A BRUTALLY HONEST & SIMPLE GUIDE TO PERSONAL BRANDING

CURATED

BY ASHRAF SHEIKHW W W. A S H R A F S H E I K H . C O M

WHAT IS IT THAT YOU WANT?

THIS IS THE START OF YOUR JOURNEY ON CREATING A PERSONAL BRAND

HERE IS WHERE YOU NEED TO BE BRUTALLY HONEST WITH YOURSELF

SO IF YOU HAVE A GENERAL “I WANT TO HELP PEOPLE” IDEA THEN

GET MORE REALISTIC AND ASK YOURSELF

(A) IS THAT WHAT I REALLY WANT AND FOR HOW LONG?

(B) IF SO, THEN WHO ARE THESE PEOPLE THAT I WANT TO HELP?

(C) WHY DO I WANT TO HELP THESE PEOPLE?

BE MORE SPECIFIC

AS YOUR VISION BECOMES CLEARER, YOU WILL REALIZE THAT YOU DEFIN ITELY WANT AND NEED SOMETHING OUT OF THIS.

LETS GET SPECIFIC ON SOME OF THESE:

(A) FOR THE GREATER GOOD – YOU WANT TO BE /FEEL REWARDED

(B) TO BE HAPPY- FOR YOUR PLEASURE

(C) TO GIVE BACK- YOU FEEL MORALLY COMPELLED AND IN TURN MAKES YOU

HAPPY OR LESS GUILTY ON HAVING RECEIVED SO MUCH

SO NOW THAT KNOW WHAT YOU WANT

BECOME AN

ON IT

AUTHORITY

ITS NOT EVIL TO WANT SOMETHINGSTRENGTH BEGETS STRENGTH

YOU ARE WELL RESEARCHED AND ARE DELIVERING INCREDIBLE VALUE TO YOU AUDIENCE AND YOU ARE HELPING THEM

IF YOU ARE WEAK YOURSELF, THEN ITS IMPOSSIBLE TO HELP OTHERS

BUILD A SUSTAINABLE SYSTEM TO SEE THEM GROW

SUSTAINABLE SYSTEM STARTS WITH WANTING GOOD FOR YOURSELF

NEIL PATEL IS AN AUTHORITY

CREDIB I L I TY: RESULTS WHO IS NE I L PATEL?

SETH GODIN IS AN AUTHORITY

CREDIB I L I TY: RESULTS WHO IS SETH GODIN ?

NOAH KAGAN IS AN AUTHORITY

WHO IS NOAH KAGAN?CREDIB I L I TY: RESULTS

RAMIT SETHI IS AN AUTHORITY

WHO IS RAMIT SETH I ?CRED IB I L I TY: RESULTS

YOUR VISION IS NOW COMPLETE

THERE SHOULD BE ABSOLUTE LINES BLURRED BETWEEN VISION AND TACTICS. VISION IS THE GUIDING FORCE BEHIND WHY ALL THIS ALL STARTED IN T HE FIRST PLACE AND TACTICS WILL CHANGE WITH TRENDS.

FOR EXAMPLE: ONE MIGHT SAY THAT I WANT TO PROMOTE MY BUSINESS ONFACEBOOK. THIS IS TACTICAL AND THERE IS NO VISION BEHIND IT.

RATHER ONE SHOULD SAY, I WANT TO DELIVER INCREDIBLE VALUE TO MY CUSTOMERS AND SINCE I SEE A NICHE AUDIENCE RESIDING WITHIN FACEB OOK, I SHALL CREATE A SYSTEM WHERE THEY CAN BENEFIT AND USE MY PRODUCTS AND SERVICES.

RETAIN

ATTRACT

SEGMENT DESIGN

DIRECTOR

THE STRATEGYGROW

TARGET

POSITION

THE STRATEGY

YOUR CONTENT CURATION STARTEGY MUST SHOULD BE DIRECTED FOR

(A) THE IDEAL SEGMENT (YOUR AUDIENCE)

(B ) HOW TO TARGET AND RETAIN THIS AUDIENCE

(C) POSITION YOURSELF AS AN AUTHORITY ON THIS SUBJECT WHERE ARE

THEY?

CONTENT CURATION

YOUR TARGET AUDIENCE WHO SEE YOU AS AN AUTHORITY AND ARE HUNGRY

TO SEE YOUR RECEIPE.

