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July 11 Issue No. 99

A WEEKLY HEALTH AND BEAUTY MAGAZINE FOR WOMEN

READER STORY: HOW I LOSTA DRESS SIZEIN A WEEK!

MEDIA

MAKE HIM SAYWOW

BODY IMAGE and the

50

Women who are thinner than you

“Mimicry is the goal of the beauty industry.”- Dr. Nancy Etcoff

• Women spend $426 billion a year on beauty products• Girls aged 8-12 spend $40 million a month on cosmetics• Americans spend more each year on beauty than they do on

education• Beauty firms spend just 2-3% of their sales on research &

development• They spend 20-25% on advertising and promotion

Media and Ads

• Media- the main means of mass communication• Books, magazines, television,

advertising, newspapers, movies, the internet (including social media)

• By 2015, it is estimated that each person will consume 15 hours of media per day• Possible to consume more

than 24 hours of media a day

• Advertising- The act or practice of calling public attention to one’s product by paid announcement to get more customers• We’re exposed to 250-3000

advertising messages per day

Media and Body Image

• 60% of Caucasian middle school girls read fashion magazines regularly

• Women's magazines had 10.5 times more advertisements and articles promoting weight loss than men's magazines

• Of articles about fitness or exercise plans, 74% cited "to become more attractive" as a reason to start exercising and 51% noted the need to lose weight or burn calories

What’s the Real Message

The “Perfect Woman”

• Broad shoulders• Small waist• Large breasts• Small hips • Small thighs• Tan, clear skin• Long hair

• http://www.youtube.com/watch?v=YxRamLlTh1Q

• Only 5% of women on TV are overweight

• When women are overweight, they act as the butt of jokes

Double Standards

What’s your first reaction to this

picture?Why do we find this acceptable?

Boys, Bodies, and the Media

• Body dissatisfaction amongst males• Idealized male bodies • Idealized images of women

• Study: Men were more self-conscious about their bodies after reading magazines featuring suggestive photos of women, based on the belief that girls would expect similar idealized physiques from men as well. 

• Relationship between increase in idealized male bodies in media and the rise in body dissatisfaction and weight disorders in boys and young men:• 2005 studyfound that media influence had

the largest effect on whether middle-school boys were dissatisfied with their bodies. 

Cultural Impact

• Beauty standards are NOT universal- arbitrarily created by a culture’s values

• Places where bigger is beautiful• Tonga Islands, Kuwait, Fiji,

Jamaica, Samoa, S. Africa, Tahiti, Afghanistan, Nauru, Mauritania

Another Way

• http://www.youtube.com/watch?v=2BnqXK0QzK0

Sources

• https://www.scu.edu/wellness/topics/bodyimage/bodyimagemedia.cfm

• http://www.economist.com/node/1795852 • http://www.toptenz.net/top-10-countries-celebrating-fema

le-obesity.php

Resources

• http://www.abeautifulbodyproject.com/

• http://thebodypositive.org/tbp/about-us/

• http://www.ourbodiesourselves.org/book/companion.asp?id=1&compID=7

• http://www.newmoon.com/

• http://www.alreadypretty.com/2011/04/body-positive-resources-for-girls-and-young-women.html

• https://www.ted.com/talks