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Affiliate Marketing should form part of any media plan. Take a look at what Affiliate Marketing can do for your clients!
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?WHAT IS AFFILIATE MARKETING
Affiliate marketing is like teen sex.Everyone wants to do it. Nobody’s sure how.
Officially, though, affiliate marketing is not like teen sex.*
*phew
Affiliate marketing is an umbrella term for the processes, technologies and activities that enable performance based marketing relationships, through which affiliates earn revenue for connecting consumers to brands.
IT’S THE PLACE WHERE MARKETING SAVVY MEETS GEEK
?WHY SHOULD YOU CARE
PERFORMANCE
AFFILIATE MARKETING =
TRANSPARENT
ACCOUNTABLERESULTS DRIVEN
SUSTAINABLE
RELEVANT
SIMPLE. EFFECTIVE. RESULTS
Would you like to ensure aconstant supply of new business, risk free?
Ok, then you have to sit through the whole presentation first!
Your Website Receives Interested Internet Users
HOW AFFILIATE MARKETING WORKS
Affiliates Advertise your Products and Services
Affiliates Create Relationships with Business Like Yours
Affiliates are Paid for Increasing Your Sales
Visitors Interact with your Advertisements
Customers Purchase Your Products and Services
WHY AFFILIATE MARKETING MAKES SENSE
Reach your audience with focused, targeted messaging.
Reach targeted niche markets.
Results are tracked in real-time & all actions are measurable
You can leverage, Online, Mobile, Video, Search & Email in one campaign.
Oh, and you only PAY FOR RESULTS!
WHAT DO AFFILIATES DO?
Search Engine Op-timization
Search Engine Paid Placement
Lead Generation
Banner Advertising
Email Marketing
Blog Advertising
Interactive Media
Co-Registration Advertising
WHY YOU NEED ANAFFILIATE PROGRAM….
BECAUSE YOUR CONSUMERS ARE ONLINE.41 MILLION* UB’SDMMA/ EFFECTIVE MEASURE FEB 2012
BECAUSE 64% OF ALL CONSUMERS USE THE WEB TO RESEARCH PURCHASES.
BECAUSE 33% OF CONSUMERS SHOP ONLINE
WHAT CAN AFFILIATE MARKETING DO?
INCREASE AWARENESS
GET CONSUMERS TALKING ABOUT / TO YOU
INFLUENCE CONSUMER BEHAVIOUR
HOW AFFILIATE MARKETING AD SPACE IS BOUGHT AND SOLD
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GREAT FOR SHORT TERM CAMPAIGNS
GENERATES GUARANTEED AWARENESS
DISTRIBUTED WIDELY ACROSS OUR NETWORK
DISPLAY
INTERESTED, QUALIFIEDVISITORS TO YOUR SITE
Photo on Flicker by Charliebubbles
CONVERSIONSSUBSCRIPTIONLIKEOPT INLEADCUSTOMER ACQUISITIONSALE
WHO TAKES THE RISK
?SO, WHO ARE THESE AFFILIATES?
THEY’RE EVERYWHERE – IN EVERY NICHE
0VER 23,000 in SA ALONE
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THEY’RE IN THE LONG TAIL
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YES, WE SAID LONG TAIL
Large audiencemainstream
Small audienceinfluentials
THE AFFILIATE MARKETING WAY
ENOUGH CONSUMERS TO WARRANT THE EFFORT
AN ARMY OF AFFILIATES
OK, WE’VE GOT THAT COVERED AT
OFFERFORGE.COM
INTERLUDE
MOMENTARYPAUSE FOR
SHAMELESSSELF PROMOTION
CLEVER MERCHANDISINGREMEMBER AIDA?
HERE’S WHAT YOU NEED TO DO
DEFINE YOUR CLIENT’S
AFFILIATE MARKETING STRATEGY.
DON’T JUST THINK “CAMPAIGN”. START THINKING “RELATIONSHIP”.
YOUR STRATEGIC ASSETS
FLEXIBLE BUSINESS MODELSNICHE & HIGH TRAFFIC SITESWIDE AD DISTRIBUTIONREALTIME REPORTINGAGENCY FRIENDLY TAGSALL CREATIVE WELCOME!
QUICK TURNAROUNDPERSONAL SERVICE24/7 AVAILABILITY
TRANSPARENCY
RESULTS ORIENTED
OUR PROMISE
And because I’d hate to see anyonemess IT ALL up, I’LL ADD these PARTING WORDSOF ADVICE:
DON’T ASSUME AFFILIATE MARKETING
IS THE ANSWER TO EVERYTHING.
IF THE PRODUCT SUCKS, AFFILIATE MARKETING WONT FIX IT
IF THE PHONES AREN’T RINGING, AFFILIATE MARKETING CAN DELIVER
IF REPEAT BUSINESS SUCKS, AFFILIATE MARKETING CAN HELP
IF WORD OF MOUTH SUCKS, AFFILIATE MARKETING CAN SPREAD THE WORD
Forge Media is a global digital marketing powerhouse, serving clients in South Africa, North America and Europe.
Contact us for Digital & Affiliate Marketing, Social Media & Lead Generation.
