Affiliate Marketing: A Changing Landscape

Presented by: Liz Gazer, CEO, Growthspurt Media

“The Online Marketing Experts”

Algorithm Updates

Social Media

Regulation Practices

Tax Issues

Mobile Optimization

What does it all mean? Our industry is changing.

“Recess is Over.” -Amit Mehta, Super Affiliate, PPC Classroom

Merchants want

...Promise of Brand protection ...New Customers

...Partners they can trust ...Consumers to LIKE them

...More Revenue/Sales

...Respect & Value for their efforts/time/investment

Affiliates WantPopular offers & in-demand products/services

Great merchants to link toNo traffic leaks

Effective sales funnelHealthy conversion

Strong Program StructureFair Payouts

Promotions/Tools/Resources

Trusted Affiliate ManagementSupport & ResponsivenessTimely, accurate payouts

Reliable tracking

Respect & Value for their efforts/time/investment

Search Engines Want

Happy End Users

End Users WantAccurate, Efficient, Quality, ResultsTruthful Information they can Trust

FAST Results

Who are the Search Engines End Users?You. Me. People looking for “stuff” online.

PANDA (aka “Farmer”) = Google's latest attempt at improving the customer experience

Who got hit?Link Farms

Scraper SitesDuplicate content farms/mirror sites

etc.

Merchants & Search Engines both want to improve the customer experience

The future of our industry lies in how well Affiliates contribute to that mission

What can Affiliates Do?

Be professional. Follow Terms.Take off your programmer hat now and then.

Think like a Merchant. Think like a Buyer. Repeat.Learn & Apply Basic Marketing Principles

Supply vs. Demand. Think REAL opportunity.Educate/Inform/Add Value

Content is KingRespect your Merchant PartnersThink Quality. Quality. Quality.

Did we mention, Quality? :)

What can Merchants Do?

Hire a good ManagerDevelop campaigns with Affiliates in Mind

Get to know your Affiliates; encourage feedback Equip Affiliates with Tools/Information to Create Quality

UNIQUE ContentGive Affiliates what they need to SUCCEED.

Remember – Their success is YOUR success.

WIN:WIN = #Winning...

What can Networks do?

Screen applicantsGive Affiliates Support/Resources/Tools to create

QUALITY content (do you see a pattern?)Make it easy for Merchants to do same

Monitor traffic, investigate/penalize dishonest efforts

Zero Tolerance Fraud PolicyCreate a win:win for merchants/affiliates

#TRUTH There is no quick/painless road to long term

sustainable success.

AFFILIATE MARKETING IS A TYPE OF MARKETING MODEL - not a magic bullet to

glory & riches

What's your unique selling proposition?

Presented by: Liz Gazer, CEO, growthspurt media

“The Online Media Experts”

http://www.growthspurtmedia.comhttp://www.facebook.com/growthspurtmedia

Twitter: @lizgazer