DIAL A

CAKE

CONCEPTCONCEPT

DIAL A CAKE TO YOUR DOORSTEP.DIAL A CAKE TO YOUR DOORSTEP.

Convenient way to get cakes Convenient way to get cakes delivered to your doorstep for all delivered to your doorstep for all

occasions .By simply dialing a occasions .By simply dialing a number .number .

What is the scope of business as a model

1.Increase foot falls2.Increase sales3.Catering to a bigger clientele

What sort of packaging we will do

Corrugated boxes will be used to pack cakes & cookies. Packaging will come in different sizes as per the requirement.

Requirements

1.Need a separate dedicated telephone connection.2.Need one pleasant verbally well trained communicative person.3.Need two work stations for Cake decoration.4.Need one rack to place cake ingredients.5.Need different type of moulds to suite customer requirements.6.Cakes will be prepared from 8 am to 5 pm daily.7.Three counter staff & one delivery boy needed.8.Three pastry chefs required.9.One menu book which is available to showcase to our customers as well as for our reference. This will be regular menu & specialty of the day will be included as per the chefs choice.10.A Cake Album Presenting all the different varieties we would cater to.11.Menu has to be as competitive as the competitors are.

Work Flow

Orders may be made through our Dial-a-cake hotline 022 6184365 or at our Foodland Fresh outlet.

1. The customer phone representative will take orders during store timings

2. As per the customers order & daily requirement, orders will be made.

3. A lead time of two hours would be required for making the cake & delivering within the juhu area.

4. For special cake 24 hours in advance orders will have to be placed.

5. Extra charge will be levied for special shape of the cake & additional filling.

6.The order will be made by the baker & will hand it to the sales person. The sales person will neatly pack it up & hand it to the deliver boy.

7. Delivery boy will deliver the same to the earliest on the bike. 8. Delivery outside juhu during peak hours will take extra time due

to traffic conditions.9. Payments in cash must be made in full on delivering10. Delivery service should be available daily. The exact time of

delivery cannot be fixed but we will endeavor to deliver within the selected deliver timings.

Method with software.

Advantages

1.Quick to record the order by entering either customers name or number.2.Simple flow of communication ( Order taker --- Baker---Sales Person)3.Computerized Record upkeep with detailed customer history.4.Skilled order taker with pleasant verbal communication with computer knowledge.

Disadvantages

1.High investment.2.Computer can hang/data lost.3.Improper communication leading to high food cost.4.No show by customers.

Manual method with out software.

Advantages of manual ordering

1.Quick to write the order.2.Simple flow of communication ( Order taker --- Baker---Sales Person)3.Manual Record upkeep.4.Semi skilled order taker with pleasant verbal communication.5.Economical with low investment.

Disadvantages

1.Written paper can get damaged.2.Improper communication leading to high food cost.3.No proper record maintained.4.Easy process for pilferages.5.No show by customers.6.Not in the position for a order taker to take complete responsibility.

Competitors in the juhu vicinity( mochas/JW Marriot & Birdies as compared to Foodland Fresh)

1.All variety of cakes available.2.Very competitive price between Mochas/Birdies & Foodland fresh.3.Mochas/Birdies will provide delivery like we do.4.JW Marriott bakery providing the same range but being inaccessible to all segments of society & highly priced compared to Foodland fresh .

Advantages1.Personal touch in providing different varieties to our customers as compared to our competitors.2.Reasonable Priced cakes & pastries.3.Freshly made cakes with assured freshness.4.Cakes made at a short notice & delivered.5.A Large Number of Potential loyal Foodland Fresh Customers .

Competitors check List

Product FF Birdies Hang Out French Loaf

Chocolate Cake

Flavored Cake

Fresh Cream Cake

Mousse Cake

Cheese Cake

Tiered Cake

Eggless Cake

Cakes are only a phone call away.

In the current period every business is inclined to deliver at door step. Today the business has become so competitive that people are trying various ways of temptation to lure their customers. This is the most healthiest way to increase foot falls thought they are not present themselves physically. This will generate huge sales.

Marketing Activity

1.Marketing will be through newspaper inserts.2.Banners will be put across neighborhood.3.Pamphlets will be distributed within the store.4.Sms will be shot to the data base created by us.5.Take away menus describing the variety which we offer will be delivered with the order.6.Email & telephonic Call will be done to the privilege customers.

We specialize in1.Birthday Cake.2.Heart Shape Cakes.3.Eggless Cakes.4.Wedding Cakes.5.Cartoon Cakes.6.Special Cake Flavours.7.Christmas Cakes.8.Tiered Cakes.9.Biscuits & Cookies.10.Traditional Cakes.

Children Cakes

Tiered Cakes

Biscuits & Cookies

Traditional Cake

Round 8 Inch10 Inch12 Inch14 Inch16 Inch

Heart 8 Inch10 Inch12 Inch

Square 8 Inch10 Inch12 Inch14 Inch16 Inch18 Inch20 Inch22 Inch

Regular cakes

Romantic Cakes

Exotic Cakes

email:  

Tel: 

Address:  

Opening times:

enquiries@foodlandfresh.com022 6184365Foodland FreshJuhuVile Parle West

Mon-Sun 9 am-9 pm (Open all seven days a week)