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How To Love Continuity…

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Who Am I?• Greg Rollett• Local marketing guy• Label 2.0• Rock Star Business Series• Ambitious Athletes, My Rock Star Sports Bar, and some web apps• All run on continuity…

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Why Continuity?

• Well, it’s my favorite business model• And it’s also the favorite business model

of some of the most powerful businesses that control your life…

Memberships and Continuity Allow You To

• Sell once, and rebill as long as you provide a valuable service

• Predict income

• Focus on delivering value and not customer acquisition

• Easier to keep a client than to get a new one…

Selling A Product

• Work your butt off and you sell 5 Webites at $100 / ea

• You make $500

• Next month you have to do it all over again

• Market, find clients and build sites

Selling A Membership Program

• Work your butt off and sell 5 web design memberships at $100 / mo

• Month 1 make $500• Month 2 make $500 with no additional selling

or marketing• Month 3 get 5 new customers at $100 / mo• Month 3 make $1,000• Same amount of work with compounding

cash

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Oooh, Scary Rebills…

It’s All About Perceived Value

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Do you offer something that people need, and can you continue to meet their needs week-after-week, month-after-month?

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Types Of Continuity

• Information

• Software

• Physical Location / Training

• Support

• CD / DVD

• Newsletters

• Coaching

Monthly modules

Live calls

Forums

Shared Promotion

Discounts, templates, beta testing

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Pay for software monthly

Huge value to teams

Stop paying lose access

Tons of user support

Focus on user experience

Access to real estate

Implied networking

Supplies

Perception

Stop paying, lose your office!

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Pay monthly for web hosting

Discount for long term commitment and upfront payment

Stop paying, lose your site (or move it somewhere else)

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Physical Stuff

Mail a CD/DVD of the month

Newsletters

Supplements

Payments• PayPal• 1Shopping Cart• InfusionSoft

Solutions For Online Based Memberships

• Password protected pages

• Email deliveries

• Private Ning Sites

Cheap Way To Do It

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Better Software Integration

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My Favorite Online Membership Sites

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Wordpress Options

• WL Member

• aMember

• Member Wing (using on Label 2.0)

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Stick Strategies

• Instant interaction• Follow up email series• Call them - like on the phone• Pre recorded 800 message• Teasers• Live Member Events• Give them something they can’t afford to lose

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Applying Continuity To Your Business

• WP Template of the month

• WP and Theme support

• No more custom designs - create a few to choose from, then offer support, training and workable hours into membership

• Host their sites for them

Development Team

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Applying Continuity To Your Business

• Low to no overhead

• Builds your brand / authority

• Repurpose content

• Label 2.0 / RSBS

• Physical or digital

• Empower members to do cool stuff

How To - Information Stuff

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Applying Continuity To Your Business

• Pay to use

• License it out

• White label it

• Can you get companies to pay for it for their employees?

• Upgrades

Software

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What Can Continuity Do To Your Business?

Talk To Me About Continuity

• rollettmarketing@gmail.com

• @g_ro

• Rockstarlifestyledesign.com

• Rockstarbusinessseries.com

• GenYRockStars.com

• Questions…