IF YOU ARE ONLY FORWARDING CONTENT FROM OTHER SOURCES THEN THIS IS

NOT YOUR RECEIPE AND YOU ARE NO LONGER AN AUTHORITY. HOWEVER YOU

CAN LINK TO CONTENT TO ESTABLISH CREDIBILITY TO YOUR ORIGINAL

CONTENT.

STRATEGY NOTES

WHO ARE THE

AUDIENCE?

WHERE ARE

THEY?

WHAT SHOULD I

WRITE TO

ATTRACT THIS

NICHE GROUP?

HOW TO I BUILD

A SUSTAINABLE

STRATEGY TO

HELP ATTRACT,

THEM?

HOW SHOULD I

NOW RETAIN

AND GROW THIS

AUDIENCE?

YOUR STRATEGY IS NOW COMPLETE

YOU NOW HAVE A

FOR YOUR PERSONAL BRANDING

GUIDING FORCE

WHERE DO I BEGIN?

YOUR TARGET AUDIENCE WANTS TO (A) RELATE TO YOU (B) IS HERE TO L ISTEN

TO YOUR STORY (C) TAKE THEM ON YOUR JOURNEY

CREATE YOUR COMMUNICATION STRATEGY TO WHAT THE AUDIENCE WANTS THROUGH BLOG, VIDEOS, IMAGES AND AUDIO

IF YOU ARE NEW TO THIS…

IF YOU ARE NEW TO BLOGGING, CREATING CONTENT FOR YOUTUBE,

INSTAGRAM ETC. THEN CHECK OUT UDEMY.COM FOR SOME ROCK SOLID

MATERIAL ON HOW TO GET STARTED

RESOURCES FROM UDEMY.COM

LEARN HOW TO CREATE A BLOG WITH WORDPRESS

LEARN HOW TO CREATE VIDEO CONTENT

LEAN HOW TO USE SOCIAL MEDIA TO PROMOTE YOUR BRAND

YOUR STORY

EVERYONE LOVES A GOOD STORY, PEOPLE PAY ATTENTION AND FOLLOW YOU

BECAUSE YOU HAVE A STORY. THEY WANT TO RELATE TO YOUR STRUGGLES,

YOUR WINS AND CHALLENGES. THEY CHOOSE YOU BECAUSE YOU HAVE A

STORY

RESOURCES ON CREATING COMPELLING STORIES

HOW TO WRITE BRAND STORIES THAT BUILD EMOTIONAL CONNECTION

25 KILLER RESOURCES TO LEARN STORY TELLING

TELL YOU BRANDS STORY

NICHE FOCUSSED BLOG

AS AN AUTHORITY YOU ARE ON YOUR WAY TO CREATING A FOLLOWING. A

NICHE FOCUSSED BLOG SHOULD BE YOUR FIRST STEP ON CREATING HIGH

QUALITY RELEVANT CONTENT.

RESOURCES FOR CREATING HIGH QUALITY NICHE FOCUSSED

SEE HOW MINT.COM CREATES CONTENT ON A NICHE

TOP BLOG POSTS FROM WHEN I WORK

THE FREE RESOURCE

FREE IS THE MOST COMPELLING AND PERSUASIVE WORD IN THE ENGLISH

LANGUAGE. PEOPLE LOVE RECEIVING FREE STUFF AND THIS IS THE BEST WAY

TO BUILD BRAND AWARENESS, GET A FOLLOWING AND GROW YOUR BRAND

CREATE HIGH QUALITY ORIGINAL EBOOKS AND GIVE IT FOR FREE

TURN YOUR BLOG POSTS INTO AN EBOOK

A GUIDE ON HOW TO CREATE A GUIDE

HOW TO CREATE AND MARKET YOUR EBOOK

CREATE AN EMAIL COURSE

YOU ARE NOW AN AUTHORITY THAT HELPS PEOPLE SOLVE THEIR PROBLEM.

WHAT BETTER WAY TO DO IT THEN TAKE THEM THROUGH A STRUCTURED

EMAIL COURSE I .E . A TOTAL OF 6 EMAILS

EXAMPLES OF CREATING HIGH QUALITY EMAIL COURSES

THE USER BEHAVIOUR EMAIL COURSE

QUICK TIPS GUIDE FROM COSCHEDULE

THE SCHEDULING CRASH COURSE FROM WHEN I WORK