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The way to reach business decision makers is migrating from traditional marketing efforts to the web. More and more consumers are researching their next purchases online in search engines and social media sites. This presentation will explore how you can use social media to grow traffic to your website, make real connections, and join the conversation that's already happening on social networking sites.Find out which social media sites work best for business, how to develop a strategy for success, how to measure your campaign's effectiveness, and where this rapidly evolving medium may be taking us next.
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