Article Marketing For Web Site

Traffic Generation You want more potential customers to your website. You want more back links

to your website. You want better position in the natural search engine results.

You want your products or services to become better know and your brand

name to be recognized. All of these things are possible with a little work and

the right knowledge.

SEO (Search Engine Optimization) techniques fill countless books being sold on

the Internet and there are hundreds of companies and individuals who make a

living selling their expertise in this area.

The SEO experts will tell you about on-page optimization, meta tags, keyword

density and internal link structure.

They will also tell you about off-page optimization, back links, relevant links,

reciprocal links, high PR links.

All of this information is important and should be addressed in your overall

SEO endeavors. You want to cover all the bases in your goal to reach the front

page of search results in the big 3 search engines (Google, Yahoo and MSN) for

your most important keywords.

But of all the techniques used for SEO, the most important today, are the back

links or incoming links you have to your website. Your SEO endeavors will

succeed or fail depending on how many other sites on the internet link back to

your site.

So how do you get other sites to link to your site? Write articles!

Now let's talk about writing articles to increase the incoming links to your site.

While this method is still not widely known or used by the vast majority of

website owners, it is one of the best ways to increase the incoming links to

your site.

First, it's free! If you can write even a little, you can produce an article that will

increase your links and make your products, services or website more visible

on the web. You don't want to write a sales letter. You want to write an article

that is somehow related to what you sell or the service you offer.

You should write an article that shares your knowledge in a particular area and

provides valuable information to your reader.

If you can't write a lick or would rather spend your time doing other things,

there are many places on the Internet where you can hire a writer to do the

job for you.

One of the better sites out there is elance.com, but there are many other sites

you can choose from. You'll be surprised at how inexpensively you can have an

article written for you.

The going rate seems to be $10 to $20 an article. Of course you'll have to

choose your writer carefully. Get some examples of the work they have done

for others and pay close attention to the ratings they have from past

customers.

Make sure they understand you are looking for a ghost writer and that the

articles must be original work. Also make sure it is understood that you will

have exclusive rights to the article and they may not use this article for another

client.

After you have selected a writer to write your article, you must convey the

subject and the kind of article you want him or her to write. Be as specific as

possible to get the best results.

The writer should also be willing to make changes if the first draft isn't exactly

what you wanted. This is pretty standard but worth mentioning before the

writing begins.

Payment is usually made when the job is finished and you are satisfied with the

results.

Ok, now you have an article or 10, what do you do with them? You submit your

articles to Article Directories. There are hundreds of Article Directories on the

Internet.

They provide a service to writers and publishers. For article writers they will list

your articles for free and provide a bio box at the bottom of the article where

you can promote your product, service or website with links back to your site.

These articles are then syndicated to publishers of blogs, ezines, newsletters

and websites who are looking for content.

Each time a publisher picks up your article they must agree to publish it with

the bio box and the links back to your site. Over time, one well written article

can bring you hundreds of back links to your site.

This is a viral method of site promotion. Your article will spread like a virus over

the Internet, giving you name and brand recognition and those most important

incoming links.

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