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What is Web 2.0 and how can it be of use to those working in international development communications? This e-tutorial gives a basic introduction to Web 2.0 and its potential. It contains examples of how development communicators have used web 2.0, and provides examples of appropriate web 2.0 tools and services.Each slide in this PowerPoint e-tutorial is supported by notes that are intended to be read in conjunction with the slides.
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Carol Smithyes, 8 July 2009
Communicating Your Message using Web 2.0: A guide for development communicators
Each slide in this PowerPoint e-tutorial is supported by notes that are intended to be read in conjunction with the slides.
About this Presentation
What is Web 2.0 and how can it be of use to those working in international development communications?
This e-tutorial gives a basic introduction to Web 2.0 and its potential. It contains examples of how development communicators have used web 2.0, and provides examples of appropriate web 2.0 tools and services.
Each slide in this PowerPoint e-tutorial is supported by notes that are intended to be read in conjunction with the slides.
What is Web 2.0?
‘Web 2.0’ describes the changing trends in the use of World Wide Web technology and design that aim to enhance:
creativitycommunicationssecure information sharingcollaborationand functionality of the web.
Why bother?
Used effectively Web 2.0 tools can help to:
Share research to achieve a given aimReach new and existing audiencesImprove research/ brand visibilityCommunicate immediatelyControl your message Find informationShare information and resourcesBuild communities and networksWork collaborativelyWork more efficiently
Examples of Web 2.0 in practice and it’s potential
How IDS and our partners are using Web 2.0:
Slide 4. Steps Centre on Slideshare:
increasing the reach of key messages around rural development and livestock
Slide 5. Domestic Workers Blog:empowering domestic workers around the world and supporting the development of the National Federation of Domestic Workers in Brazil.
Slide 6. IDS automated content ‘feed’s for subscribers
Web 2.0: Key Features
Web 2.0 websites typically include some of the following features/techniques:
Authoring SystemsThe ability to create constantly updating content that is interlinked. For example, by using wikis or blogs.
TagsContent is categorised by creating tags that are simple, one-word descriptions that help with searching and avoid rigid, pre-made categories.
RSS FeedsThe use of RSS (Really Simple Syndication) technology to notify users of any updates or changes to content by sending e-mails to them. RSS Feeds can also be used to duplicate content on other sites across the web.
MashupsData from more than one source is aggregated into a single integrated toolor webpage.
Who can you reach using Web 2.0?
Governments
Policymakers
Development practitioners (mainly in the West)
Donors
Academics
Who can’t you reach?
Citizens in the South with no internet access
Development communication experts (including the media)
Development students
New alliances?
Social BookmarkingWhat is it? And why should I bother?
• Another way for Internet users to store, share, organise, search, and manage favourite web pages.
• Bookmark your favourite pages online, rather than on your computer’s hard drive. This means you can access your favourite pages from anywhere in the world.
• Stored links are usually described using keywords or tags. Tagging allows you to find people with similar interests and share links.
• Many social bookmarking services provide an option for to subscribe to see new bookmarks as they are saved, shared, and tagged by other users. This is often done by RSS Feeds or email notification.
See the ‘buzz’ growNews is discussed, shared,
feedback received, new contacts and alliances made
How to create an online buzz…
Create a News item on the IDS website
Create your own blog – be
the opinion leader
MultimediaChannels
Other Blogs/News sites
Leave comments on discussion
groups, news sites and wikis
Email newsletters, or News that you’ve tagged and shared
using Social Bookmarking
Twitter your message, search for related conversations and
potential allies
Examples of Web 2.0 Research Communications Tools
Focuss - www.focuss.info/ – search engine for development – IDS content has already been submitted and is
being picked up. It represents all the development institutes’ outputs and offers high quality search results.
iGoogle - www.igoogle.com– facility to create your own homepage where you can add all the RSS newsfeeds and
any available web applications in one place. Instead of having to visit every website to view their news, users can just set up these feeds and simply scan for any updates.
AiDA - aida.developmentgateway.org/index.do– is the largest online directory of development activities. This inventory offers a quick
overview of who is doing what in international development, where they are doing it, and with what funds. Information may not reflect all activities or most recent activities.
Scirus - www.scirus.com/– like Google Scholar, is a scientific specialist search engine which can look
through journals and academic papers online.
Other useful Web 2.0 tools and services
The following tools are popular with development professionals for finding and sharing information and networking.
Books and journals (www.books.google.com, www.scirus.org, scholar.google.com)
Projects (Aida.developmentgateway.org, R4Dev website)
Refined search (www.exalead.com)
Translated search (www.google.com/translate)
Multimedia, e.g. photos, video, audio (Flickr, iTunes slideshare, blip tv)
News (news.google.com)
Social networks (Facebook, Ning, etc)
Dialogue (www.dgroups.org, blogger, twitter, Blogger, Blogs.com, Problogger, Typepad, Wordpress)
Statistics www.gapminder.org
File sharing www.filedropper.com
Resources on Web 2.0
Tools for knowledge sharing and communication in development– http://web2share.pbwiki.com/
Social Bookmarking in Plain English– http://www.youtube.com/watch?v=x66lV7GOcNU
Social Networking in Plain English– http://www.youtube.com/watch?v=6a_KF7TYKVc
Blogs in Plain English– http://www.youtube.com/watch?v=NN2I1pWXjXI
Podcasting in Plain English– http://www.youtube.com/watch?v=y-MSL42NV3c
Wikis in Plain English– http://www.youtube.com/watch?v=-dnL00TdmLY
How can IDS help?
Learn from our experiences
Share ideas with us
Advice on how to boost your search engine rankings
Feature your projects, news, events and papers on our websites
Monitoring names on google news alerts
Facilitate resource sharing via the IDS website and the Eldis community site
Join our blogging community
Share resources with us, e.g. photos, videos, and research papers
Support with training
