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In this presentation, we will go over the top 7 app store optimization mistakes app developers are making when the submit their app via iTunes Connect. If you understand these keyword optimization strategies, they are fairly simple to implement. But if you overlook them (which many developers do), you are missing out on a lot of potential downloads and free app marketing. Above all else, remember that ASO is not a one shot deal. You have to continually optimize your keywords and check them daily. We hope that this presentation will help your app get more downloads.
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7 Most Common Apple App Store
Keyword Mistakes
Stop making the...
Here is how...
Wednesday, August 7, 13
#1Not Using As Many Of The 100 Characters As Possible
Wednesday, August 7, 13
The more relevant keywords you use, the better your chances of
being found through search.
Use as many as you can.
Get more tips: http://blog.sensortower.com
Wednesday, August 7, 13
#2Including App Name Or Company Name
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Your app name and company name count as keywords in most
markets, without having to include them explicitly in your keyword list.
Get more tips: http://blog.sensortower.com
Wednesday, August 7, 13
#3Using The Wrong
Formatting
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Remove spaces between keywords and use commas
between every word to create room for more keywords.
Get more tips: http://blog.sensortower.com
Wednesday, August 7, 13
#4Using Keywords With
No Traffic
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Make sure that the keywords you use are getting a reasonable amount of traffic.
There is no sense in ranking #1 for a keyword that nobody is looking for.
Get more tips: http://blog.sensortower.com
Photo Credit
Wednesday, August 7, 13
#5Using Keywords That
Are Impossible To Rank For
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Very common search terms may get a ton
of traffic, but it is going to be
impossible to compete with apps that have millions of
downloads. Find the balance
between traffic and your ability to rank.
Get more tips: http://blog.sensortower.com
Photo Credit
Wednesday, August 7, 13
#6Using Very Long
Keywords
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Long keywords take up space that could be used for multiple
shorter keywords and are less likely to be searched for.
Keep them short.
Get more tips: http://blog.sensortower.com
Wednesday, August 7, 13
And Finally...
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#7Including Both The Plural And Singular
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Figure out if the singular or plural version of a keyword gets more
traffic and just use that one. Only use both if they are getting
roughly the same amount of traffic.
Get more tips: http://blog.sensortower.com
Photo Credit
Wednesday, August 7, 13
And Remember To...
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Test, test, test...
...and keep fine
tuning your
keywords.
Get more tips: http://blog.sensortower.com
Photo Credit
Wednesday, August 7, 13
Get More Tips On Our Blog:
http://bit.ly/SensorTowerBlog
Wednesday, August 7, 13
