DIGITAL MARKETING IN FINANCIAL AND BANKING INDUSTRIES

Saturday, March 16, 13

Table of ContentTABLE OF CONTENT

Bank from time

to time

Market Insights

Study CaseBest Practices

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THE EVOLUTION OF BANK

1.0Correspondent

Banking

2.0Transaction

Banking

3.0Collaborative

Banking

Mid 1970s Late 1990s Mid 2010s“Automated the telex” “Make it more efficient ” “Banking made simple” - Long list of correspondents sign of importance-About automating the telex with large network of banks

-Created smaller networks-Centralised global transaction

-Customers triggers banking service -Integrated with client channel and customer service provider

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Banking is no longer something you go to but rather something you do

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This makes banking is no longer banking that we used to know

Do bank

ing w

ithout

a bank

(build

ing)

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Something that they do mobile, anywhere and anytime

Bank 3.0

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MARKET INSIGHTS

-Customer wanting a seamless banking experience

-A non banking institution can do what a bank do

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Its not just the change of the technology that the banks are facing, but also the shifting CUSTOMER BEHAVIOR

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Facebook and twitter ALONE its just the tips of the iceberg..

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STUDY CASE

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OVERVIEW IMPACT

-AMEX and twitter let you pay with a hashtag. Which will made AMEX twitter account a shopping cart

-Good endorsement by the twitter users and consider as an inovative bank-Opening a new streamline of B2B partnership

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OVERVIEW IMPACT

-The bank would like to re-educate the market about the financial matters due to the economic downturn. They do live streaming financial talk show through facebook

- A significant growth on the number of fans and an increasing number of engagement due to great amount of discussion during the live streaming show

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OVERVIEW IMPACT

-Chase want to generate awareness towards its presents in online community by having a sweepstakes for those who LIKE their fanpage

- A significant growth on the number of fans and the growth of the fans surpass other banks

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OVERVIEW IMPACT

-The enable users to linking their bank account to facebook profile. The users could buy airtime, SMS Bundles or data bundles from their bank account synced facebook profile

- On 2012, South Africa is the home of 4,7 millionsand 150,000 out of them are FNB fans and most of them are customers

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OVERVIEW IMPACT

- Bank of wachovia explain and serve their customers through DM on twitter whose having a hard time with online banking and other related financial products

- This create Wachovia twitter account as a credible channel of sources information for the customers

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BEST PRACTICE

Bank 3.0

Social Networks

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THANK YOUPresented by Designed by

@andrewjgunawan

andrewjasongunawan.com

Jakarta

Indonesia

@ayieazhars

ayiesinaga.deviantart.com

Jakarta

Indonesia

Saturday, March 16, 13