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KotaGames Platform For Game Developers For Game Developers

Developer Kit TMG

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A brief introduction to third party publishing in Kotagames.com

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Page 1: Developer Kit TMG

KotaGames PlatformFor Game DevelopersFor Game Developers

Page 2: Developer Kit TMG
Page 3: Developer Kit TMG

GAMING REVENUES

Gaming Revenues will be driven by “Freemium” & Virtual Goods

US$200M

US$1.5B

With KotaGames we can capture

this revenue opportunity!

Page 4: Developer Kit TMG

SPOTLIGHT INDONESIA

Device Footprint Demographics

Infrastructure Fragmentation

Monthly Spending

Devices sold (July’11)

Page 5: Developer Kit TMG

KotaGames is the ONLY Platform in SEA

that

works on ANY mobile device with a browser

KOTAGAMES PLATFORM

Page 6: Developer Kit TMG

3 Steps to Monetization :

BUSINESS MODEL

Easy Connection to Payment Gateways

Users purchase

“Ki” via multiple payment methods

Users purchase Virtual Items

with “Ki”

Page 7: Developer Kit TMG

STRONG TRACTION

~500K users in Aug’12

at ~64% monthly growth

~250K MAUs

with ~50% Active Rate

Page 8: Developer Kit TMG

225 Pages per Month

ENGAGEMENT

2x Visits per Day

>20 Minutes per Visit

*>30% of Total Mobile Internet Usage!

* Average user browses ~670 pages per month according to Opera

Page 9: Developer Kit TMG

MONETIZATION

Paying MAU

ARPDAU

1.3% 36% 27x

~US$0.046

-22%US$0.036

Our users have lower spending power but are more willing to pay

Paying MAU: % of paying Monthly Active Users (incl Data

Packages)

ARPDAU: Average Revenue Per Daily Active User

Page 10: Developer Kit TMG

GROWTH TARGETS

TMG will spend up to US$2.5M to acquire

usersUp to US$1.5M worth of

Revenue!

Page 11: Developer Kit TMG

A&P PLANS

TMG will invest in these areas for Growth:

• Mobile Ad-Networks

• Telco Co-Marketing

• Partnership with Handset

Manufacturers• Global Brands like Nokia & Local OEMs like Nexian

• Partnership with Mobile Browsers• Opera, UC Browser

• Product Virality

Page 12: Developer Kit TMG

TELCO CO-MARKETING

Partnerships with Telcos for Co-MarketingIncluding strong support from Singtel Op-Cos with 424M

Subscribers

Page 13: Developer Kit TMG

XL PARTNERSHIP

SIM-Card Bundling

Launch with Media Event

Booth@ICS 2012

Page 14: Developer Kit TMG

TSEL PARTNERSHIP

Exclusive Game & Co-Branding

Marketing Support

Page 15: Developer Kit TMG

GAME MARKETING

Promotional materials will feature new, top-performing or premium

games

Mobile Banners

Flyers

Telco Co-Marketing

Page 16: Developer Kit TMG

Reach & Monetize emerging market users

3rd-PARTY PLATFORM

HTML-Based Platform with easy integration

APIs to Acquire, Engage, Monetize Users

Page 17: Developer Kit TMG

TECHNICAL OVERVIEW

KotaGames acts as a Proxy for users to access your

Games

Games can be developed in ANY server side

language

Output to XHTML to have best device support

Supports CSS and ANY HTML Tags

RESTful API Calls

Supports JSON/XML Responses

Page 18: Developer Kit TMG

KG PLATFORM APIs

User: Get user info and search for users

Friends: Get/Search Social/Game graph

Direct Pay: Instant payment using telco

billing

Invitation: Send Game Invitations via Kmail

Rewards: Pull rewards from KG Rewards

And Many more…..

Page 19: Developer Kit TMG

REVENUE SHARE

70% of post-payment Revenues to Developers

*Telco Share Rev-Share

70% Dev 21%, TMG 9%

60% Dev 28%, TMG 12%

50% Dev 35%, TMG 15%

40% Dev 42%, TMG 18%

30% Dev 49%, TMG 21%

* Revenue share schemes defer from telcos. TMG strives to keep it at a fair & competitive level

Page 20: Developer Kit TMG

Work with us to get users & revenue from your games!

START TODAY!

Start early to enjoy these benefits:

Early-Mover Advantage

Fast access to new APIs & functions

Marketing Support dedicated to pioneers

Contact:

[email protected]