Building Talent Communities - Social Media for HR Managers &

PractitionersExploring Social Media to Recruit and Develop

Right Candidates

Andrew Chow Founded

Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002 Table For Six since 2008

Education Thames Valley University, UK

Business Awards STB Business Award – Most Innovative Marketing Initiative award

2007 Spirit of Enterprise 2008 Successful Entrepreneur 2010

Certification NLP Practitioner & Certified Life Coach

Forte PR Strategic Counsel, Implementation & Monitoring Social Media Strategy Brand Management Consultancy Personal Branding

Professional Affiliation Approved NCSS Training Provider WDA ACTA-certified Asia Professional Speakers - Singapore

Profile

Andrew Chow a.k.a Ideasandrew

Social NetworkingFacebook - http://www.facebook.com/#!/AndrewChowKokWahPlaxo http://ideasandrew.myplaxo.com/Linkedin - http://sg.linkedin.com/in/ideasandrew

Social Media SharingFlickr Collection  - http://www.flickr.com/photos/ideasandrew/Youtube Channel - http://www.youtube.com/user/ideasandrewSlideshare - http://www.slideshare.net/ideasandrewPodomatic - http://ideasandrew.podomatic.com

Social Blogging / Micro-bloggingTwitter - http://twitter.com/IdeasandrewWordpress – www.andrewchow.sg

Social CollaborationWikipedia - http://en.wikipedia.org/wiki/User:IdeasandrewMeet up - http://www.meetup.com/members/11966314/

More than 220 interviews/feature in 6 years from local / International media

Building Talent Communities = Social Recruitment & Development

If Business can be done Socially, so can Recruitment & Development!

Building Talent Communities

“the process of recruiting candidates

& developing staffthrough the use of social

platforms

- Wikipedia

SR&D 101

“Talent Communities” Culture

You don't have to be ‘recruiting' to be recruiting

Be social and professional at the same time

Share, not Sell the “company” Weigh the pros and cons of different

networks Integrate social media with other

recruiting channels Encourage external dialogue

SR&D 101

Social Media Talent Communities’ Trend

What’s happening?

Go Mobile!

Social Media Talent Communities’ Trend

Content : User > Original

Original

Co-created

User-generated

Social Media Talent Communities’ Trend

Conversation : Listening > Talking

Social Media Talent Communities’ Trend

Community : Niche > Mass

Social Media Talent Communities’ Trend

4 Social Recruitment/Development Tools

Where are the people?

Linkedin Talent Pool

Social Recruitment and Development Tools

BranchOut

Social Recruitment & Development Tools

Plaxo

Social Recruitment & Development Tools

“Brand” Network

Social Recruitment & Development Tools

Building Talent Communities Game Plan

Quick Nuggets for Strategy | Channels | Message

Strategy

Online Employer Branding Focus on Target Audience

Narrowing instead of Broadcasting

Building Talent Communities - Game Plan

B.A.N

Channels

No One size Fits all Where to find who?

Too few Channels for too Long Are we casting our net far enough?

Advertising vs Advocating Are our staff helping out in recruitment?

Building Talent Communities - Game Plan

Message

Use the Right Social Tone for Gen Y Engage other Influencers Encourage more conversation

Building Talent Communities - Game Plan

7 Building Talent Communities

Best PracticesDue diligence requires more work than you think

Employer Branding

Building Talent Communities - Best Practices #1

Corporate branding on Twitter

Employer Branding

Make it fun on fan page & blog

Building Talent Communities - Best Practices #1

Employer Branding

Building Talent Communities - Best Practices #1

Standardize you Company Name on Linkedin

Study the candidate/staff connections and network

Building Talent Communities - Best Practices #2

WhoWhatWhereWhen

Analyze Recommendations

Who WhatWhen

Building Talent Communities - Best Practices #3

Research on Status and Update

“My boss is a dumbass!”

“It’s Monday and I am already thinking about TGIF”

“Hate to manage our road show this weekend,

it’s a bloody waste of time!”

Building Talent Communities - Best Practices #4

Social Portfolio

Building Talent Communities - Best Practices #5

Thought Leadership

www.quora.com

Social Portfolio

Building Talent Communities - Best Practices #5

Thought Leadership

www.smashwords.com

Social Portfolio

Building Talent Communities - Best Practices #5

Creativity

www.pinterest.com

Social Portfolio

Building Talent Communities - Best Practices #5

Marketing

Social Portfolio

Building Talent Communities - Best Practices #5

Training & Development

www.slideshare.net

Social Portfolio

Building Talent Communities - Best Practices #5

Marketing Communications / Public Relations

www.twitter.com

Administer Online Test

Building Talent Communities - Best Practices #6

www.proprofs.com

Develop social media usage policy

Building Talent Communities - Best Practices #7

Questions and Answers

Let’s chat!