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This part introduce the cultural aspect in presentation and how to reduce the cultural conflicts
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CULTURAL ASPECTS IN
INTERNATIONAL PRESENTATION
Group member:Le Hoang Nhan
Vo Ngoc Thanh ThaoHa Quang Tan
CONTENT• Importance of cultural aspects in
international presentation• Basic elements in an international
presentation• Recommendations for an successful
international presentation
THE IMPORTANCES OF CULTURAL ASPECT IN
INTERNATIONAL PRESENTATION
LANGUAGE• The language in barrier role.
• The language in deliverymessage.
CUSTOM• Culture influences how people in different
countries prefer to receive information.
• Culture influences how people in different countries prefer to receive information. How interactive a presentation is, depends much on the culture.
• How audiences respond to presentations varies across cultures.
BASIC ELEMENTS IN
AN INTERNATIONAL
PRESENTATION
Speaker
Message
AudienceSetting
Feedback
SPEAKER
• Verbal and non-verbal language: slang, metaphor, jargon, terminology, body language….
• Casual style
• Impersonal use
MESSAGE• Different language
• Same word >< different meaning
• Clarity
AUDIENCE• Act differently:
o Show mannero One to one basic
• View things differently
SETTING• Seating arrangement:
Linear >< Semi – circular• Show manner: VIP seat• Visual aids
FEEDBACK• Response:
o Japan: close eyes = concentration
o German + Austria: knocking on the table = applause
• Ask question:o Western: ask questiono Asia: silence
RECOMMENDATIONS FOR AN SUCCESSFUL
INTERNATIONAL PRESENTATION
WHAT WORKS HERE DOESN’T ALWAYS WORK
• Pay attention especially to how people in
different countries prefer to receive
information;
• Be careful when selecting visuals. Colors carry
different suggestions and meanings in different
cultures;
• Take extra care to fully understand the
question.
CHOOSE YOUR LANGUAGE CAREFULLY
• Remember too that many English words have different meaning
• Protocol is extremely important
SLOW DOWN AND DON’T CRACK WISE
• Adjust the pace of your delivery to reflect what the audience is accustomed to.
WHAT TO EXPECT FROM YOUR AUDIENCE
• Audiences around the world respond outwardly to presentations in different ways.
• If you wave goodbye when you've finished your presentation, you'll get a different response depending on where you are.
BE PREPARED• As part of your audience analysis, you'll need to
learn about your audience's culture. • Question the meeting organizers. Question as well
anyone you know who may have addressed similar audiences.
• Check out reference books, travel guides, and Web sites that serve foreign travelers.
• Before you present, set aside time to meet with local colleagues or acquaintances, perhaps over dinner. Ask questions.