor segmentation & analysis

Low-Hanging Fruit1. Pick the right Keywords2. Inject into Page Title3. Inject into Meta

Description4. Inject into Headings5. Inject into Link Text

The Right Keywords1. Think like your customer2. Think about money

words3. Pick your battles4. Prioritize and focus5. Revisit over time

KW Discovery Tools1. Craigslist2. Keyword Spy3. Google Adwords4. Alexa

Analysis Tools1. Google

Analytics2. SEO Centro3. Web Confs4. SEO Toolset

Academic Approach1. Align with strategy2. Study competitors3. Identify the gap4. 360º Approach

Questions?Contact Blake Newman(703) 999-1232Blake (at) inQbation.comhttp://www.inQbation.com