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COMPACT: DIY MANAGEMENT whiskas @whiskas9 www.imgntn.co.uk

Compact: DIY Management

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A presentation I made for the following workshop day for Generator. Hopefully it makes some sense without the commentary alongside. It should be noted that themes discussed throughout are not definitive, but served the purpose to demonstrate the points addressedIn reality, these slides are probably most useful for the Key Skills and DIY Tools sectons and links from slide 11 onwards----Compact: DIY Management looks at the roles and responsibilities of a manager, the qualities required to make a good one and how artists can perform the role themselves. DIY doesn't mean do it alone, so we will look at building a team around the artist and when external help such as lawyers, booking agents and PR should be brought in.Guest speaker will be Whiskas, who alongside being a succesful artist in Forward Russia and Honour Before Glory has worked as a promoter, manager, producer and record label boss (Dance to the Radio). His views on independent sustainability in the music industry, has led him to be invited to speak at numerous events and is now a permanent Lecturer in Music at Leeds Metropolitan UniversityCurrently, through his new IMGNTN consultancy for grassroots music, he's involved in curating Live At Leeds' The Unconference and setting up the new Leeds Music Hub project.The roles and responsibilities of an artist managerHow to build a team around an artistHow artist managers and suppliers work together

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Page 1: Compact: DIY Management

COMPACT: DIY MANAGEMENTwhiskas

@whiskas9www.imgntn.co.uk

Page 2: Compact: DIY Management

whiskas: my life story

Page 3: Compact: DIY Management

CASE STUDY

FORWARD RUSSIA THE PIGEON DETECTIVES

Page 4: Compact: DIY Management

MANAGEMENT: ROLES & RESPONSIBILITIES

BUILDING A TEAM

- Live / Tour Party- Label & Release

- Publishing- Business

Page 5: Compact: DIY Management

MANAGEMENT: ROLES & RESPONSIBILITIES

LIVE / TOUR PARTY

Sound EngineerTour ManagerBackline Tech

Transport / AccommodationMerchandise

Agent

LABEL & RELEASE

Record Label (A&R, Marketing)PR (Online, Print, Local / National)

Radio Plugging

PUBLISHING

Publishing / AccountingSync Agency

BUSINESS

AccountingLegal

Banking / Cash FlowAdditional Revenue

Business Set-Up

Page 6: Compact: DIY Management

MANAGEMENT: BUSINESS

PERSONAL TAX LIABILITIESSelf-Assessment / National Insurance

BUSINESS TAX LIABILITIESCompany Structure - Ltd Co vs Partnership /

VATPartnership / Business Agreement

CHARGES / ACCOUNTING / CASH FLOW

- FOREIGN TAX / TARIFF ETC

Page 7: Compact: DIY Management

MANAGEMENT: FORWARD RUSSIA

LIVE / TOUR PARTY

Sound Engineer Tour ManagerBackline Tech

Transport / AccommodationMerchandise

Agent

LABEL & RELEASE

Record Label (A&R, Marketing)PR (Online, Print, Local / National)

Radio Plugging

PUBLISHING

Publishing / AccountingSync Agency

BUSINESS

AccountingLegal

Banking / Cash FlowAdditional Revenue

Business Set-Up

FriendFriend

Friend

Self Booked

Own label

Business friend

Page 8: Compact: DIY Management

MANAGEMENT: FORWARD RUSSIA

LIVE / TOUR PARTY

Sound EngineerTour ManagerBackline Tech

Transport / AccommodationMerchandise

Agent

LABEL & RELEASE

Record Label (A&R, Marketing)PR (Online, Print, Local / National)

Radio Plugging

PUBLISHING

Publishing / AccountingSync Agency

BUSINESS

AccountingLegal

Banking / Cash FlowAdditional Revenue

Business Set-Up

Service

Offered

Service

Offered

Recommendation

Service

ProcuredService

Offered

Page 9: Compact: DIY Management

MANAGEMENT: THE PIGEON DETECTIVES

LIVE / TOUR PARTY

Sound EngineerTour ManagerBackline Tech

Transport / AccommodationMerchandise

Agent

LABEL & RELEASE

Record Label (A&R, Marketing)PR (Online, Print, Local / National)

Radio Plugging

PUBLISHING

Publishing / AccountingSync Agency

BUSINESS

AccountingLegal

Banking / Cash FlowAdditional Revenue

Business Set-Up

All Services

Procured

Page 10: Compact: DIY Management

MANAGEMENT: A HEALTHY BALANCE (MY OPINION)

LIVE / TOUR PARTY

Sound EngineerTour ManagerBackline Tech

Transport / AccommodationMerchandise

Agent

LABEL & RELEASE

Record Label (A&R, Marketing)PR (Online, Print, Local / National)

Radio Plugging

PUBLISHING

Publishing / AccountingSync Agency

BUSINESS

AccountingLegal

Banking / Cash FlowAdditional Revenue

Business Set-Up

Page 11: Compact: DIY Management

MANAGEMENT: KEY SKILLS

TEAM COMMUNICATION

- Within The Band- Between The Team

Managing relationships & expectations

Page 12: Compact: DIY Management

MANAGEMENT: KEY SKILLS

ANALYZING VALUE OF PRODUCT

IDENTIFYING REVENUE STREAMS(licensing, live, publishing, merchandising etc)

CONSOLIDATING FANBASE

Page 13: Compact: DIY Management

MANAGEMENT: KEY SKILLS

IDENTIFYING REVENUE STREAMS

Record Sales / Worldwide LicenseDigital Rights (Streaming / Ad Revenue)

Publishing / SyncPerformance Royalties (PPL)

LiveMerchandise

Page 14: Compact: DIY Management

MANAGEMENT: KEY SKILLS

PLANNING

- Planning current release / tour

- How it affects the next campaign

- What is the end goal?

Page 15: Compact: DIY Management

MANAGEMENT: KEY SKILLS

ULTIMATERESPONSIBILITY

Page 16: Compact: DIY Management

ADVANTAGES OF AN INDEPENDENT MANAGER

- Outside Perspective

- Independent Business Administration

- Improved Negotiating Position

- Maximise Creative Focus of The Artist

Page 18: Compact: DIY Management

MANAGEMENT: DIY TOOLS

MUSIC DISCOVERY

HYPE.MSHUFFLER.FMLAST.FM

Find similar music and people who are writing / enthusiastic about it

Page 19: Compact: DIY Management

MANAGEMENT: DIY TOOLS

BUILDING ON THE WEB

WEBSITES: Wordpress, Tumblr, OneSheet

SOCIAL: Twitter, Facebook, Google+, Instagram

PRESENCE: YouTube, Soundcloud, Bandcamp

EMAIL MANAGEMENT: MailChimp, Fanbridge, Topspin

Page 20: Compact: DIY Management

MANAGEMENT: DIY TOOLS

MUSIC DISTRIBUTION

DIGITAL MUSIC AGGREGATORSDitto Music, Believe/Zimbalam, EmuBands

DIRECT TO FAN SPECIALISTSBandcamp, Get Ctrl, Topspin

FAN FUNDINGPre-Sales / Pledge / Kickstarter

Page 21: Compact: DIY Management

COMPACT: DIY MANAGEMENT

Thanks.

Any Questions?

@whiskas9 | www.imgntn.co.uk