Amul-The Taste Of India

Presented By,Jay Lodaya – P 19

Rohit Mundhara – P 21Janki Raval – P 30

Lajja Reshamwala – P 31Meghna Rajpura – P 45

Company Information

• Amul means “Priceless”• Started in 1945.• Sales Turnover Year Rs in Million

2006-07 42778 2007-08 52554

Products

Utterly Butterly Delicious

Amul Butter

Amul Lite

Low fat, low Cholesterol Bread Spread

Survey

1) If Given a Choice would you all change your Preference from having a normal butter to some kind of a flavoured butter?

2) If Yes,Then if Butter & Jam come up Together then will you Prefer it?

Survey

3) If Yes,Then which flavour you opt for – Strawberry or Tutty Fruity?

4) If Amul Comes with a flavour of Pepper Garlic or Chocolate then what will you Prefer?

Survey

Survey Findings

34%

13%9%

44%

Variants

StrawberryTutty FruityChocolateGarlic Pepper

And the Market For

Butter is going to change forever

Butter with

Strawberry Jam it up

• Butter• Permitted Natural Colours• Strawberry Flavours • Preservatives• Sugar

Ingredients

Composition

Vegetable Fat 49%Milk Fat 10%Cholestrol 26 MgGlucose 24 MgCarbohydrates 24 Mg

Calorific Value 630 Kcal / 100 Grams

Special Features• Made from fresh cream by modern continuous

butter making machines.• Strawberry Flavour• Amul Berry is fortified with Vitamins A & D

essential for good vision & healthy skin • Sweet Butter

100 gm @ 25/-

500 gm @ 110/-• Priced on the base of single pricing strategy.

• Priced taking into consideration its niche quality.

Pricing

Target Audience

Marketing Strategies

Adopted 360 degree marketing:

• BTL

• Sponsoring

• Endoresement

• Advertisement

Television Commercials

Hoardings

Amul Peppery Garlic Butter with Garlic & Pepper

“Spice it Up”

Ingredients

• Butter• Permitted Natural Colours• Garlic • Pepper• Common Salt • Preservatives

Ingredients

CompositionMilk Fat 70 %

Moisture 16 %Salt 6 %Curd 0.8 %

Cholestrol 110 Mg

Calorific Value – 730 Kcal / 100 Grams

Special Features

• Has Garlic & Pepper in it.• Made from fresh cream by modern continuous butter

making machines.• Fortified with Vitamins A & D • Manufactured in an ISO 9001 certified plant under strict

hygienic conditions. The product is completely untouched by human hand

• Shelf life 6 months under refrigeration

Amul Pepper Garlic

100 gm @ 27/-

500 gm @ 125/-• Priced on the base of single pricing strategy.

• Priced taking into consideration its niche quality.

Pricing

Target Audience

Marketing Strategies

360 degree approach

• BTL

• Cookery Shows

• Offers

• Advertisements

Applications

• Amul Berry

• Amul Peppery Garlic

Packaging

Distribution

• 67 Depots Dry & Cold Warehouses• 3500 Distributors• 5 Lakh Retail Outlets• Amul Parlours

Quality Certification

Thank You