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What are product filters? Basically few check boxes to sort out your product with all your requirements and get your deal finalized. They help you out to hunt down the product of your choice. However it is not as simple to implement these as you might be thinking. And the impact it has on business is manifold.
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The Magical Spell of Product Filters
What are product filters?
Tiny little check boxes which you always prefer when landing on any e-commerce website. Technically these are called filters. And they help you out to hunt down the product of your choice.
Product filters are used widely on ecommerce websites for sorting the different features of products in order to customize the products as per your choice before you make your final call to purchase it.
How to implement product filters
Segmentation of product features is important for implementing the product filter. It is important that you filter out the main properties of the products in order to create the filters.
It’s always good to follow a top down approach in order to implement the filters.
an insight of product filter
Generally we use the checkboxes for filters
It is always good to take the help of tools like Google analytics, adwords etc. to implement the filters
Filters leading to the pages which does not exist should be avoided.
In order to make sure that your customer does not select the wrong filter it is always advisable to use breadcrumb approach.
Benefits of Product Filter
It helps a lot in decreasing the bounce rate of your ecommerce portal by making the navigation to the products quite easy.
Enables the customer to customize the products on the basis of their features, pricing and other available options.
Enables you to better understand product performance which can further help you to optimize the landing pages.
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