Discovering how to the Travel Industry Markets Online

Travel industry: if you are not active online, you are dead!

Travel decisions are being made online -discover how you can get in on the act.

Dr. Irfan Ahmad, CEOwww.irhal.com - Islamic Travel Website

http://www.irhal.com


Hotels, airlines and other segments of the multibillion-dollar travel industry are aggressively tapping into social media, ramping up their use of online sites such as Facebook and Twitter to build loyalty to their brands.

Hotels are promoting their properties through bloggers, and they're using social-networking sites to gather feedback and monitor trends.

“Compared with other industries, the travel and hospitality sector is ahead of the curve in engaging social media,” Carl Howe, Director, Yankee Group


•Email Marketing•Frequent Flyer or Frequent Traveler Programs•Social Media Networking•Online advertising on sites where prospective customers are likely to be found. •Online advertising on Travel websites

“If you are not active online, you are dead!”


Email Marketing









Frequent Traveler Programs









Social Media


How many customers of the travel industry are using social media?WAYN.com – 15 million registered usersTripAdvisor – 20 million members

Which social network is most widely used by travelers?Facebook.comTwitter.comLinkedIn.com

Who are your most influential customers?Word of mouth is the most influential promotional medium. Make your customers your friends.
























Online Advertising






Examples of Banner ads on Yahoo!


Examples of Banner ads on Yahoo!











Travel Websites












People are making their travel decisions online.

Influence them when they are online!

The travel industry is shifting its marketing budget online.

Are you ready for this change?


Thank you!Irfan Ahmad

CEO, www.irhal.com

[email protected]

Self Improvement

Discovering how to the Travel Industry Markets Online