- 1. The following is a branding presentation. Please sit back
and enjoy.
2. Drizzlefruit dipped in joy 3. Meet the Drizzle TeamAlison
FrancoThe Daredevil 4. Meet the Drizzle TeamAlexanderMcQuirterThe
Hype 5. Meet the Drizzle TeamBarbie JarbiSnow White 6. Meet the
Drizzle TeamCaitlin AmthorThe Exotic 7. Meet the Drizzle Team
Dominic Ferrario Vivace 8. So why create Drizzle? The community we
live in is continuallybecoming more health conscious. Our favorite
treats are becoming 100 CalorieSnack Packs. Margaritas are now
Skinny Yet, we all still want to indulgeright? People want all the
options, without the guilt.That is why we created our brand
andproduct. Lets drizzle! 9. So Who Wants to Drizzle? Our target
isboth men andwomen. Aged 18-35 CollegeStudents/Graduates Who
areconscious oftheir health. And who inhabitgreen cities inthe
U.S.(Austin, San 10. They will So why will people love
itDrizzle?Drizzle is: because: Fresh frozen fruit Healthyskewers
Yetindulgent Dipped in joy Smiles, anyone? Fun Yes, please Cheap Go
Earth! Green 11. So here it is: 12. The brand Drizzle 13. But,
where? And how? 14. Jo u Co b a n yos mintios:TeH eh yp Snw h o
WiteDare ev d il TeExtich oVac iv e F Sruits: trawberry m, ango,
banana, kiwi, raspberry apple, grapes pear, nectarine, oranges
pineapple , ,,Drizzles: Chocolate, white chocolate, peanut butter,
salted caram tam el, arind, raspberry strawberry ,Lctio: oa nSothL
ar Blv Astin T u am d, s u , XEvery firt m onday o ef ach m h a ont
percentage of our proceeds goes to the We chose this location
because it is a fun and hip part of Capital Area Food Bank of Texas
feedingAustin located near Gordoughs and the Alam Drafthouse.
Weofam and nourishiung our com unity!ilies m believe that this area
will be a successful start up location. 15. Welcome toDrizzle, how
can we help you? 16. Our Joyous Website 17. hm oedrizzle mu enoe
rdrsloa nctio Welcom Dri zleis a fun and exciting way to induldge
e! z in your favorite treats while keeping your body
happyfruitdrizzle joyTr y our fe a t ur e d fa ll fr uit ,it s p e
a r ific !home drizzlemenuorders charity 18. TV Commercial In our
first public commercial, we will show a strawberry andbanana
sitting on a couch watching the news. When theweatherman says there
is a chance of drizzle they getbeyond excited and run outside.
After they run outside, you notice that the rain is
actuallychocolate sauce. Other fruits appear from the other
housesand they all run outside to dance in the drizzle. Then the
screen would cut to our logo and a voiceoverexplains the concept of
Drizzle Fruits and where we arelocated. 19. Commercial Screenshot
#1 20. Commercial Screenshot #2 21. Billboard We decided to make
our billboard designvery simple. An easy to see white background
with ourlogo in the middle and two cartoon fruitson either side.
This conveys the simplicity of our product,as well as the fun and
joy that we bring toour customers. 22. Mobile App Drizzles mobile
app is a multi-functionaltool. The user can build their own
dippedDrizzle and add the toppings theyd like,then hit order now
and pick it up at thestore 15 minutes later. The app also has a
built-in store locatorand nutritional information for those whoare
counting calories. 23. Non-traditional Media To promote our brand
in a unique andexciting way, we have created the bananamobile. This
vehicle (electric, of course) will cruisedown the drag, Lamar and
SouthCongress during sunny weekends andafternoons to promote the
fun andentertaining side of our brand. The brown in the front is
our classiccombo of chocolate and sprinkles. 24. Br a nd Pr omot
ions!We will give away free DrizzleS ple branding prom im otionsOur
shirts are are hip and stylish.Me chocolate shot glasses to call
for products like cool color Awareness will spread whenprom the fun
indulgence ofote changing cups with our logopeople see others
wearning theseour brand printed on them around town. Drizzle has
spread acrossOur m event is aainsocial media platform andschocolate
slip and slide that updates its pages with deals will be placed in
downtown of the week and our featured Austin to prom ourotefruit of
the monthchocolate drizzled fruits! 25. Wrap it up Drizzle is a
healthy, fun dessert shop thatallows for customization. The fun
playful colors and logo create awarm atmosphere for our customers.
Our advertisements show the fun energyof our product and will
appeal to our targetmarket. 26. Thank You.Thank You.Thank You.
