PRODUCT KNOWLEDGEPRODUCT KNOWLEDGE

ATTRIBUTESATTRIBUTES FUNCTIONAL CONSEQUENCESFUNCTIONAL CONSEQUENCES

SELF KNOWLEDGESELF KNOWLEDGE

PSYCHO SOCIAL(IMMEDIATE PHYSICAL AND SOCIAL ENVIRON.) CONSEQUENCES

PSYCHO SOCIAL(IMMEDIATE PHYSICAL AND SOCIAL ENVIRON.) CONSEQUENCES

VALUESVALUES

SEE WHAT CONSUMER THINKS: IF HE THINGS A AND B ARE STRONGLY RELATED TO IMPORTANT END GOAL OR VALUE FEEL MORE INVOLVED AND VICE VERSA

SEE WHAT CONSUMER THINKS: IF HE THINGS A AND B ARE STRONGLY RELATED TO IMPORTANT END GOAL OR VALUE FEEL MORE INVOLVED AND VICE VERSA

C.D MODEL (In word file)